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Eilidh




going solo on the
interaction design
pilot year



Final Year Project: “Life is an act of balance”
CIID/DKDS Pilot Year 2009
Advisor: Heather Martin
Examiners: Bill Moggridge (IDEO) Gillian Cramption Smith (IUVA) Mikal Hallstrup (Designit)
who is                                                                                                                              what am i interested
 eilidh                                                                                                                              and inspired by
                                                                                                                                     For my final project at CIID I was interested in investigating how you give people the ability to change elements of their
                                                                                                                                     behaviour, in order for them to feel like they have a balanced life (subjective to the Individual). This could be acheived by
                                                                                                                                     either allowing them to become more aware and learn about their lifestyle habits, so they can make behavioural changes
                                                                                                                                     themselves, or by providing them with tools or services that will actively help them make changes to their lifestyle.

                                                                                                                                     I was especially interested to see if the emerging field of Personal Informatics could play a role in helping people achieve
                                                                                                                                     this. If you could track intangible information about your day-to-day actions would it trigger people to change their
                                                                                                                                     behaviour? I believe this new realm has huge potential to redefine the way in which we interact with the physical world and
                                                                                                                                     gain insights about our actions that make up our daily routines. I am excited that this greater awareness has the potential
                                                                                                                                     to help us to adjust and moderate our behaviour in a number of positive ways.

                                                                                                                                     Currently in our everyday lives we are commonly engulfed in specific contexts, which makes it difficult to see the bigger
                                                                                                                                     picture. I was curious to understand if personal informatics can enable people to pinpoint areas of their life that bring them
                                                                                                                                     personal fulfillment and support them to experience this more often.

                                                                                                                                     An area I saw as an underlying thread throughout the project is addressing the issue of ‘time poverty. People need to feel
                                                                                                                                     connected to people, to places they live, even the food they eat. Traditionally this was much easier to achieve, as family all
                                                                                                                                     lived together, you knew all your relatives and you knew that your food had come from your back garden. These
                                                                                                                                     connections have been weakened because of a fast pace of life. The advance of new labour saving technologies has allowed
                                                                                                                                     us to achieve more in a shorter space of time, yet instead of using the time we save to ‘slow’ down, we are prone to making
                                                                                                                                     ourselves even busier.


 Eilidh is an energetic Interaction Designer with a background in Product and Service Design from the University of Dundee
 in Scotland. Prior to moving to Copenhagen to study on the CIID Pilot Year she worked on projects that placed strong
 emphasis on the role of user-centered design, the value of experience prototyping and gaining inspiration and insights from
 real people and the culture they live in.

 On completion of her undergraduate degree she started exploring service design within the public sector and became
 obsorbed with the idea of designing with - rather than for the user, harnessing their creativity and knowledge to co-create
 ideas. She has worked on projects at the London based service design agency thinkpublic and ran a service improvement
 project at Wigan Renal Dialysis Unit in the UK.

 Eilidh is especially interested in how the use of innovative technologies can be applied to service-orientated systems and is
 passionate about using her skills as a designer to help address the complex social and environmental problems that exist
 in our society. Eilidh believes in designing services and products that will act as a platform for change and will facilitate the
 end user to become involved and empower them to make positive decisions.

 Throughout the past year Eilidh has grown a fascination for how design can facilitate behaviour change. For her final
 masters project at CIID, she explored what role the new realm of ‘personal informatics’ can have on helping people live a
 balanced life. This project not only allowed her to gain a deep knowledge around an emerging area of interaction design but
 also to broaden her knowledge and expertise within user research and engagement, service design methodologies, screen
 based UI design and using video as a means to test and communicate ideas.

 Eilidh is 100% commited to her work and using design as way to create new opportunities and improve peoples lives.
 However when she does not have design on the mind, Eilidh loves playing hockey, snowboarding and trying new sports that
 involve speed and a little danger – and her new found activity…training for the Copenhagen marathon!

 Area of Expertise: Interaction Design, Service Design, Design Research, Scenarios and Storytelling



Eilidh Dickson, CIID/DKDS Pilot Year 2009
process overview                          related
  diagram                                   projects
                                            At the very beginning of my final project I collected some examples around personal informatics and mapped them out,
                                            purely to understand what was already available. Below are some of the more successful and interesting ideas I collected.
                                            They all focus on very specific areas of an individuals life, that helps them to monitor and control their behaviour.


                                            NIKE +




                                            Nike + is one of the most commercial and well discussed personal informatics tools currently available. The system is made
                                            up of a small chip that you insert into your running shoes, combined with a personal online service. The tangible UI which
                                            is imbedded in the sole of your shoes communicates with your Apple iPod (which has pre-loaded software) feeding it with
                                            information about your running to help you track your training regime. The system essentially becomes a digital personal
                                            trainer. After you have completed your training session you can plug your iPod into your computer and log into your
                                            personal Nike + account. What I think has greatly contributed to the success of the Nike + system is that even though you
                                            have a personal account you are part of a community. Your web based account allows you to provide training tips and
                                            advice to other people and recommend good running routes. By being part of community I really believe that it makes
                                            peoples actions feel more valued.




Eilidh Dickson, CIID/DKDS Pilot Year 2009
THE WATTSON                                                                                                                   DOPPLR




  The Wattson is a new kind of home appliance that is networked to a sensor attached to your home’s electric meter box.
  Using colours and numbers, the Wattson device displays your energy consumption and stores it on an online database
  making it easy for you to manage your electricity usage and therefore save money. Not only is the system hugely informa-
  tive and practical… the device also looks great.
                                                                                                                                Dopplr is an online tool used to track your traveling habits. Dopplr members can share personal and business travel plans
                                                                                                                                privately with their networks, and exchange tips on places to stay, eat and explore in cities around the world. Each year you
  GOOGLE POWER METER
                                                                                                                                get an annual review of all your traveling, including when your travel plans have overlapped with friends and how much
                                                                                                                                impact you are having on the environment. What I really like about dopplr is the flexibility it provides, you can update your
  How much does it cost to leave your TV on all day? Which uses more power every month — your dishwasher or your
                                                                                                                                profile on your personal profile, through your mobile or on other social networking sites, and you can sync it all to you iCAL
  washing machine? Is your household more or less energy efficient than similar homes in your neighborhood? These are
                                                                                                                                or outlook calendar on your computer. It appears to be very seamless.
  some of the questions you will be able to answer with a new prototype Google are experimenting with. Google Power
  Meter helps you become more energy efficient and save money by pinpointing which devices are using specific amounts of
  energy. You can even have friendly competition between your friends and neighbours.

  LAST FM

  Is an online web tool that monitors your music habits by connecting to your itunes or other media software. Every track you
  play will tell your Last.fm profile something about what you like. It suggests friends based on your music tastes and
  recommends songs from their music collections and yours too.




Eilidh Dickson, CIID/DKDS Pilot Year 2009
my starting                                                                                                                    initial
 point                                                                                                                          explorations
                                                                                                                                After conducting some initial desk research on personal informatics and existing tools to help people balance
                                                                                                                                their lives, the majority of my time was spent on planning (1 week) conducting (1 week) and analyzing user
                                                                                                                                research (1 week)

                                                                                                                                USER RESEARCH OBJECTIVE

                                                                                                                                My objective for my user research was to gain an understanding of what it means for people to live a balanced
                                                                                                                                life, what are people’s personal values, what do they need to feel comfortable in their lifestyle, how does this
                                                                                                                                change depending on what stage of their life they are at and do they use any tools or strategies to achieve this?

