2. Audience
I have been reading up on certain nature
reserves in hopes to maybe get an idea to film
at one of them to get more in touch with the
project and feel closer to it by actually seeing
nature with my own eyes.
The Older generations prefer smaller
and more rural places, this is because
of the nature and less noise/people
are around so it is a nice place to relax
and that is generally what the older
generation do after retiring. This is
the main reason I believe that older
people engage with wildlife more and
want to do something about it.
3. Audience
The older generation is trying to better understand and fit
into the more younger generations world using social media
on smartphones and playing video games so this video
project is a way too try and reach out to old people but make
it more younger generation looking, I believe this will work
and the older generation will enjoy my video and find it
serious enough to do something.
4. Audience
A popular belief held by older generations is that the characteristics of Millennials can
potentially complicate professional interactions. To some managers, this generation is
a group of coddled, lazy, disloyal, and narcissistic young people, who are incapable of
handling the simplest task without guidance.
6. Bibliography
1. Yorkshire wildlife trust. (2018) interview about project (22nd November
2018)
2. Anon. (.). 4 Research Methods for Audience Analysis. Available:
https://communicationmgmt.usc.edu/blog/4-research-methods-for-
audience-analysis/. Last accessed 21st November 2018.
3. https://www.storyboardthat.com/storyboard-creator
4. YWT. (.). Yorkshire Wildlife Trust. Available: https://www.ywt.org.uk/.
Last accessed 21st November 2018.
Editor's Notes
Analyse your audience. Use info from the client and any other resources you can to build a picture of them.
Consider age, gender, socioeconomic status, geodemographics, psychographics and mainstram/niche.
There are a whole range of resources such as NRS, Acorn, YouGov, your client and a host of psychographic profiles.
You can also consider some primary research in to your audience as well.
Analyse your audience. Use info from the client and any other resources you can to build a picture of them.
Consider age, gender, socioeconomic status, geodemographics, psychographics and mainstram/niche.
There are a whole range of resources such as NRS, Acorn, YouGov, your client and a host of psychographic profiles.
You can also consider some primary research in to your audience as well.
Analyse your audience. Use info from the client and any other resources you can to build a picture of them.
Consider age, gender, socioeconomic status, geodemographics, psychographics and mainstram/niche.
There are a whole range of resources such as NRS, Acorn, YouGov, your client and a host of psychographic profiles.
You can also consider some primary research in to your audience as well.
List all products researched in previous sections. Include anything additional you have watched/read in preparation for production. Alphabetise your list.
