Samantha Kortas - Final for ADV 420

1. By Samantha Kortas

2. 
 Create a Digital Rewards Program
 Increase online traffic and overall revenue
 Every $100 someone spends, they get 5% off
 Given a loyalty card which consumer can register
personal information online
OVERVIEW

3. 
 Men and Women
 Ages: 20 to 50
 Mid- to High-
Disposable Incomes
TARGET AUDIENCE

4. 
SOCIAL MEDIA
 Facebook
 Most attention – 6 Million likes
 Posts with pictures of product
 Post 5-10 times a day – Make at
least 2 of those about rewards
program
 Twitter
 647 Thousand Followers
 Use mostly pictures as posts
 #indulgeyourself
 Normally tweets 1 to 6 times a
day – Make at least 1 tweet
about rewards program
 YouTube
 30 Second Videos
 Change all advertising to indulge
yourself
 Place before fashion related
videos
 Instagram & Pinterest
 Link to Facebook
 Give consumer ideas of what to
spend their points on

5. 
 High-end department store websites
 Same message for display ads as social
medias
 Send to COACH’s website
 Sign into rewards program
OR
 Sign-up for rewards program
DISPLAY ADS

6. 
 Minimum of 15 Keywords
 Ex- Luxury, Accessories, Purse, Wallets, Handbags, Men’s
Accessories, Clutches, On-sale Bags, etc.
 Keywords represent typical accessory consumer
 Add: Indulge, Loyalty Program and Rewards
SEARCH ENGINE
MARKETING

7. 
 Blogs directed towards people interested in fashion
then break down into four steps…
1. Attract consumers with similar keywords as SEO
2. Make them daily visitors
3. Develop several different landing pages
4. Keep Making Consumers Happy
INBOUND
MARKETING

8. 
 Change first screen for
app into a login page for
rewards program
 App allows users to shop,
browse products, and find
stores near them
 Give consumers
incentives to use their
points and buy COACH
MOBILE

9. 
 Use sites like Google Analytics
 Social Medias - watch engagement of brand
 Inbound Marketing - compare monthly results to
goals set
 Mobile – Measure # of downloads and ratings
 Main Goal = Increase online visitors and overall
revenue annually
METRICS

10. 
 Overall Net Income @ end of 2015 Fiscal Year
= 402 Million
 Roughly 2 Million (.05% of profit) to SEO Marketing
 Roughly 2 Million (.05% of profit) to be split between
Social Medias
 Roughly 1 Million (.025%) to Inbound Marketing
 Roughly 1 Million (.025%) to Mobile
 ONLY USING .15% OF PROFIT
BUDGET