                                                                                                                                To understand how people’s values change at different stages of their lives I conducted research with three
                                                                                                                                different user groups; students, couples working and families. Within these categories there were also some
                                                                                                                                extreme users that included an avid sportsman, someone with diabetes and two people that were away from
                                                                                                                                home frequently due to work. I wasinterested in hearing if people who had more extreme lifestyles had different
                                                                                                                                strategies to keep themselves feeling balanced.

                                                                                                                                MAPPING RESEARCH RESPONDENTS

                                                                                                                                                                                STUDENT

                                                                                                                                                                                                                                     EXTREME USER




                                                                                                                                                                                                                                     HAS CHILDREN




                                                                                                                                                                  ERIC
                                                                                                                                                PERNILLE                                           RUNE

 My starting point was a curiosity to investigate how design can be used to change people’s behaviour especially within the
 context of life balance. This interest was very much inspired by our TUI project at CIID that focused on using RFID
 technology to create an awareness of the environmental impact caused by certain food products transportation. On
 completion of this project I further investigated it by writing an article on personal Informatics for an online Interaction
 Design magazine called Johnny Holland. During this I found out that there are currently a number of personal informatics                                                                                                       LIVING WITH
                                                                                                                                LIVING ALONE                                                                                    PARTNER/HUSBAND
 tools on the market to help people balance their lives, mainly focusing around health, finances and energy consumption.
 Some of these have been a great success while others are just a waste of time. When looking at these examples I was
 disappointed by the lack of imagination that was driving the emphasis on these data displays. I was interested in how to
                                                                                                                                                                                          AMANDA                          KRISTIAN
 trigger an emotional experience to motivate behavioural change and find a more specialized area that could be addressed               MARTIN
                                                                                                                                                                                                          FRANCESSCA
 by personal informatics to help people feel more balanced.
                                                                                                                                                                JON




                                                                                                                                                 LAURA                                     RUNE. P
                                                                                                                                                                                                          KATE
                                                                                                                                                                                                                        DAVID




                                                                                                                                                                                WORKING




Eilidh Dickson, CIID/DKDS Pilot Year 2009
RESEARCH RESPONDENTS                                                                 RESEARCH PLANNING


                                                                                       Out of 12 people I conducted nine 2 hour research sessions in person, 2 Skype interviews to the US and one remote
                                                                                       experiment in Italy. During the research sessions I used a number of reflection tools I had designed to help facilitate the
                                                                                       session and provoke conversation. I also had a set of questions on more specific areas, that I adapted depending on how
                                                                                       the discussion evolved. These questions covered areas such as typical daily routines and habits, enjoyable parts of their
                                                                                       day, things they don’t have time to achieve and why, how they manage their time to meet all their priorities, use of
                                                                                       labour saving technology, triggers that make them feel stressed, how they deal with conflicts in their time, what their ‘feel
                                                                                       good’activities are, and how their priorities have changed as their responsibilities have changed.


                                                                                       CONDUCTING USER RESEARCH



   Amanda Bligh, USA                  David Kearford, UK       Eric Stevenson, USA




   Francessca Mustaffi, Italy         Jon Wettersen, USA       Kate Pilkington, UK




                                                                                       Figure 1: Rune using the mapping tool

                                                                                       I used a Card sorting activity where I got people to choose from a list of things they do either on a daily, weekly or random
                                                                                       basis. This was used as a warm-up activity, to get people starting to think about what was important to them. It was a great
                                                                                       conversation starter, as you could then question them on their answers.

   Kristian Kørrup, Denmark           Martin Wøldik, Denmark   Laura Ceriol, Italy




   Pernille Christoffersen, Denmark   Rune Bottzauw, Denmark   Rune Dittmer, Denmark
                                                                                       Figure 2: Mapping tool




Eilidh Dickson, CIID/DKDS Pilot Year 2009
I also designed a mapping tool to get people to think about more specific values they need to achieve to feel in control and       The remote exercise in Italy involved an extreme user (Laura, who is rarely at home due to work related travel). I asked
  what really brings them meaning in life. This exercise was very valuable as it forced people to take a moment and reflect          her to keep a detailed diary for one week. Here she recorded her day-to-day activities and routines, including eating and
  on what was really important to them. People found the exercise difficult, especially when they started to realize that            sleeping habits. I also asked her to reflect on how she felt throughout the day and in the moment while she was doing
  they were achieving very few of the things that were important and a priority to them. Although the task was challenging           certain tasks. If anything made her feel stressed she had record it and the same goes for if she was happy. She also took
  almost everyone I interviewed found it beneficial to have a moment of reflection for themselves where they could rethink           photographs of the following:
  what their priorities were.
                                                                                                                                     1. Things that you do on a regular basis that make you feel comfortable and content.
                                                                                                                                     2. Any tools or strategies that help you meet your priorities.
                                                                                                                                     3. Things that you make you feel uncomfortable or unbalanced in your life.

                                                                                                                                     The result of this exercise provided detailed and rich information, with a number of key insights to what it is like when you
                                                                                                                                     are continually on the move.




  Figure 3: Diaries

  During my research a few people also kept a diary so i could gain insight into their routines, sleeping and eating habits.
  After completing the diary I questioned them to see if they had gained any value from writing in it each day. People
  responded with saying that they felt like they wanted to be more productive throughout their day so they had something
  positive and interesting to write in it. This shows that actively logging your activities can lead to increased motivation to do
  well.




  Figure 4: Emotional timelines
                                                                                                                                     Figure 5: A sample of photographs from Laura’s photo diary
  During some of the interview sessions I got people to draw an emotional time line map of a certain period of time that they
  decided upon. The peaks in the diagram are when they are feeling out of balance. This allowed me to see that periods of
  inbalance are often due to a change or transition in their lifestyle. This often included moving to a new city, leaving home       RESEARCH ANALYSIS
  or starting a new job. Although these are not negative situations to be in, the uncertainty and the anxiety of starting
  something new can make people feel out of balance.                                                                                 On completion of my user research I created character boards for each person, writing down key quotes and
                                                                                                                                     observations from their session. At this point, I then filtered the information again and selected the most intriguing and
                                                                                                                                     surprising quotes from each respondent. Within these insights three underlying themes were formed. These were:

                                                                                                                                     1. Communication with Family and Friends
                                                                                                                                     2. Food and Eating Habits
                                                                                                                                     3. Personal Prioritising and Planning




Eilidh Dickson, CIID/DKDS Pilot Year 2009
Figure 6: Transcription of Interviews     Figure 9: Understanding what each quote means




  Figure 7: Character board                 Figure 10: Creating How might we statements




  Figure 8: Mapping out my insights         Figure 11: Voting on the most interesting insights



