6

1. Research
Jessica Crosland

2. Existing Products
• This audio book is from YouTube and is easy to access and is 7:25
minutes long it is very similar to how I want my audio book to sound this
is because the storylines both include a holiday with a disaster in it and
the sound effects are very realistic and I want my audio book to make my
audience almost feel Asif they are watching a movie and have create a
image of the sounds in there head this will give a good effect to my
audience. The high quality shows a high budget and professionalism
used. The music in this podcast is very tense and alarming I like the idea
of this because it makes the audience want to listen to even more of this
because it is a story and leaves you with cliff-hangers. This is a informal
language because it isn’t in a professional setting or layout and the
characters are a family not a business type so its more relaxed. The genre
to this would be adventurous as its on holiday and a lot of activities are
going on with the sound effects in the background therefore the use of
this is to entertain the audience. This would appeal more to women
which is also similar to my audience this is because more women like
drama movies and this audio book is dramatic.
https://www.youtube.com/watch?v=ydP1_PiCDKs&list=PLusg82NCLi1JH9mAPakF1UnQ
Z10Yxo6V0

3. Existing Products
• In this second audio book it describes another ‘disaster’ this is
similar because my audio book will also include a disaster and
something to shock my audience which I believe this audio does
and it’s a high quality audio with a high budget. It is easy to access
of sound cloud and is only 4 minutes long.this genre also appeals
to women I think this because more women tend to want to
watch or listen to romantic/wedding related movies. This audio is
more formal than the last existing book I looked at as he is talking
with a deep toned voice using more professional language and I
think the audience sometimes depend on the tone of someone's
voice and if it is mostly formal this makes the audience want to
listen to it even more. I think this audio book is a comedy genre
and is the use to inform and educate the audience for there own
wedding day. However this audio doesn’t use sound effects
whereas in my audio book I will be using them because I think it
gives a huge affect as a whole to the audio.
https://soundcloud.com/kj52/audio-book-snippet-wedding-

4. Existing Products
• This final audio was very accessible and was on YouTube this was
4 minutes long. This audio is another holiday disaster which is
based on holiday therefore this is similar to mine because of the
setting I would say the language used is informal because it isn't
professionally done or taken to serious. However in this audio
there also isn't any sound effects or a replay its just the women
telling her ‘disaster holiday story 'including different events which
occurred. I also think this audio is used to inform and educate
people on things to look out for when on a friends story as things
like this may occur, therefore the audience want to watch this to
be aware and what to expect for there own holiday. The audio is a
factual genre towards the audience which would also appeal to
women who might be going on a ‘girls holiday’ and with this audio
giving out facts it will educate and prepare them a lot more. Lastly
this is a high quality audio therefore it shows the budget was also
high.
https://www.youtube.com/watch?v=zINakff9dPU

5. Research Analysis
• What common features do the researched products have?
– The most common feature in these 3 existing products is mostly the layout
and what the audio talks about they all include a storyline about
’disasters’ and two of these are on holiday which links to my audio book.
All three of the audiences I would say appeal towards mostly women
because of the characters and also the wedding themed idea. Another
common feature is that they all use it to inform and educate the reader
this is because problems occur within the story and things that can cause
danger to others therefore this will educate the audience with what to and
not what to do.
• What aspects of the research will you include within your on work?
– The main aspects in my research which I will include is mainly the first
existing product this is because this audio book relates and is set out in
just the way I want my final product too. This also has background sounds
effects which non of the others feature and it isn’t just one person
speaking it is exactly set out with a range of different characters and you
can tell the background setting with just listening to it.however the other
two audios have a purpose to educate the audience and this is also
something I am looking to include because I believe it will really attract my
audience and they can learn from my own audio. Lastly I am also looking
for my audio to be mainly ‘disaster’ related because this is my main theme
in the audio book.

6. Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
16-40 • My audio book appeals to this audience because
the characters in my audio will be at this age
range so I believe that my audience will be able
to connect with the characters and it is an audio
which you have to pay attention to and listen to,
to understand the real meaning & storyline.
Gender
female • My audio mainly appeals to women because I
think women are more into the luxury holidays
and relaxing but also I believe they like tragic
things happening left with cliff hangers.
Psychographic
achievers • My psychographics group achievers would
appeal to my audience because it is there own
personal account of there holiday therefore this
is individuality, also the holiday destinations will
be desirable which link to the wealth and power
towards achievers.
Social Status
Needs driven • I think the social status of needs driven appeals
to my audience because my audio is mainly
about the needs of a child doing something
which causes a ‘disasters’ for example in the first
existing product the girl character was
determined to see the wales.