2. Idea summary
Narrative and performance based. Young adults(16-24) touring around America
taking a gap year. Performance will be done on a green screen with 80’s effects in
order to still get an 80’s classic appeal even though it is aimed at younger people.
The music video will be presented along the lines of a vlog in order to get a
younger view, in addition many recent events that have effected America will be
involved, this will be presented with props such as the make America great again
hat etc.
3. Story lines/themes
Themes wise, we would like to address American problems occurring right now that
effect the young people in our target audience so videos of the recent Florida storms,
the homeless epidemic, the latest election and so on.
It will also be a narrative that will imply the joys of being young and freedom that
comes with it.
It will follow a young man traveling through America and experiencing the full culture
of this place and the activities he does that makes him enjoy himself, we hope this will
link to a younger audience as it will be what they want to do, such as take a gap year to
have fun.
In addition we want the video to be viewed for entertainment purposes which will
inspire the audience with fashion and locations.
4. Locations and equipment
Florida- Sunny beaches and young activities.
Miami- Seen as a location for many young adults to enjoy and have fun such as parties.
Stage- The narrative is also performance based so we will also attempt to create a stage, we could
use green screen for this in order to create the perfect set.
Equipment-
High quality camera
Lighting equipment
Selfie stick
Camera crew
Editing crew
5. Target audience
Age- 16-24, this age is for people in the young adult stage of their lives, these people have grown up
with technology and will therefore take a liking to technology. In addition considering the age, we must
look deeply into costumes as people at this age are very concerned with what they wear and will look
into what the characters are wearing.
Male- The target audience will be mostly aimed towards males, the locations involved include Miami, this
is seen as a place with beautiful women and therefore will appeal to males more, this is linked to Laura
Mulvey’s male gaze theory, where males have more interest when women are involved.
Likes- This person will enjoy music and it will be a large part of their life, this would mean often going to
see their favourite bands live. They will enjoy going out with their friends often, mostly going places like
cinema or meals out.
Socio-economic status- If they have not moved to University yet it is likely they will be placed in the B-C2
section, however if they have moved out to university they will be in the E section.
Employment- They will have a part time job which will pay minimum wage most likely or they would have
just got their first full time job.
6. Budget
A portion of the filming will take part in Miami, this will be during my colleagues family
holidays to which he will take videos related to our production, so this will not have
any direct cost to us so I will not be including this on the budget however, the flights
are £500 per person and the hotel for a week is £400 per person.
If this was a industry production it would roughly £3000 as we would need a crew to
go to Miami and record, in addition we would need an editing crew, director and buy
costumes to fit the video.
Our budget cannot be very high as we acknowledge we are A level students and
therefore will not be able to afford a high amount. I found that hiring equipment for a
short time would cost approximately £300 for the equipment needed to create our
production.
7. Information and permissions
We will need to gain permission to use the song in our music video in order to
gain any ground.
The actors involved will have to sign an agreement in order to provide full
confidence that they will provide their services and to show that they have signed
to say we are allowed to record them in our video.
We will be filming in Miami so we will not have to gain permission for this,
however if we decide to film in specific locations such as company buildings we
will have to gain permission for this.
The equipment used will have to be hired so we will have to gain permission to
use the equipment in exchange for money.