Eilidh Dickson, CIID/DKDS Pilot Year 2009
design
  Within each of these themes I used the IDEO method of asking what does each insight mean, and then writing “How might
  we statements” for them all. At this point there were still a number of areas I could choose to develop, but I decided to
  focus on personal prioritizing as this is where I felt most challenged, excited and saw potential to apply personal
  informatics to. Some of the key insights in this theme were:
                                                                                                                                      challenge
  “I transfer work trips to our calendar at home, but only a few weeks before, mainly so Mas [husband] can’t see what’s
  ahead of him!” (Kate, UK)                                                                                                           Due to an increased pace of life and personal competition with ones self to become ‘someone better’ people
  Meaning: People only really use a ‘public’ calendar for really important events that are necessary to share.                        are continually busy, going from one task to the next. This has been heightened by a more prominent use of
                                                                                                                                      technology in our lives, which has resulted in lifestyle barriers that used to exist have been broken; people can
  “I don’t currently write in a diary as I imagine someone reading it, so I won’t put anything personal in it…….I like the            now work anywhere, contact anyone anytime and achieve much more on the move. The result of having this
  approach of this diary, I actually find that I want to be more productive just so u can write something positive in it, kind of     fast pace of life is that people become absorbed in ‘achieving more’ and detached from what their day-to-day
  indirect motivation”(Eric, USA)                                                                                                     life looks like and what brings them a real sense of enjoyment. Within their busy lives, people find it hard to
  Meaning: Having to actively record you activities allows you to reflect and become motivated to do well.                            prioritize when making decisions in their own life and would often like to be guided in some way. Some people
                                                                                                                                      use diaries and calendars to schedule (make time for) ‘practical appointments’ but very rarely for personal
  “I would love to be able to schedule time for reading…….but it sounds kind of dorky….so I would love to be able to track            activities. Yet they are interested to understand what they spend their time on, especially for things they enjoy
  some of these things I would like to be able to do without having to actually track it” (Amanda, USA)                               doing, but rarely have time to do. In order for people to have a balanced life on a bigger scale, they have to first
  Meaning: People feel silly scheduling ‘me time’ but are interested to understand what they spend their time on and                  reconnect to themselves, and focus on what they need to be content rather than everything that is possible.
  when.                                                                                                                               The design challenge is:

  “I keep a personal to-do list, I prioritise everything, so when I have been neglecting something I move it up the list, I keep it   How might we create a flexible and customizable platform that will help people to reconnect to themselves,
  on my desktop so I can always see it” (Jon, USA)                                                                                    enabling them to prioritize in their lives by keeping track of and reminding them of past experiences that
  Meaning: People need to have a constant reminder of what it important to do otherwise they will ignore it.                          they can then use as a reference point to make more informed decisions?

  “Hobbies are great when they are built into your life, I love it, but when you don’t do it for a while you forget how much you
  enjoy it until you do it again” (Pernille, Denmark)                                                                                 OTHER QUESTIONS I PROBED DURING THE BRAINSTORMING SESSION:
  Meaning: People easily forget how important something is and how much they enjoy it when they stop doing it.
                                                                                                                                      1. How can we create a greater awareness of elements of our lives that bring us enjoyment?
  “Prioritizing is difficult, it would be good to have ground rules, or a rule of thumb to follow” (Francesca, Italy)
  Meaning: People like to be guided in some way when it comes to making personal decisions.                                           2. How much time we actually spend on these activities?

  “I found writing in a diary can be really helpful, as it gave me a very good chance of stopping to have a deeper insight into       3. How might we compare what your day actually looks like with what you would ideally like it to be?
  my thoughts and feelings” (Laura, Italy)
  Meaning: Periods of reflection are a positive thing!                                                                                4. How can the act of recording these experiences be seamlessly integrated into your lifestyle?




Eilidh Dickson, CIID/DKDS Pilot Year 2009
further
                                                                                                                               EXPERIENCE PROTOTYPE #1

                                                                                                                               At this point I decided to do an initial experience prototype to test the basis of my idea. For the experiment I recruited 4

 explorations                                                                                                                  people and on a map of Copenhagen I got got them to plot their weekends activities, after giving them step-by- step
                                                                                                                               instructions to. These were:


 BRAINSTORMING AND IDEA GENERATION                                                                                             Step 1: Write a list of priorities you like to do on (i) a daily basis (ii) a weekly basis.


 After I had formulated my design challenge that I felt was the correct combination of being open enough to generate lots      Step 2: On different coloured post-its categorize these priorities, how do you divide up your time.
 of wild idea’s, but not so open that I would have no theme running through them, it was time to start brainstorming.
                                                                                                                               Step 3: On the map of Copenhagen mark where you live and work.
 I facilitated a brainstorming session to generate ideas surrounding my design challenge. This was a huge success!! A lot of
 creative ideas were generated that proved to be great inspiration and triggered new thinking. After completing the            Step 4: Plot your weekend activities by writing individual activities you did, at what time and with who. Write these activities
 brainstorm I spent a little time clustering my ideas before going through them. Some the clusters that formed were goal       on coloured post-its corresponding to one of the categories you already defined (use the color code you set).
 orientated tracking, tracking with sensors and using tangible objects to visualize behaviour.
                                                                                                                               Step 5: Place the post-it on the map at the location of where the activity took place

                                                                                                                               Step 6: Give the activity a rating out of 5, of how satisfying it was (writing on the post it as well) 1 being low and 5 being high.




 Figure 12: Clustering brainstorming ideas

 INITIAL SEED

 Out of all the drawings and post-its that were filtered I picked 5 and sketched them out further, thinking of possible s
 olutions of how they could be implemented into people’s lives. By the end of this short exercise there was already one idea
 that was stuck in my mind. The idea was based around tracking your happiness at different locations through GPS and
 inputing who you were with and what you were doing to add a specific context.




                                                                                                                               Figure 13: Ujjval completing the map experiment




Eilidh Dickson, CIID/DKDS Pilot Year 2009
EXPERIENCE PROTOTYPE #1 LEARNINGS                                                                                                SERVICE BLUEPRINT

  1. People are unaware of how much they actually do, or how busy they are, until they actually sit down and think about it.       After the scenario was produced, i decided to look at the service on a more generic level, and created an initial service
                                                                                                                                   blueprint. This allowed me to focus and establish the key user interactions, the role of the service provider and the touch
  2. People have very different approaches about how they categorize their time.                                                   points of the service that need to be designed for my experience prototyping and my end communication. I have also come
                                                                                                                                   up with a name for the service (“echo”) and started working on the branding at this point, as i felt this was an important
  3. Using colour to show different categories, very quickly enables you to see patterns in behaviour, especially related to the   factor to make my service appear believable! Throughout this process of mapping out my service i was able to continually
  home and workplace.                                                                                                              develop the idea, seeing where there were holes that needed to be thought out and coming up with new touchpoints that
                                                                                                                                   could add to the over all experience. I was very focused on creating tangible touchpoints throughout the
  4. Putting priorities into categories allows you to see what areas you spend most time on in your life, and then you can go      service, so it wasn’t purely screen based.
  to a deeper layer of data to find out specific activity etc.

  5. The people who you are with often has a huge influence on the satisfaction of the activity you are doing.

  To learn more about these patterns and behaviours I decided to test the experience prototype on myself as well. But
  instead of putting a few days on a map, I recorded everything I did each day on a new map. This way I was able to compare
  each day individually, and see the patterns and routines that occured.

  SCENARIOS

  After these initial experience prototypes I could see that there was potential in my idea, especially by the reactions of the
  people I had tested it on. My next step was to develop the idea further, for this I first created a simple system diagram of
  the service and then started on a detailed scenario, showing how the system would work, the user experience and the
  critical touchpoints. During this time I thought of the different stages of the service, how the data would be recorded, any
  feedback the user would get, how would the user review their data and reflect on it and how the service could be expanded
  in the future. The result was a very detailed and slightly overwhelming scenario!




