Amanda Guttman ADV420 Final Presentation

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Amanda Guttman

Amanda Guttman ADV420 NMDL Final Presentation Victoria's Secret

Business

A M A N D A G U T T M A N
D I G I T A L M E D I A S T R AT E G Y

Extend target
audience to
males ages
18 + in order to
increase sales

• Women ages 18-
40
• Middle Class
• Cover majority of
product
categories
• High purchasing
power

• Create
advertisements
specifically
targeting the
new audience
• Alter the
website

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