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Andia Bayandor - Social Media Deck

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Andia Bayandor - Social Media Deck

  1. 1. Social and Digital Media Marketing <ul><li>Andia Bayandor </li></ul>
  2. 2. SOCIAL MEDIA EXPERIENCE <ul><li>General Social Media Responsibilities </li></ul><ul><li>BCBGeneration Blog </li></ul><ul><ul><li>Approve and edit Student Ambassador posted blogs </li></ul></ul><ul><ul><li>Post Joyce’s picks from each delivery and various requested blogs </li></ul></ul><ul><ul><li>Create blog posts for events, promotions and editorial articles </li></ul></ul><ul><li>BCBGeneration Facebook & Twitter </li></ul><ul><ul><li>Post event invites, information and recap </li></ul></ul><ul><ul><li>Post articles, announcements and Joyce’s Picks and blogs </li></ul></ul><ul><ul><li>Keep editorial album up-to-date on Facebook </li></ul></ul><ul><ul><li>Monitor all tweet mentions and retweet when appropriate </li></ul></ul><ul><li>Blogger Outreach </li></ul><ul><ul><li>Monitor top bloggers for potential outreach opportunities </li></ul></ul><ul><ul><li>Reach out to up and coming bloggers for partnership opportunities </li></ul></ul><ul><ul><li>Blogger gifting for organic product mentions to bloggers network </li></ul></ul><ul><li>YouTube </li></ul><ul><ul><li>Upload all current BCBGeneration Video’s </li></ul></ul><ul><ul><li>Share video thru social media to increase views </li></ul></ul>
  3. 3. SOCIAL MEDIA EXPERIENCE <ul><li>Facebook Homepage Ad </li></ul><ul><ul><li>BCBG used the homepage advertisement to reach our target demographic to build our fan base. </li></ul></ul><ul><ul><li>The targeted ad clicked thru to a hidden landing page where fan information was collected. </li></ul></ul><ul><ul><li>To incentivize the fan to click thru we offered a free gift just for being a fan with a triggered email. </li></ul></ul><ul><ul><li>With this initiative we build our FB fan page as well as our email database. </li></ul></ul><ul><ul><li>The campaign was run with the following promotions: </li></ul></ul><ul><ul><ul><li>Passport to Style </li></ul></ul></ul><ul><ul><ul><li>Prom Partnership with Stila </li></ul></ul></ul><ul><ul><ul><li>BCBGeneration Retail Store Launch </li></ul></ul></ul>
  4. 4. SOCIAL MEDIA EXPERIENCE <ul><li>BCBGeneration Twitter Hide & Seek </li></ul><ul><ul><li>There are 7 French sayings in each of our BCBGeneration stores. The first person to upload a twitpic of a saying won a cosmetic pouch from BCBGeneration. </li></ul></ul><ul><ul><li>We promoted this promotion on Facebook, Twitter and on our BCBGeneration Blog </li></ul></ul><ul><ul><li>This promotion drove traffic in-store, to our website and organic sharing of the brands twitter page amongst the winners twitter network. </li></ul></ul>
  5. 5. FACEBOOK INITIATIVES <ul><li>Fan Page Growth & Engagement </li></ul><ul><ul><li>Tag the all collateral and media with social media logo’s to drive traffic to your fan page </li></ul></ul><ul><ul><li>Post during high engagement times </li></ul></ul><ul><ul><ul><li>Highest engagement time is between 5pm – 7am. </li></ul></ul></ul><ul><ul><li>Interact with fans </li></ul></ul><ul><ul><ul><li>Fans are more likely to share post when they have loyalty to the brand. To help build loyalty comment back when fans ask questions. </li></ul></ul></ul><ul><ul><li>Post all blog entries to FB wall establish Hudson as more of a lifestyle brand </li></ul></ul><ul><ul><li>Include a ‘Like Us’ tile on all eblast communication </li></ul></ul>
  6. 6. FACEBOOK INITIATIVES <ul><li>‘ Like Us’ Promotion </li></ul><ul><ul><li>Run a promotion offering an exclusive discount or GWP to those who help you reach 50,000 Fans. </li></ul></ul><ul><ul><li>Create a FB application that has fans like the page and clicks thru to a landing page to collect fans information </li></ul></ul><ul><ul><ul><li>Run a FB homepage ad with offer </li></ul></ul></ul><ul><ul><ul><li>Encourage existing fans to share with friends to help Hudson reach their goals </li></ul></ul></ul><ul><ul><ul><li>Send out an eblast to existing email database </li></ul></ul></ul><ul><ul><ul><li>Reach out to bloggers to post promotion on their personal FB pages </li></ul></ul></ul>