                                                                                                                                   Figure 15: Paper based service blueprint


                                                                                                                                   EXPERIENCE PROTOTYPE #2

                                                                                                                                   When I felt I had my service mapped out fully, I wanted to start doing more experience prototyping, to test different elements
                                                                                                                                   of the service. I conducted a quick experience prototype to test of few questions I had about my idea. From my first
                                                                                                                                   prototyping session I wanted to learn:

                                                                                                                                   1. How much effort is it to log your daily activities and the goals you want to achieve? Do you gain something from doing so?

                                                                                                                                   2. What is it like to have to quantify your happiness after doing certain tasks, and what is the the most natural way to do it?

                                                                                                                                   3. What does it feel like to receive friendly nudges of encouragement and motivation from the service? Do they work or does
                                                                                                                                   it just become irritating receiving them?

  Figure 14: Detailed scenario




Eilidh Dickson, CIID/DKDS Pilot Year 2009
During the experiment I asked Sarah to track specific tasks she wanted to achieve by sending an SMS to the service (my           EXPERIENCE PROTOTYPE #3
  mobile phone) when she had completed it. At this point, she also had to quantify her happiness and satisfaction by using
  a set of cards I had given her. These asked her to illustrate how she was feeling in a variety of ways i.e with words, colour,   During my third experience prototypeI wanted to question what motivates people to stick to a program and how would
  icons. While all this was going on, the service was also sending her prompts and motivation by SMS’s to encourage her to         people react if they are rewarded for it? During this experiment, like the previous one I got Mimi to track certain tasks she
  complete her goals!                                                                                                              wanted to complete, and alert the service (me!) when she had done so through either an SMS or by leaving a physical note
                                                                                                                                   on my desk. When Mimi was doing well I would give her rewards in different ways…these included:

                                                                                                                                   1. An email with a reward voucher attached to it that she had to print out and bring to me to then exchange it for a gift.

                                                                                                                                   2. A surprise gift and note left on her desk one morning.

                                                                                                                                   3. simple “well done” messages to her mobile phone.




  Figure 16: Experience prototyping kit and SMS sent to the Echo “service” during the experience prototype

  After the experiment was complete I interview Sarah to get her feedback on the experience.

  EXPERIENCE PROTOTYPE #2 LEARNINGS

  1. Receiving messages and reminders worked as a good support line.

  2. By recoding what she was doing, it brought things to her focus, she started to realise why she was or wasn’t doing
  something.

  3. She liked that the service was personal, so she felt more commitment towards it and responsibility for her actions, as it
  was something that was helping her.
                                                                                                                                   Figure 17: The activity sheet that Mimi filled in (what she wanted to achieve)
  4. It was easiest to quantify how she was feeling with a number or slider, or sometimes using words to describe it.

  5. Seeing what you have achieve is very motivating, and remembering how good you felt when you did it is encouraging to
  do it again.

  6. Knowing it was a person on the end of the phone and not an automated message made her feel more motivated and
  responsible. So how can the service be personal to each user and seem like a buddy or friend?




                                                                                                                                   Figure 18: Some of the rewards Mimi recieved



Eilidh Dickson, CIID/DKDS Pilot Year 2009
the
  EXPERIENCE PROTOTYPE #3 LEARNINGS

  1. The system has to be flexible enough to deal with changes in people’s schedules and spontaneous events that may
  happen.
                                                                                                                                   concept
  2. When a gift was a complete surprise, it was better than knowing you were about to receive something in advance.
                                                                                                                                   WHO IS IT FOR
  3. Big rewards were not expected as part of the service, but it was nice when the little surprises were personal and tailored
  to the individual as it makes you feel like the service knows you.                                                               Anyone who knows that they have an unbalanced life and are unhappy about it. They want to become more aware of their
                                                                                                                                   habits and understand their behaviour so they know where to make changes. It is for people that currently live a busy
  After conducting these prototyping sessions and consolidating these learnings, I made some small changes to some of              lifestyle and find it hard to prioritize, often sacrificing the things they really enjoy doing, so they can achieve more in other
  the feedback mechanisms that would be used in the service. I then started to think about the final communication of the          areas of their life. These people are motivated to do well and want to change!
  service. I created a storyboard for my final scenario, this allowed me to imagine a real person using the echo service as well
  as see how many props and service touchpoints I needed to design and produce to communicate the idea in my video. From           WHAT IS THE IDEA
  this point on the focus of my work was producing the final interfaces and physical artifacts.
                                                                                                                                   Echo is a service that provides a platform for people to self reflect and become more aware of their lifestyle patterns by
                                                                                                                                   helping them pinpoint areas of their life that bring them personal enjoyment and supporting them to experience it more
                                                                                                                                   often.

                                                                                                                                   HOW DOES IT WORK

                                                                                                                                   It works by using GPS tracking and direct reporting (data input) through the users mobile phone to build up a map of how
                                                                                                                                   they spend their time, with who and how happy they are. The data that is tracked and recorded is then transformed into
                                                                                                                                   different visualizations that the person can interact with, reflect on and see opportunities for change in their behaviour.

                                                                                                                                   WHAT IS THE VALUE

                                                                                                                                   Giving people a tool to reflect, allows them to reconnect to what their day-to-day life looks like and understand what they
                                                                                                                                   spend their time on, with who and how happy they are. In turn this allows them to pinpoint areas of their life that bring
                                                                                                                                   them personal enjoyment. By giving people the platform to see these trends and patterns in their behaviour and
                                                                                                                                   opportunities for change they might normally miss, it can help people moderate their behaviour in a number of positive
                                                                                                                                   ways. The service is not designed to control behaviour, but to monitor and display actions in a way that will raise questions
                                                                                                                                   with the person.




  Figure 19: Service touchpoints needed for the video




Eilidh Dickson, CIID/DKDS Pilot Year 2009
service                                                                                                                            user
 stages                                                                                                                             feedback
 SIGN UP

 Before the user can start using the service they need to log onto the echo website and decide which subscription they
 would like. At this point they will commit to the service and make a payment. Shortly after they will receive a confirmation
 email to reassure them that their order has been processed.

 IMPLEMENTATION: SET-UP AND SYNC

 A few days later the customer will receive the echo start up pack in the post. The pack contains everything needed to get
 started including a welcome letter, a URL link and serial number for the smart phone application and offline software, a
 membership card and a set of instructions. The user will input where they live and work on a geographical map of their
 town or city. They will also make a list of activities they want to achieve on a daily, weekly and occasional basis and then
 place these in customized categories, for example ‘me time’, work time and play time. The last stage is to create an
 address book of friends, family and people they spend time with on a regular basis. Once this has been done, they can
 then sync their phone and computer, so they are ready to start logging their behaviour. At any point the user can go back
 to their profile and edit their personal settings.

 USE: RECORDING DATA

 Through the echo application, the smart phone’s GPS will be activated, seamlessly tracking their location and storing the
 information. When the user completes one of their priorities, they can capture their activity by using a simple user
 interface, entering what activity they are doing and who they are with from the database of information they have already
 created - alternatively they can choose to enter a new activity or person on the move.

