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Why Go Mobile


Published on

Why you need a separate mobile website:
- Growth
- Design Tips
- Things to Avoid
- Mobile Design Tool Set

Published in: Technology, Design
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Why Go Mobile

  1. 1. Why go Mobile?
  2. 2. Mobile Usage is Growing
  3. 3. Mobile and Local Business
  4. 4. Every Market is Affected
  5. 5. How is This Affecting Website Design?
  6. 6. Good Design 101 • 80% of Screen Space Lost • Design for What Matters Most • Know our Customers • Know our Business
  7. 7. Small Navigation Image Heavy Ads on Side Busy Text
  8. 8. Easy Navigation Clean Design Targeted MobileTouch Friendly User Content
  9. 9. Which Would You Rather Look At?
  10. 10. What Else do weNeed to Know with Mobile?
  11. 11. What To Avoid
  12. 12. What To Avoid• NO Flash• NO Fixed-Element Layouts• NO Complex Navigation Paths
  13. 13. What to Use• “Less is more”• Touch and Swipe Interactivity• Vertical Navigation• HTML5• CSS3• JavaScript
  14. 14. Why do we need aSeparate Mobile Site?
  15. 15. A Separate Mobile Site• Selection• Accessibility
  16. 16. Design for Mobile
  17. 17. Design for Mobile Interactive Keep Contact Logo KeepConsiderRevising
  18. 18. Reference:Adobe Systems. (Artist). (2010). Desktop vs. mobile internet users. [Web Graphic]. Retrieved from, K. (2010, April 14). A marketers guide to HTML5. Retrieved from (Artist). (2011). Mobile websites infographic. [Web Graphic]. Retrieved from (Artist). (2011). Mobile media users growing in all markets. [Web Graphic]. Retrieved from, A. (2010, August 18). Mobile web design: Best practices. Retrieved from (2010, September 13). Why do we need CSS3 and HTML 5?. Retrieved from, S. (2011, March 21). 10 ways mobile sites are different from desktop web sites. Retrieved from, S. (2011, January 17). Designing for the mobile web: Special considerations. Retrieved from (Photographer). (2011). Mobile websites. [Web Photo]. Retrieved from, E. (2010, June 17). Why you should adopt HTML5—now. Retrieved from (2011). Microsoft unveils Windows 8. [Print Graphic]. Retrieved from, S. (Photographer). (2008). Mobile websites that work. [Web Photo]. Retrieved from, M. (2010, January 13). Gartner: Mobile to outpace desktop web by 2013. Retrieved from, T. (2011, August 5). Why Mobile Design Should Never Be an Afterthought, Retrieved from, L. (2011, March 15). Mobile first. Retrieved from