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CAMERA SOURCE |​​CASE STUDY
45% Increase in Traffic, 46% Growth in Revenue
▘EXECUTIVE SUMMARY
Beginning Content Marketing efforts in early 2015, Iterate helped Camera Source grow
search engine traffic by 28%, referral traffic by 13%, and social media traffic by 456%.
Iterate helped Camera Source reach these numbers through one year of blogging,
content promotion, industry and influencer social outreach, and guest posts on authority
websites. Finding both a plethora of long-tail keyword opportunities on search engines,
and an engaged fan base through social media were two major keys to Camera Source’s
success.
▘BACKGROUND
Camera Source is a one-stop shop for backup cameras, navigation kits, and many other
automobile accessories. After buying a backup camera on eBay and being extremely
disappointed in its poor quality, Camera Source’s owner Chris Triplett decided that he
could make a better camera. So he did. Now, he sells top-of-the-line cameras that can be
used for commercial, agricultural, and consumer applications.

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▘PROBLEMS AND CHALLENGES
With a focus on backup cameras, a growing niche market, Camera Source felt squeezed
by large online retailers, including auto accessory websites and the Amazon’s of the
world. To grow, Chris felt they had to prove themselves as an expert authority in the
niche.
In an industry where many end-users view automotive cameras and navigation kits as
“commodity products,” Iterate was tasked with growing website traffic and market share.
▘SOLUTION
Iterate launched a series of blog posts through the use of thought leadership and
awareness-generating content.
Iterate first explored the auto industry, writing a combination of evergreen backup
camera-specific blog posts and guides as well as influencer-targeted blog posts to
generate site awareness, traffic, and relationships with influencers.
In 2016, after research and consultation with the client on the opportunity in the RV
space, Iterate shifted strategy to tackling a similar strategy in the RV industry. Iterate
didn’t miss a beat in continuing to drive significant traffic and revenue from RV products,
while initiating a larger number of influencer relationships in the space.
Successful “Influencer-Targeted Blog Post” Examples

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● Evergreen, Thought Leader Blog Posts
● Influencer-Targeted Blog Posts
● Content Promotion
○ Social Media Outreach
○ Social Media Sharing
○ Social Ad “Seeding”
○ Content Syndication
○ Forum Sharing
● Guest Blogging on Auto Blogs
● Guest Blogging on RV Websites
▘BENEFITS GAINED
Results improved across all non-advertising channels, specifically with social media and
search engine traffic and revenue.
Social Media Traction:​When Iterate started, social media channels drove no
attributable sales and made up a small fraction of Camera Source’s traffic. By 2016,
channels like Facebook, YouTube, and Reddit became small but significant revenue
contributors through regular outreach and content promotion.
Organic Increase:​​Organic traffic grew in large part due to an increase in long-tail
keyword rankings thanks to effective blog post targeting.
Sales Enablement Through Blog Posts:​​By 2016, the blog home page for Camera
Source received hundreds of weekly visits and had a page value of $13.37. In order
words, for every visitor reaching that page, Camera-Source.com earns on average $13.37.
Brand Awareness:​Direct traffic grew by 27% over the period, indicating a significant
growth in brand awareness for Camera Source.
● Search Engine (Organic) Traffic Increased ​45.86%
● Search Engine (Organic) Revenue Increased ​50.68%
● Referral Traffic Increased ​24.34%
● Referral Revenue Increased ​9.24%
● Social Media Traffic Increased ​456.80%
● Social Media Revenue Increased ​2,957%