 REFLECTION IN THE MOMENT, AND ON THE GO FEEDBACK

 When the user has completed the activity they then have the opportunity to reflect in the moment. They can rate their
 happiness on a scale from happy to sad and can add another level of context by either recording a voice clip or by
 tagging the location and event. They can also receive gentle feedback nudges and motivational messages to inform them              Figure 20: Kate (original user) viewing my concept videos
 of how might they can change their behaviour in real time. These include friendly prompts about activities they haven’t
 completed, well done messages, reminders of past happy experiences via MMS when they walk past locations they have                 At the end of my project I was lucky enough to have time to go back to one of my original users to get feedback on my
 previously tagged and a monthly personal review of their actions.                                                                  idea. I let Kate see both my videos I then waited for a response! Originally kate had told me that she “missed time just to
                                                                                                                                    do stuff, like making phone calls to friends and going to the cinema” Hearing her feedback after she watched the video was
                                                                                                                                    one of the best moments of the project:
 VIEW DATA AND REFLECTION OVER TIME

                                                                                                                                    “the more I watch it the more i want to use it.... I really like the idea of having reminders about non everyday things....and
 At any point the user can view their interactive data visualizations through the echo software, seeing how they have been
                                                                                                                                    knowing when you last spent time with someone. It’s also good that is doesn’t control your life!”
 spending their time, either on a specific day or on a weekly basis. The data can also be filtered to ‘happiness mode’ so they
 can pin point when and what they were doing when they are happiest. More specific data on how well they are meeting
                                                                                                                                    The fact that she completely understood the concept with no further explanation was fantastic! It was even better that
 their priorities, when the last did an activity, or spent time with a certain person is also available. This tool for reflection
                                                                                                                                    she saw potential in the idea and could see herself using it, especially as the solution was based around one of her intial
 aims to provide information that is actionable, helping people see patterns in their behavior and therefore able to make
                                                                                                                                    problems I established during my user research.
 more informed decisions.

 EXPANDING: BUILDING A COMMUNITY AND INTERNATIONAL TRAVEL
 As the echo service grows there are potential opportunities for people to share their data with friends they trust through         APPENDIX
 an online platform. This could lead to exchange of advice and suggestions based common interests, or even finding similar          Please now watch two supporting videos to communicate my idea:
 interests with friends, that they didn’t know they had. The service could also be expanded so subscribers to the service           Concept Video: http://www.vimeo.com/6302822
 could receive customised maps based on their personal priorities for travel abroad, helping them to carry out their ‘happy         Scenario Video: http://www.youtube.com/watch?v=RGPmqTJoAmc
 activities’ while in another city or country.


Eilidh Dickson, CIID/DKDS Pilot Year 2009

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IXDA Competition_Eilidh Dickson

