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Ab Cs Of Mobile Technology


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Ab Cs Of Mobile Technology

  1. 1. ABCs of Mobile Technology
  2. 2. Jim Wolfe, Moderator Co-Founder and CEO, J Street Consulting Monica Gursky Interactive Art Director, I-SITE Doug Bellenger COO, PhindMe Det Ansinn Chief Gaming Officer, Mobile Tag Company and Gary Ackerman President and Co-Founder, M3Mobile
  3. 3. Monica Gursky Interactive Art Director I-SITE
  4. 4. Doug Bellenger COO PhindMe
  5. 5. GCECS 2009 Mobile Design: One Size Doesn’t Fit All Doug Bellenger, COO PhindMe Mobile
  6. 6. • Provider of “Design for Mobile” solutions for businesses • Comprehensive and accessible web‐based platform • Enterprise/Agency administration layer 
  7. 7. Mobile Web Use: Growing Strong Now: 60 – 70 million users, a third of all US online users
  8. 8. Have you seen your regular web site on a phone? You might want to sit down for this.
  9. 9. Problem: the web is not mobile‐ ready • Desktop‐style interface • Layout and navigation  not usable • Flash doesn’t render
  10. 10. Mobile Design Why is it hard?
  11. 11. Mobile Design Challenge Why is it hard?
  12. 12. Why Is It Hard? • Different Screen Sizes 12
  13. 13. Why Is It Hard? • Different Navigation Types 13
  14. 14. Why Is It Hard? • Different Browser Capabilities – CSS – Media Support – JavaScript Support – AJAX Support – Table Support 14
  15. 15. Mobile Design Common Solutions
  16. 16. Common Solutions 1. Design for WAP • Lowest common denominator • You can do much better 2. Design for iPhone • Full HTML Browsers • Only about 8% of users
  17. 17. Common Solutions 3. Don’t change a thing • The “technology will fix it” strategy • Modern mobile  browsers display your  PC‐style site • The world will eventually  upgrade 
  18. 18. Common Solutions PC‐style navigation About 2% of the  screen real estate  of a standard PC  display So what about  Pinch and Zoom?
  19. 19. Common Solutions Marketers and  brand managers  should forget about  pinch and zoom.
  20. 20. Mobile Design More Than Small
  21. 21. Mobile Design: More Than Small Content and media delivered across mobile phone capabilities • Content layout • Image trans‐coding, audio, video and more • Appropriate navigation style
  22. 22. Mobile Design: More Than Small Content and media delivered across mobile phone capabilities • Content layout • Image trans‐coding, audio, video and more • Appropriate navigation style
  23. 23. Mobile Design: More Than Small Deliver your usual design  standard to users on multiple  mobile devices
  24. 24. Mobile Design Make It Simple, Keep It Fresh
  25. 25. Make It Simple, Keep It Fresh Once a Mobile Site is Designed • Make it easy for your user to access – One URL for all sites – Simple Navigation • Integrate the experience with your campaigns  and promotions • Keep it engaging with social media and updates
  26. 26. Recap • Make the user experience relevant to all device  categories • Accommodate for variations in media and  browser capabilities • Integrate content relative to a mobile user • Make it easy to get to
  27. 27. For A Deeper Dive… Pick Up a Free Copy of Our White Paper “Mobile Design: It’s Not Just About The CSS” 27
  28. 28. Thanks!  Doug Bellenger Follow us on Twitter: @dougbellenger @everywhereigo 28
  29. 29. Det Ansinn Chief Gaming Officer Mobile Tag Company and
  30. 30. Gary Ackerman President and Co-founder M3Mobile
  31. 31. M3 Mobile Marketing Philadelphia, PA
  32. 32.
  33. 33. Founded by the M3 Media Group in 2006 9 year old privately‐held interactive media company Hyper‐focused on delivering mobile to large national retailers Full‐service marketing agency and client support
  34. 34. Large‐scale mobile marketing programs Marketing agency management of comprehensive program All encompassing mobile experts ROI focused strategic, analytical and creative mobile marketing team Legal representative on‐staff Account management and IT department In‐house technology solutions Proprietary mobile platform and technology solutions
  35. 35. SMS/MMS WAP APPS Messaging Mobile Web Mobile  Applications FROM: 47467 Labor Day Sale.  Take 20% Off ur  purch when u buy  3+ items thru 8/31.  Use code 23 in‐ store or 3929203  online.
  36. 36. Couponing & advertising News alerts and reminders Quick, on‐the‐go direct communication Mobile gift cards Customer acquisition
  37. 37. Highly targeted SMS advertising and promotions SMS‐to‐mobile web marketing Loyalty program integration New store opening Sweepstakes entry SMS voting & surveying
  38. 38. mGiftCards® Mobile Widget Pay‐for‐performance mobile marketing web banner Mobile App development Location‐based services Bluecasting GPS/Geo‐targeting
  39. 39.
  40. 40. 14.4 ROI (Program & Messaging Costs) Memorial  Memorial  Day Wknd lift Day Wknd lift Break‐even Point 2.1 ROI (Program & Messaging Costs)
  41. 41. • Robust Mobile Platform Dependable broadcast & data capture ability, multi‐source data feeds, complex segmentation, dedicated IT  staff for support and customization • Superior Account Management Dedicated resource, on‐site availability, mobile expert, goal‐oriented focus • Mobile Marketing Advisors Cutting‐edge strategies & tactics, mobile marketing think‐tank • General Counsel On‐Staff Program protection, privacy policy, T&C’s, call‐to‐action language, carrier regulation updates • Experience Comprehensive mobile programs, large volume SMS broadcasts, responsible program execution, IT  integration
  42. 42. Question & Answer
  43. 43. Please complete the survey being distributed by the volunteers. Surveys may be returned to the volunteers or at the Registration Desk in Ballroom A.
  44. 44. Thank you to our sponsors