Mobile Apps on Businesses

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Trends of mobile apps development and their applications on businesses

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Mobile Apps on Businesses

  1. 1. Peter Choi MSc MBCS PMP CISA CISSPManaging DirectorCo-founder of Snapshock and Hiwave Dry Seafood
  2. 2. 海味軒 | 香港海味燕窩網上專門店http://hiwave.starrygift.com• Family business for 3 gens• Physical store at Sai Kung• iPhone apps – soup recipes “ 日行一膳”• Featured in Google “The Connected Harbour” http://www.connectedharbour.hk
  3. 3. Which ones do you use?• Facebook• Instagram• foursquare• whatsapp• apple news• ebay• new town plaza• jobsdb• openrice• Nike• Pokerist• angrybirds• Pizzahut• …
  4. 4. People ContentLocation Utility
  5. 5. People• Facebook• Twitter• Path ‘What I shared is still mine.’ Personal fame related Fragmented time
  6. 6. Location• Foursquare• Yelp• Jiapang Still personal (check-in, find friends…) Fragmented time
  7. 7. Content• Wikipedia• Google• catalogue / ebook / magazine / news Massive information, really massive Already a trusted brand Keep updating  huge cost
  8. 8. CRITICAL MASS PROBLEM
  9. 9. Utility• Google Map• Whatsapp• Skype• Evernote• Snapshock Specific functionality Harder to monetize
  10. 10. Game• Angrybird• Cut the Rope• Draw Something Standalone game title High development cost
  11. 11. Semi Conclusion• Absolutely consumer centric• Spontaneous market• Make it personally attaching• Content on demand• Focus on user experience and UI design
  12. 12. iPhone vs Android?
  13. 13. iPhone vs Android?
  14. 14. iPhone vs Android?
  15. 15. Monetization• Pricing ( paid / free )• In-app purchase• Platform content• Advertisement
  16. 16. Features• Camera• GPS• Push Notification• Sharing (Facebook / Twitter / 微博 api)• Mobile Payment
  17. 17. Mobile payment• Square• Paypal• NFC
  18. 18. Analytics
  19. 19. Mobile Web
  20. 20. Video
  21. 21. What Now?• Get an IT team / vendor (w/ marketing knowledge)• Arrange in-house operation staff• Manage your online presence• Be ready for young customers• Be accessible
  22. 22. Thank You!(852) 3583 0762 Peter Choi Palapple (HK) Ltd.

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