  • 1. Eilidh going solo on the interaction design pilot year Final Year Project: “Life is an act of balance” CIID/DKDS Pilot Year 2009 Advisor: Heather Martin Examiners: Bill Moggridge (IDEO) Gillian Cramption Smith (IUVA) Mikal Hallstrup (Designit)
  • 2. who is what am i interested eilidh and inspired by For my final project at CIID I was interested in investigating how you give people the ability to change elements of their behaviour, in order for them to feel like they have a balanced life (subjective to the Individual). This could be acheived by either allowing them to become more aware and learn about their lifestyle habits, so they can make behavioural changes themselves, or by providing them with tools or services that will actively help them make changes to their lifestyle. I was especially interested to see if the emerging field of Personal Informatics could play a role in helping people achieve this. If you could track intangible information about your day-to-day actions would it trigger people to change their behaviour? I believe this new realm has huge potential to redefine the way in which we interact with the physical world and gain insights about our actions that make up our daily routines. I am excited that this greater awareness has the potential to help us to adjust and moderate our behaviour in a number of positive ways. Currently in our everyday lives we are commonly engulfed in specific contexts, which makes it difficult to see the bigger picture. I was curious to understand if personal informatics can enable people to pinpoint areas of their life that bring them personal fulfillment and support them to experience this more often. An area I saw as an underlying thread throughout the project is addressing the issue of ‘time poverty. People need to feel connected to people, to places they live, even the food they eat. Traditionally this was much easier to achieve, as family all lived together, you knew all your relatives and you knew that your food had come from your back garden. These connections have been weakened because of a fast pace of life. The advance of new labour saving technologies has allowed us to achieve more in a shorter space of time, yet instead of using the time we save to ‘slow’ down, we are prone to making ourselves even busier. Eilidh is an energetic Interaction Designer with a background in Product and Service Design from the University of Dundee in Scotland. Prior to moving to Copenhagen to study on the CIID Pilot Year she worked on projects that placed strong emphasis on the role of user-centered design, the value of experience prototyping and gaining inspiration and insights from real people and the culture they live in. On completion of her undergraduate degree she started exploring service design within the public sector and became obsorbed with the idea of designing with - rather than for the user, harnessing their creativity and knowledge to co-create ideas. She has worked on projects at the London based service design agency thinkpublic and ran a service improvement project at Wigan Renal Dialysis Unit in the UK. Eilidh is especially interested in how the use of innovative technologies can be applied to service-orientated systems and is passionate about using her skills as a designer to help address the complex social and environmental problems that exist in our society. Eilidh believes in designing services and products that will act as a platform for change and will facilitate the end user to become involved and empower them to make positive decisions. Throughout the past year Eilidh has grown a fascination for how design can facilitate behaviour change. For her final masters project at CIID, she explored what role the new realm of ‘personal informatics’ can have on helping people live a balanced life. This project not only allowed her to gain a deep knowledge around an emerging area of interaction design but also to broaden her knowledge and expertise within user research and engagement, service design methodologies, screen based UI design and using video as a means to test and communicate ideas. Eilidh is 100% commited to her work and using design as way to create new opportunities and improve peoples lives. However when she does not have design on the mind, Eilidh loves playing hockey, snowboarding and trying new sports that involve speed and a little danger – and her new found activity…training for the Copenhagen marathon! Area of Expertise: Interaction Design, Service Design, Design Research, Scenarios and Storytelling Eilidh Dickson, CIID/DKDS Pilot Year 2009
  • 3. process overview related diagram projects At the very beginning of my final project I collected some examples around personal informatics and mapped them out, purely to understand what was already available. Below are some of the more successful and interesting ideas I collected. They all focus on very specific areas of an individuals life, that helps them to monitor and control their behaviour. NIKE + Nike + is one of the most commercial and well discussed personal informatics tools currently available. The system is made up of a small chip that you insert into your running shoes, combined with a personal online service. The tangible UI which is imbedded in the sole of your shoes communicates with your Apple iPod (which has pre-loaded software) feeding it with information about your running to help you track your training regime. The system essentially becomes a digital personal trainer. After you have completed your training session you can plug your iPod into your computer and log into your personal Nike + account. What I think has greatly contributed to the success of the Nike + system is that even though you have a personal account you are part of a community. Your web based account allows you to provide training tips and advice to other people and recommend good running routes. By being part of community I really believe that it makes peoples actions feel more valued. Eilidh Dickson, CIID/DKDS Pilot Year 2009
  • 4. THE WATTSON DOPPLR The Wattson is a new kind of home appliance that is networked to a sensor attached to your home’s electric meter box. Using colours and numbers, the Wattson device displays your energy consumption and stores it on an online database making it easy for you to manage your electricity usage and therefore save money. Not only is the system hugely informa- tive and practical… the device also looks great. Dopplr is an online tool used to track your traveling habits. Dopplr members can share personal and business travel plans privately with their networks, and exchange tips on places to stay, eat and explore in cities around the world. Each year you GOOGLE POWER METER get an annual review of all your traveling, including when your travel plans have overlapped with friends and how much impact you are having on the environment. What I really like about dopplr is the flexibility it provides, you can update your How much does it cost to leave your TV on all day? Which uses more power every month — your dishwasher or your profile on your personal profile, through your mobile or on other social networking sites, and you can sync it all to you iCAL washing machine? Is your household more or less energy efficient than similar homes in your neighborhood? These are or outlook calendar on your computer. It appears to be very seamless. some of the questions you will be able to answer with a new prototype Google are experimenting with. Google Power Meter helps you become more energy efficient and save money by pinpointing which devices are using specific amounts of energy. You can even have friendly competition between your friends and neighbours. LAST FM Is an online web tool that monitors your music habits by connecting to your itunes or other media software. Every track you play will tell your Last.fm profile something about what you like. It suggests friends based on your music tastes and recommends songs from their music collections and yours too. Eilidh Dickson, CIID/DKDS Pilot Year 2009
  • 5. my starting initial point explorations After conducting some initial desk research on personal informatics and existing tools to help people balance their lives, the majority of my time was spent on planning (1 week) conducting (1 week) and analyzing user research (1 week) USER RESEARCH OBJECTIVE My objective for my user research was to gain an understanding of what it means for people to live a balanced life, what are people’s personal values, what do they need to feel comfortable in their lifestyle, how does this change depending on what stage of their life they are at and do they use any tools or strategies to achieve this? To understand how people’s values change at different stages of their lives I conducted research with three different user groups; students, couples working and families. Within these categories there were also some extreme users that included an avid sportsman, someone with diabetes and two people that were away from home frequently due to work. I wasinterested in hearing if people who had more extreme lifestyles had different strategies to keep themselves feeling balanced. MAPPING RESEARCH RESPONDENTS STUDENT EXTREME USER HAS CHILDREN ERIC PERNILLE RUNE My starting point was a curiosity to investigate how design can be used to change people’s behaviour especially within the context of life balance. This interest was very much inspired by our TUI project at CIID that focused on using RFID technology to create an awareness of the environmental impact caused by certain food products transportation. On completion of this project I further investigated it by writing an article on personal Informatics for an online Interaction Design magazine called Johnny Holland. During this I found out that there are currently a number of personal informatics LIVING WITH LIVING ALONE PARTNER/HUSBAND tools on the market to help people balance their lives, mainly focusing around health, finances and energy consumption. Some of these have been a great success while others are just a waste of time. When looking at these examples I was disappointed by the lack of imagination that was driving the emphasis on these data displays. I was interested in how to AMANDA KRISTIAN trigger an emotional experience to motivate behavioural change and find a more specialized area that could be addressed MARTIN FRANCESSCA by personal informatics to help people feel more balanced. JON LAURA RUNE. P KATE DAVID WORKING Eilidh Dickson, CIID/DKDS Pilot Year 2009
  • 6. RESEARCH RESPONDENTS RESEARCH PLANNING Out of 12 people I conducted nine 2 hour research sessions in person, 2 Skype interviews to the US and one remote experiment in Italy. During the research sessions I used a number of reflection tools I had designed to help facilitate the session and provoke conversation. I also had a set of questions on more specific areas, that I adapted depending on how the discussion evolved. These questions covered areas such as typical daily routines and habits, enjoyable parts of their day, things they don’t have time to achieve and why, how they manage their time to meet all their priorities, use of labour saving technology, triggers that make them feel stressed, how they deal with conflicts in their time, what their ‘feel good’activities are, and how their priorities have changed as their responsibilities have changed. CONDUCTING USER RESEARCH Amanda Bligh, USA David Kearford, UK Eric Stevenson, USA Francessca Mustaffi, Italy Jon Wettersen, USA Kate Pilkington, UK Figure 1: Rune using the mapping tool I used a Card sorting activity where I got people to choose from a list of things they do either on a daily, weekly or random basis. This was used as a warm-up activity, to get people starting to think about what was important to them. It was a great conversation starter, as you could then question them on their answers. Kristian Kørrup, Denmark Martin Wøldik, Denmark Laura Ceriol, Italy Pernille Christoffersen, Denmark Rune Bottzauw, Denmark Rune Dittmer, Denmark Figure 2: Mapping tool Eilidh Dickson, CIID/DKDS Pilot Year 2009
