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  1. 1. Confidential "Insiders Video" How Facebook Fanpages Can Help Your Business Generate More Profits Facebook Fanpages Confidential Video
  2. 2. Facebook Fanpages Confidential Video Introduction Marketing directly correlates to business growth, and in a challenging economic climate, it is especially necessary to exercise the practice of marketing. More and more, a company's prospects turn to social networking websites like Face-book--the twenty-first century's world-renowned, consistently-growing internet phenomenon--to locate products and services in their own backyards, therefore demanding that a business no longer rely on Google's search engine optimization for expansion, but rather, it must now leverage the popular concepts of both social media and social search.
  3. 3. Facebook Fanpages Confidential Video <ul><li>The benefits using a Facebook Fan Page </li></ul><ul><li>A Facebook fan page is more than just another way to connect with prospects and customers online. Your Facebook fan page can: </li></ul><ul><ul><ul><ul><ul><li>Drive more traffic to your website </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Build your email/lead list </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Sell more products/services </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Announce special offers and promotions </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Announce events </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Share news </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Provide value to your prospects and customers </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Share photos and videos </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Get feedback from clients and prospects </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Improve your relationships with your prospects and customers </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Improve Search Engine Optimisation </li></ul></ul></ul></ul></ul>
  4. 4. Facebook Fanpages Confidential Video In addition, Facebook has reached over 500 million active users, and on average, its users have 130 friends and spend over 700 billion minutes per month on the site collectively. 50% of Facebook users log on to Facebook on any given day. As you can see in the graph to the left (provided by Facebook is getting more than 132 million unique visitors per month and their traffic has grown by more than 45% in the last year alone.
  5. 5. Facebook Fanpages Confidential Video The activity rate of Facebook users is steadily growing as well. Currently, there are over 900 million interactive objects including pages, groups, and events; the average user is connected to 80 of these, and creates 90 pieces of content each month, totaling upwards of 30 billion pieces of content (including web links, news stories, notes, and photo albums) per month.
  6. 6. Facebook Fanpages Confidential Video Facebook fan pages were created to allow groups like businesses to connect with their clients through use of Facebook's standard capabilities, including adding videos, graphics, email auto responders, and even offering exclusive discounts or selling products directly through the page. Facebook supports almost as much customization as a professionally made website and although a company may have a website fully-equipped with media and an email newsletter already, Facebook's design and marketing dynamic is imperative in exposing a company. What Exactly are Facebook Fanpages?
  7. 7. Facebook Fanpages Confidential Video Here is a sample fanpage that is selling giftcards:
  8. 8. Facebook Fanpages Confidential Video Here is a sample of a fanpage that has an email submission form on it so that they can collect emails and start building a lead list:
  9. 9. Facebook Fanpages Confidential Video There are also ways to feature products that your business sells:
  10. 10. Facebook Fanpages Confidential Video Fanpages in the Search Engines Fan Pages get indexed by the engines and we are seeing them pop up in the search engine results pages more often! When done well, they can be a great source of traffic – not only from within Facebook itself, but from search engines such as Google, Bing and Yahoo.
  11. 11. Facebook Fanpages Confidential Video SEO Sample
  12. 12. Facebook Fanpages Confidential Video So How Else Do I Promote my Fanpage? There are a few ways that you can promote your fanpage, using the Facebook advertising platform is the best way to promote. I will cover in detail how the paid advertising platform can get you traffic, I will also give you other FREE ideas you can use to get traffic to your fanpage. Let’s begin with Facebook Pay Per Click….
  13. 13. Facebook Fanpages Confidential Video You’ve seen them yourself, most likely… those ads running down the right-hand side of your Facebook pages, most of them about interests you particularly enjoy. You are not seeing the same ads as everyone else accessing Facebook at that moment. These ones are specifically targeted to data Facebook has gleaned from your preferences and other sources. Facebook ads are simple but powerful. Each one consists of a title, text block and graphic or photo of your choice – all within a 110px X 80px “box”, to fit that vertical, right hand Facebook sidebar.
