This document outlines the publication plan for a proposed monthly indie music magazine. It will cost £2.49 per issue and be distributed in supermarkets, newsagents, websites, and music shops. It will also be available digitally. Each issue will include reviews of the month's concerts and albums, a free music download, columns by artists, and exclusive interviews. The aim is to compete with magazines like NME, Q and MOJO by solely featuring indie artists. The target audience is 16-20 year olds, so the language and some slang will make it appealing. Regular content will include best/worst gigs, album and concert reviews, album/concert previews, news, and competitions. Feature articles

1. Publication Plan
acoustic
Title –
Positioning Statement –The difference in music
Frequency of publication - Monthly
Price - £2.49
Distribution – Supermarkets, News Agents, websites, subscriptions and music shops. It will also be
available digitally via NewStand on iPhones/iPads.
Rationale –The magazine I am going to create will be original. It is going to be different to other
music magazines although it will consist of a similar format that has been tried and tested with other
music magazines. Each month it will include a free music download, reviews of themonth’s concerts
and albums. There is going to a column by well-known artists. Each month there are feature articles
such as exclusive interviews from well-known or upcoming artists. The aim of this magazine is to
compete in the market against other indie music magazines such as NME, Q and MOJO. This
magazine is going to be a good competitor as it will only feature indie artists, whereas the others
feature a variety.
Style –The language in my magazine is going to be informal, with simple English making it
understandable to most readers. There will be bits of slang, as the target audience is 16 – 20 year
olds, the slang will make the magazine appeal to the targetaudience.
Regular Content 1.
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This Months Best and Worst Gigs
Review Of Latest Albums
Review of Concerts
Album Of The Month
Upcoming Concerts
Free Download of The Month
Upcoming Concerts
News
Fan Mail
A Column By…
Competition
Feature Articles
Glastonbury vs. Leeds
Jake Bugg – “I don’t know why people doubted me”
Following Muse on tour – what really happens
Stone Roses – “Who knew a comeback would be so big”
Beady Eye – What’s next for us
Kings Of Leon – could this be the end?
The Lumineers speak on recording in USA and UK.

2. Foo Fighters speak Tours, Albums and Nightclubs
Kasabian speak of their new album
Lily Allen – “No-one knew what I was really about”
The Beatles – it’s been nearly 45 years..
The Killers – “we can’t keep track of where we are in the world”
Two Door Cinema Club – What happens behind the doors
Coldplay – friction leading to ends…
Noah and The Whale – “This is what we’re doing 5 years on”
5 Seconds Of Summer – “The difference America, UK and Australia is unreal”
The Smiths speak on how they cope on the road
Greenday – “One thing we advise, is don’t go near drugs”
Kaiser Chiefs – “This could definitely be the last thing we do together”
The Who – “Getting asked to do the Olympic ceremony was strange”
Kieran Conneely – “it’s weird, it started from just singing in my garden”
House Style
Coverlines–qwrfgf
Headlines–Franklin Gothic Heavy
Standfirst – Adobe
Gothic STD B14pt.
Features First Paragraph–Franklin Gothic Demi 12pyt
Body Text – Franklin Gothic Demi 11pt
Colour Scheme– Red blue and black.