  • 7. I also designed a mapping tool to get people to think about more specific values they need to achieve to feel in control and The remote exercise in Italy involved an extreme user (Laura, who is rarely at home due to work related travel). I asked what really brings them meaning in life. This exercise was very valuable as it forced people to take a moment and reflect her to keep a detailed diary for one week. Here she recorded her day-to-day activities and routines, including eating and on what was really important to them. People found the exercise difficult, especially when they started to realize that sleeping habits. I also asked her to reflect on how she felt throughout the day and in the moment while she was doing they were achieving very few of the things that were important and a priority to them. Although the task was challenging certain tasks. If anything made her feel stressed she had record it and the same goes for if she was happy. She also took almost everyone I interviewed found it beneficial to have a moment of reflection for themselves where they could rethink photographs of the following: what their priorities were. 1. Things that you do on a regular basis that make you feel comfortable and content. 2. Any tools or strategies that help you meet your priorities. 3. Things that you make you feel uncomfortable or unbalanced in your life. The result of this exercise provided detailed and rich information, with a number of key insights to what it is like when you are continually on the move. Figure 3: Diaries During my research a few people also kept a diary so i could gain insight into their routines, sleeping and eating habits. After completing the diary I questioned them to see if they had gained any value from writing in it each day. People responded with saying that they felt like they wanted to be more productive throughout their day so they had something positive and interesting to write in it. This shows that actively logging your activities can lead to increased motivation to do well. Figure 4: Emotional timelines Figure 5: A sample of photographs from Laura’s photo diary During some of the interview sessions I got people to draw an emotional time line map of a certain period of time that they decided upon. The peaks in the diagram are when they are feeling out of balance. This allowed me to see that periods of inbalance are often due to a change or transition in their lifestyle. This often included moving to a new city, leaving home RESEARCH ANALYSIS or starting a new job. Although these are not negative situations to be in, the uncertainty and the anxiety of starting something new can make people feel out of balance. On completion of my user research I created character boards for each person, writing down key quotes and observations from their session. At this point, I then filtered the information again and selected the most intriguing and surprising quotes from each respondent. Within these insights three underlying themes were formed. These were: 1. Communication with Family and Friends 2. Food and Eating Habits 3. Personal Prioritising and Planning Eilidh Dickson, CIID/DKDS Pilot Year 2009
  • 8. Figure 6: Transcription of Interviews Figure 9: Understanding what each quote means Figure 7: Character board Figure 10: Creating How might we statements Figure 8: Mapping out my insights Figure 11: Voting on the most interesting insights Eilidh Dickson, CIID/DKDS Pilot Year 2009
  • 9. design Within each of these themes I used the IDEO method of asking what does each insight mean, and then writing “How might we statements” for them all. At this point there were still a number of areas I could choose to develop, but I decided to focus on personal prioritizing as this is where I felt most challenged, excited and saw potential to apply personal informatics to. Some of the key insights in this theme were: challenge “I transfer work trips to our calendar at home, but only a few weeks before, mainly so Mas [husband] can’t see what’s ahead of him!” (Kate, UK) Due to an increased pace of life and personal competition with ones self to become ‘someone better’ people Meaning: People only really use a ‘public’ calendar for really important events that are necessary to share. are continually busy, going from one task to the next. This has been heightened by a more prominent use of technology in our lives, which has resulted in lifestyle barriers that used to exist have been broken; people can “I don’t currently write in a diary as I imagine someone reading it, so I won’t put anything personal in it…….I like the now work anywhere, contact anyone anytime and achieve much more on the move. The result of having this approach of this diary, I actually find that I want to be more productive just so u can write something positive in it, kind of fast pace of life is that people become absorbed in ‘achieving more’ and detached from what their day-to-day indirect motivation”(Eric, USA) life looks like and what brings them a real sense of enjoyment. Within their busy lives, people find it hard to Meaning: Having to actively record you activities allows you to reflect and become motivated to do well. prioritize when making decisions in their own life and would often like to be guided in some way. Some people use diaries and calendars to schedule (make time for) ‘practical appointments’ but very rarely for personal “I would love to be able to schedule time for reading…….but it sounds kind of dorky….so I would love to be able to track activities. Yet they are interested to understand what they spend their time on, especially for things they enjoy some of these things I would like to be able to do without having to actually track it” (Amanda, USA) doing, but rarely have time to do. In order for people to have a balanced life on a bigger scale, they have to first Meaning: People feel silly scheduling ‘me time’ but are interested to understand what they spend their time on and reconnect to themselves, and focus on what they need to be content rather than everything that is possible. when. The design challenge is: “I keep a personal to-do list, I prioritise everything, so when I have been neglecting something I move it up the list, I keep it How might we create a flexible and customizable platform that will help people to reconnect to themselves, on my desktop so I can always see it” (Jon, USA) enabling them to prioritize in their lives by keeping track of and reminding them of past experiences that Meaning: People need to have a constant reminder of what it important to do otherwise they will ignore it. they can then use as a reference point to make more informed decisions? “Hobbies are great when they are built into your life, I love it, but when you don’t do it for a while you forget how much you enjoy it until you do it again” (Pernille, Denmark) OTHER QUESTIONS I PROBED DURING THE BRAINSTORMING SESSION: Meaning: People easily forget how important something is and how much they enjoy it when they stop doing it. 1. How can we create a greater awareness of elements of our lives that bring us enjoyment? “Prioritizing is difficult, it would be good to have ground rules, or a rule of thumb to follow” (Francesca, Italy) Meaning: People like to be guided in some way when it comes to making personal decisions. 2. How much time we actually spend on these activities? “I found writing in a diary can be really helpful, as it gave me a very good chance of stopping to have a deeper insight into 3. How might we compare what your day actually looks like with what you would ideally like it to be? my thoughts and feelings” (Laura, Italy) Meaning: Periods of reflection are a positive thing! 4. How can the act of recording these experiences be seamlessly integrated into your lifestyle? Eilidh Dickson, CIID/DKDS Pilot Year 2009
  • 10. further EXPERIENCE PROTOTYPE #1 At this point I decided to do an initial experience prototype to test the basis of my idea. For the experiment I recruited 4 explorations people and on a map of Copenhagen I got got them to plot their weekends activities, after giving them step-by- step instructions to. These were: BRAINSTORMING AND IDEA GENERATION Step 1: Write a list of priorities you like to do on (i) a daily basis (ii) a weekly basis. After I had formulated my design challenge that I felt was the correct combination of being open enough to generate lots Step 2: On different coloured post-its categorize these priorities, how do you divide up your time. of wild idea’s, but not so open that I would have no theme running through them, it was time to start brainstorming. Step 3: On the map of Copenhagen mark where you live and work. I facilitated a brainstorming session to generate ideas surrounding my design challenge. This was a huge success!! A lot of creative ideas were generated that proved to be great inspiration and triggered new thinking. After completing the Step 4: Plot your weekend activities by writing individual activities you did, at what time and with who. Write these activities brainstorm I spent a little time clustering my ideas before going through them. Some the clusters that formed were goal on coloured post-its corresponding to one of the categories you already defined (use the color code you set). orientated tracking, tracking with sensors and using tangible objects to visualize behaviour. Step 5: Place the post-it on the map at the location of where the activity took place Step 6: Give the activity a rating out of 5, of how satisfying it was (writing on the post it as well) 1 being low and 5 being high. Figure 12: Clustering brainstorming ideas INITIAL SEED Out of all the drawings and post-its that were filtered I picked 5 and sketched them out further, thinking of possible s olutions of how they could be implemented into people’s lives. By the end of this short exercise there was already one idea that was stuck in my mind. The idea was based around tracking your happiness at different locations through GPS and inputing who you were with and what you were doing to add a specific context. Figure 13: Ujjval completing the map experiment Eilidh Dickson, CIID/DKDS Pilot Year 2009