  14. 14. Facebook Fanpages Confidential Video <ul><li>They can absolutely advertise your: </li></ul><ul><li>Product </li></ul><ul><li>Services </li></ul><ul><li>Contest </li></ul><ul><li>Cause </li></ul><ul><li>Links </li></ul><ul><li>Photos </li></ul><ul><li>Videos </li></ul><ul><li>Business USP </li></ul><ul><li>Business Event </li></ul>
  15. 15. Facebook Fanpages Confidential Video Facebook's biggest advantage is its most obvious: it uses socialization rather than just search engine optimisation to advance a company's traffic with ease. In addition, purchasing traffic through Facebook's advertising system is incredibly straightforward, and is much cheaper than other popular alternatives like Google AdWords. Unlike in AdWords , Face-book allows advertisers to add graphics for full promotion of their product and/or service. Photos can be added to advertisements at the click of the button and are proven to pique users' interest. Standard Face-book ads include text of up to 25 characters in a headline and 135 words in the body, which more than doubles the character limits placed by Google Adwords.
  16. 16. Facebook Fanpages Confidential Video Even major companies, like Budweiser and Honda take advantage of the platform, which speaks volumes about the potential of advertising through Face-book. What Businesses are Currently Using Fanpages?
  17. 17. Facebook Fanpages Confidential Video <ul><li>For example, according to Facebook’s own Marketing Solutions page… </li></ul><ul><li>Honda recently used Facebook Ads to keep consumers updated (and </li></ul><ul><li>do serious damage control) after its recent spate of shocking recalls. </li></ul><ul><li>Budweiser encouraged social interactivity with its customers when it </li></ul><ul><li>invited them to select which commercials to show during televised </li></ul><ul><li>sports games. </li></ul><ul><li>Guitar Hero became the first online video game to reach 1,000,000 </li></ul><ul><li>fans on Facebook </li></ul><ul><li>Even Coca-Cola jumped on the bandwagon, selling “virtual bottles of coke” </li></ul><ul><li>and promising to donate $1.00 for every virtual bottle sent to their favorite </li></ul><ul><li>cause. </li></ul>
  18. 18. Facebook Fanpages Confidential Video <ul><li>Successful advertising on Face-book is driven by its innate system; when </li></ul><ul><li>Users add or update their profile pages; they are prompted to share their: </li></ul><ul><li>Hobbies and interests </li></ul><ul><li>Career and work information </li></ul><ul><li>School, college or university </li></ul><ul><li>Tastes in music, books and movies </li></ul><ul><li>Personal and contact information (date of birth, marital status, etc.) </li></ul><ul><li>City and state </li></ul>
  19. 19. Facebook Fanpages Confidential Video Advertisers are also given the freedom of sharing as much information about their brand as possible by using long-tailed keywords, which should be used with the intention of targeting ideal customers. Keywords are used most successfully in headlines and implement more of Face-book's &quot;social&quot; aspect than its effectiveness in increasing a business's search engine rank. Why Profile Pages Can Be Your Best Friend
  20. 20. Facebook Fanpages Confidential Video Although an appealing fan page design is crucial to gaining and attaining new customers, it is ineffective if there is not a widespread channel of traffic. Through years of experience, we have cultivated the strongest and most progressive procedures to deliver relevant traffic to your business by use of advanced marketing techniques and search engine optimisation. Other Ways to Drive Traffic to Your Fanpage
  21. 21. Facebook Fanpages Confidential Video <ul><ul><li>Facebook Marketing (including fanpage creation and updating) </li></ul></ul><ul><ul><li>Search Engine Optimisation </li></ul></ul><ul><ul><li>Article Marketing </li></ul></ul><ul><ul><li>Blogging and RSS Feed Syndication </li></ul></ul><ul><ul><li>Social Media Management </li></ul></ul><ul><ul><li>PPC management </li></ul></ul><ul><ul><li>Website Design </li></ul></ul><ul><ul><li>Video Marketing </li></ul></ul><ul><ul><li>And much more </li></ul></ul><ul><li>Whether you want to drive traffic to your website, build a lead list, or sell products and/or services directly through your fan page, your goal will be surpassed and profits maximized when using our well-developed marketing services. </li></ul>At SEO Amigo, we are highly skilled and able to provide the following services:
  22. 22. Facebook Fanpages Confidential Video <ul><ul><li>Call us today on: </li></ul></ul><ul><ul><li>1300 479 122 </li></ul></ul><ul><ul><li>or visit </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>to get started </li></ul></ul>Remember, Facebook fan pages are exceptional tools which achieve a number of business-building goals.