  7. 7. FACEBOOK INITIATIVES <ul><li>Social Media & Events </li></ul><ul><ul><li>Link eblast event invites to a FB invite to collect RSVP’s </li></ul></ul><ul><ul><ul><li>This will reach an audience that a traditional eblast or FB invite make have missed. </li></ul></ul></ul><ul><ul><li>Photobooth with direct to FB capability </li></ul></ul><ul><ul><ul><li>All event pictures will be automatically uploaded to Hudson's FB page. </li></ul></ul></ul><ul><ul><ul><li>This will encourage guests to Fan Hudson to view photo’s and share the photo’s creating extra exposure for Hudson. </li></ul></ul></ul><ul><ul><li>Exclusive Live Stream footage from major events on FB </li></ul></ul><ul><ul><ul><li>Fans show high engagement levels with exclusive video’s and behind the scenes. </li></ul></ul></ul>
  8. 8. <ul><li>Wholesale Account Partnerships </li></ul><ul><ul><li>Encourage wholesale accounts to FB tag all posts mentioning Hudson Jeans. </li></ul></ul><ul><ul><ul><li>Events, Online advertising and Co-op Advertising </li></ul></ul></ul><ul><ul><li>Polyvore/Brickfish - ‘Denim Identity’ </li></ul></ul><ul><ul><ul><li>Run a FB contest with wholesale account using Hudson Jeans as the focus. </li></ul></ul></ul><ul><ul><ul><li>Fans can create their look using denim as the base and accessorize based on theme. </li></ul></ul></ul><ul><ul><ul><li>This will be promoted thru Hudson as well as the wholesale account to created double exposure. </li></ul></ul></ul><ul><ul><ul><li>All entries can be showcased in a Facebook photo album to encourage fan sharing </li></ul></ul></ul>SOCIAL MEDIA INITIATIVES
  9. 9. SOCIAL MEDIA INITIATIVES <ul><li>Blogger Partnerships </li></ul><ul><ul><li>Invite top Fashion Bloggers for an exclusive product preview event at corporate office/showroom </li></ul></ul><ul><ul><ul><li>Upload video clips from the event on FB and YouTube with blogger tags to reach a broader network </li></ul></ul></ul><ul><ul><li>Blogger gifting – promote organic brand mentions on blogs </li></ul></ul><ul><ul><li>Reach out to up and coming fashion bloggers for easier partnership opportunities </li></ul></ul><ul><ul><li>Sponsor Blogger Achievement events </li></ul></ul><ul><ul><ul><li>Independent Fashion Bloggers Conference </li></ul></ul></ul><ul><ul><ul><li>Bloglovin Awards </li></ul></ul></ul>
  10. 10. SOCIAL MEDIA INITIATIVE <ul><li>Facebook/twitter – Tweet to win campaign </li></ul><ul><ul><li>Product images posted on Facebook, people can tweet the style number to win the item </li></ul></ul><ul><ul><ul><li>Everyday we post an item from the catalog to Facebook </li></ul></ul></ul><ul><ul><ul><li>Customers can to search the virtual catalog for the style number </li></ul></ul></ul><ul><ul><ul><li>First 5 people to tweet that style to @Hudson win the item! </li></ul></ul></ul><ul><ul><ul><li>People encouraged to check out of FB/Twitter everyday </li></ul></ul></ul><ul><li>Shopable Viral Video </li></ul><ul><ul><li>Create a video with click thru shopable technology </li></ul></ul><ul><ul><li>Post to main tab on FB and promote on twitter </li></ul></ul>
  11. 11. MOBILE INITIATIVES <ul><li>Develop a Mobile Application </li></ul><ul><ul><li>Develop a mobile optimized ecommerce site with easy navigation </li></ul></ul><ul><ul><li>Create an application with direct cart experience embedded in the application </li></ul></ul><ul><ul><li>Location-based marketing for special promotions and incentives for shoppers to come into the store and purchase </li></ul></ul><ul><li>Utilize QR Code Technology </li></ul><ul><ul><li>Tag QR codes on all collateral, signage and media </li></ul></ul><ul><ul><li>Codes will be used to drive our customer to digital content (website, video, Facebook page) immediately upon view </li></ul></ul><ul><li>Foursquare partnership with wholesale accounts </li></ul><ul><ul><li>Provide Hudson specific promotions or exclusive content to fans that check-in at stores </li></ul></ul>

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