  • 11. EXPERIENCE PROTOTYPE #1 LEARNINGS SERVICE BLUEPRINT 1. People are unaware of how much they actually do, or how busy they are, until they actually sit down and think about it. After the scenario was produced, i decided to look at the service on a more generic level, and created an initial service blueprint. This allowed me to focus and establish the key user interactions, the role of the service provider and the touch 2. People have very different approaches about how they categorize their time. points of the service that need to be designed for my experience prototyping and my end communication. I have also come up with a name for the service (“echo”) and started working on the branding at this point, as i felt this was an important 3. Using colour to show different categories, very quickly enables you to see patterns in behaviour, especially related to the factor to make my service appear believable! Throughout this process of mapping out my service i was able to continually home and workplace. develop the idea, seeing where there were holes that needed to be thought out and coming up with new touchpoints that could add to the over all experience. I was very focused on creating tangible touchpoints throughout the 4. Putting priorities into categories allows you to see what areas you spend most time on in your life, and then you can go service, so it wasn’t purely screen based. to a deeper layer of data to find out specific activity etc. 5. The people who you are with often has a huge influence on the satisfaction of the activity you are doing. To learn more about these patterns and behaviours I decided to test the experience prototype on myself as well. But instead of putting a few days on a map, I recorded everything I did each day on a new map. This way I was able to compare each day individually, and see the patterns and routines that occured. SCENARIOS After these initial experience prototypes I could see that there was potential in my idea, especially by the reactions of the people I had tested it on. My next step was to develop the idea further, for this I first created a simple system diagram of the service and then started on a detailed scenario, showing how the system would work, the user experience and the critical touchpoints. During this time I thought of the different stages of the service, how the data would be recorded, any feedback the user would get, how would the user review their data and reflect on it and how the service could be expanded in the future. The result was a very detailed and slightly overwhelming scenario! Figure 15: Paper based service blueprint EXPERIENCE PROTOTYPE #2 When I felt I had my service mapped out fully, I wanted to start doing more experience prototyping, to test different elements of the service. I conducted a quick experience prototype to test of few questions I had about my idea. From my first prototyping session I wanted to learn: 1. How much effort is it to log your daily activities and the goals you want to achieve? Do you gain something from doing so? 2. What is it like to have to quantify your happiness after doing certain tasks, and what is the the most natural way to do it? 3. What does it feel like to receive friendly nudges of encouragement and motivation from the service? Do they work or does it just become irritating receiving them? Figure 14: Detailed scenario Eilidh Dickson, CIID/DKDS Pilot Year 2009
  • 12. During the experiment I asked Sarah to track specific tasks she wanted to achieve by sending an SMS to the service (my EXPERIENCE PROTOTYPE #3 mobile phone) when she had completed it. At this point, she also had to quantify her happiness and satisfaction by using a set of cards I had given her. These asked her to illustrate how she was feeling in a variety of ways i.e with words, colour, During my third experience prototypeI wanted to question what motivates people to stick to a program and how would icons. While all this was going on, the service was also sending her prompts and motivation by SMS’s to encourage her to people react if they are rewarded for it? During this experiment, like the previous one I got Mimi to track certain tasks she complete her goals! wanted to complete, and alert the service (me!) when she had done so through either an SMS or by leaving a physical note on my desk. When Mimi was doing well I would give her rewards in different ways…these included: 1. An email with a reward voucher attached to it that she had to print out and bring to me to then exchange it for a gift. 2. A surprise gift and note left on her desk one morning. 3. simple “well done” messages to her mobile phone. Figure 16: Experience prototyping kit and SMS sent to the Echo “service” during the experience prototype After the experiment was complete I interview Sarah to get her feedback on the experience. EXPERIENCE PROTOTYPE #2 LEARNINGS 1. Receiving messages and reminders worked as a good support line. 2. By recoding what she was doing, it brought things to her focus, she started to realise why she was or wasn’t doing something. 3. She liked that the service was personal, so she felt more commitment towards it and responsibility for her actions, as it was something that was helping her. Figure 17: The activity sheet that Mimi filled in (what she wanted to achieve) 4. It was easiest to quantify how she was feeling with a number or slider, or sometimes using words to describe it. 5. Seeing what you have achieve is very motivating, and remembering how good you felt when you did it is encouraging to do it again. 6. Knowing it was a person on the end of the phone and not an automated message made her feel more motivated and responsible. So how can the service be personal to each user and seem like a buddy or friend? Figure 18: Some of the rewards Mimi recieved Eilidh Dickson, CIID/DKDS Pilot Year 2009
  • 13. the EXPERIENCE PROTOTYPE #3 LEARNINGS 1. The system has to be flexible enough to deal with changes in people’s schedules and spontaneous events that may happen. concept 2. When a gift was a complete surprise, it was better than knowing you were about to receive something in advance. WHO IS IT FOR 3. Big rewards were not expected as part of the service, but it was nice when the little surprises were personal and tailored to the individual as it makes you feel like the service knows you. Anyone who knows that they have an unbalanced life and are unhappy about it. They want to become more aware of their habits and understand their behaviour so they know where to make changes. It is for people that currently live a busy After conducting these prototyping sessions and consolidating these learnings, I made some small changes to some of lifestyle and find it hard to prioritize, often sacrificing the things they really enjoy doing, so they can achieve more in other the feedback mechanisms that would be used in the service. I then started to think about the final communication of the areas of their life. These people are motivated to do well and want to change! service. I created a storyboard for my final scenario, this allowed me to imagine a real person using the echo service as well as see how many props and service touchpoints I needed to design and produce to communicate the idea in my video. From WHAT IS THE IDEA this point on the focus of my work was producing the final interfaces and physical artifacts. Echo is a service that provides a platform for people to self reflect and become more aware of their lifestyle patterns by helping them pinpoint areas of their life that bring them personal enjoyment and supporting them to experience it more often. HOW DOES IT WORK It works by using GPS tracking and direct reporting (data input) through the users mobile phone to build up a map of how they spend their time, with who and how happy they are. The data that is tracked and recorded is then transformed into different visualizations that the person can interact with, reflect on and see opportunities for change in their behaviour. WHAT IS THE VALUE Giving people a tool to reflect, allows them to reconnect to what their day-to-day life looks like and understand what they spend their time on, with who and how happy they are. In turn this allows them to pinpoint areas of their life that bring them personal enjoyment. By giving people the platform to see these trends and patterns in their behaviour and opportunities for change they might normally miss, it can help people moderate their behaviour in a number of positive ways. The service is not designed to control behaviour, but to monitor and display actions in a way that will raise questions with the person. Figure 19: Service touchpoints needed for the video Eilidh Dickson, CIID/DKDS Pilot Year 2009
  • 14.
  • 15. service user stages feedback SIGN UP Before the user can start using the service they need to log onto the echo website and decide which subscription they would like. At this point they will commit to the service and make a payment. Shortly after they will receive a confirmation email to reassure them that their order has been processed. IMPLEMENTATION: SET-UP AND SYNC A few days later the customer will receive the echo start up pack in the post. The pack contains everything needed to get started including a welcome letter, a URL link and serial number for the smart phone application and offline software, a membership card and a set of instructions. The user will input where they live and work on a geographical map of their town or city. They will also make a list of activities they want to achieve on a daily, weekly and occasional basis and then place these in customized categories, for example ‘me time’, work time and play time. The last stage is to create an address book of friends, family and people they spend time with on a regular basis. Once this has been done, they can then sync their phone and computer, so they are ready to start logging their behaviour. At any point the user can go back to their profile and edit their personal settings. USE: RECORDING DATA Through the echo application, the smart phone’s GPS will be activated, seamlessly tracking their location and storing the information. When the user completes one of their priorities, they can capture their activity by using a simple user interface, entering what activity they are doing and who they are with from the database of information they have already created - alternatively they can choose to enter a new activity or person on the move. REFLECTION IN THE MOMENT, AND ON THE GO FEEDBACK When the user has completed the activity they then have the opportunity to reflect in the moment. They can rate their happiness on a scale from happy to sad and can add another level of context by either recording a voice clip or by tagging the location and event. They can also receive gentle feedback nudges and motivational messages to inform them Figure 20: Kate (original user) viewing my concept videos of how might they can change their behaviour in real time. These include friendly prompts about activities they haven’t completed, well done messages, reminders of past happy experiences via MMS when they walk past locations they have At the end of my project I was lucky enough to have time to go back to one of my original users to get feedback on my previously tagged and a monthly personal review of their actions. idea. I let Kate see both my videos I then waited for a response! Originally kate had told me that she “missed time just to do stuff, like making phone calls to friends and going to the cinema” Hearing her feedback after she watched the video was one of the best moments of the project: VIEW DATA AND REFLECTION OVER TIME “the more I watch it the more i want to use it.... I really like the idea of having reminders about non everyday things....and At any point the user can view their interactive data visualizations through the echo software, seeing how they have been knowing when you last spent time with someone. It’s also good that is doesn’t control your life!” spending their time, either on a specific day or on a weekly basis. The data can also be filtered to ‘happiness mode’ so they can pin point when and what they were doing when they are happiest. More specific data on how well they are meeting The fact that she completely understood the concept with no further explanation was fantastic! It was even better that their priorities, when the last did an activity, or spent time with a certain person is also available. This tool for reflection she saw potential in the idea and could see herself using it, especially as the solution was based around one of her intial aims to provide information that is actionable, helping people see patterns in their behavior and therefore able to make problems I established during my user research. more informed decisions. EXPANDING: BUILDING A COMMUNITY AND INTERNATIONAL TRAVEL As the echo service grows there are potential opportunities for people to share their data with friends they trust through APPENDIX an online platform. This could lead to exchange of advice and suggestions based common interests, or even finding similar Please now watch two supporting videos to communicate my idea: interests with friends, that they didn’t know they had. The service could also be expanded so subscribers to the service Concept Video: http://www.vimeo.com/6302822 could receive customised maps based on their personal priorities for travel abroad, helping them to carry out their ‘happy Scenario Video: http://www.youtube.com/watch?v=RGPmqTJoAmc activities’ while in another city or country. Eilidh Dickson, CIID/DKDS Pilot Year 2009