Aditya Mehta Foundation came to us for helping them improve their donations and social media visiblity. We did much more for them and devised a proper marketing funnel to help them out.

1. 11
Social Media Strategy
For AMF’s

2. Creative Single Image Portfolio Options
Bear claw croissant apple pie. Croissant cake tart liquorice tart pastry. Tiramisu apple pie biscuit sweet oat cake
sweet icing brownie. Chocolate bar brownie carrot cake bear claw muffin. Chocolate macaroon lollipop


3. Increasing AMF’s reach by Social media campaigns
3
SECTION ONE
3
Increasing Brand Awareness
Boosting Donations
Optimising all Social Media Handles
Building relationship with AMF’s audience

4. Why would these platforms help AMF’s ?
4
SECTION ONE
4
The best place to kick start
your business owing to the
reach of over 1 billion
people
Facebook
The musical your tweet is,
the faster people get in
touch with you.
The only place you can be
offered to be funded within
a month and video content
works splendidly
Gaining followers is the
easiest ever. Build a
consistent user base.
The place where you went
to search for every other
thing would help people
find YOU.
Twitter LinkedIn Instagram Google Ads

5. What we will do for AMF’s
5
SECTION TWO
5
Social Media Consistency
Graphic Designing
Content Marketing & Optimisation
Selling Memberships
Managing and Creating the
Google Ads Campaigns

6. 66
More Donations
Smarter
Marketing
More volunteers
Instant results
Extensive reach
Google grants Ads for AMF’s
With Google Ad Grants for AMF’s, you will get Rs.7,35,000 of free advertising enabling you with:

7. How Google grant Ads will help us
77
More Donations
We will get you more donations by using
Google Ad Grants- as it has a very easy
system where people can donate.
More Volunteers
People passionate about helping and
volunteering will more likely see AMF’s
Smarter Marketing
We will study your past campaigns and
come up with new strategies and
solutions for increasing AMF’s reach.
Extensive reach
We will use Keywords to help Google
show your organisation to people who
search for ‘Sports’ and ‘Para-Sports
NGOs’.
Instant results
We will position your social media posts
and ad campaigns in places of where
people are most likely to engage with it,
thus directing traffic to your site.

8. Beyond Sport future Google Ads Journey
When we start
The first few weeks will be
focused on planning the
campaigns which will be made
content specific. We have to
work on the Keywords
suggested by you with a Goal to
increase the donations and
sponsors.
Market Research and
Strategising
After talking to you about your
organisation’s needs. We will create our
Google Ads campaigns. We will help you
achieve
Google Ads Campaign
124 K
166 K
Mobile User
Desktop/ Laptop
User
From our previous campaigns we have
reached
Device Based User Analytics
Our Google Ads strategy for an
Ads grant program has one of the
highest click through rate ever
across all organisations.
78%
Impressions
10%
Click Rate

9. AMF’s needs to grow the members , sponsors
on the platform for which each event and
achievement will have a campaign of its own.
Our Business Strategy
8.5
9.2
9.8
Indian sports NGO
Sports NGO
Para sports
Google ranks the keywords you have used for
campaigning your sales across its database and
gives you a score based on the competitor
analysis.
Prominent Keywords and
their Rating
Add more wider user oriented
content on which Ads can run
more successfully.
Sales Booster Techniques...
Improve the UI of the landing pages.
✓ AMF’s website will get about 18% of its daily
traffic from Google Ads.
✓ Around 72% of your future sponsors, members,
donators will have used Google Ads to join.
✓ We utilize about 3% of our monthly Google Ads
budget.
Stats
Focussing to the
needs of the
Niche
Include more inspirational, motivational stories supported by carefully
selected pictures.

10. This means that your ads will be shown to
over 160 people each day proving more and
more people will be searching for Beyond
Sport.
Facts
We have had 8000
users from the
African Subcontinent
People have reached out to buy
the membership from Google
Ads
7000
Over 30% of people signed up
through Google Ads
983
Previous Business Impacts
AMF’s will get
30K impressions
of its ads

11. Your future Facebook Impact will be
11
SECTION TWO
11
● 3.5K people will be reached with each post on
an average.
● About 5 people will respond to each post in
the form of Likes, Shares and Comments.
Customer Data Analysis
Reach Share &
Comments
Likes Followers
● Posts with images will get the most number of likes,
comments and shares.
89 K
4.5 K
24K
2K

12. The increased number of
profile visits ensure that about
5% of those people would end
up following our page and
engaging with out tweets
Profile Visits
85 %
90 K
This is the proof of our Social
Media impact that people
actually like our posts and
want to know more about it.
New Followers
10 %
733
Our previous campaign’s Twitter tallies
12
SECTION TWO
12
Efficient and tweets with
Images/ Links/ Vidoes show
an increase in our presence
among the users and higher
engagement rate.
Tweets
40 %
285
A significant amount of people
saw our post giving them a
chance to engage with our
page and posts at a much
higher rate.
Impressions
130 %
674 K

13. Instagram and LinkedIn Picturesque
13
SECTION TWO
13
0
Followers Likes Reach
We have had very successful marketing campaigns where each month’s analytics have increased by a margin of 50%
Our previous campaigns0 0
80
2.4
K
8 K

14. Future Google Analytics of AMF’s
14
SECTION TWO
14
20
16K+
THOUSAND
page views with
new and
distinguished
page views
having
6+minutes
spent by user
on average on
the website
We will increase the
number of users by
With over
22%
7 %traffic coming through
social media platforms and
Google Ads

15. Our previous campaigns show
15
SECTION THREE
15
FollowersLikes Reach MembersImpressionsEngagement/
Click Rate
%Increase in
220
420
800
360
530
248

16. 1616
01
AMF’s has inspired and changed the lives
of many. We will make a social media
campaign strategy ( including Google Ads
grant) for AMF’s for INR 35,000..
Let us help
you make
India a
superpower
in the world
of sports
❞
Our Compensation
SECTION FOUR
We have been handling
the social media
campaign of many
organisations like
ESTA
Partplay

17. Our Strategy to tell AMF’s
story
Aditya Mehta Foundation
By
Shreya V

18. 18