Genre poster media a2

1. Genre and Form
Signed Poster

2.  It must be eye catching and captivating to the audience
 There must be a focal picture that will draw in the audiences eye
 The title is displayed in a large, eye-catching font
 It clearly defines the film’s genre
 The poster should be designed to attract the largest audience
possible
 There is usually an indication of when the film is being released –
either a date or ‘Coming Soon’, although they are sometimes
less specific, for example they might say ‘In Cinemas This
Summer’
 Information on the Directors and Production Company is often
displayed in a billing block at the bottom of the poster
 There could be reviews or titles of other films that the company
has made
Conventions of a film poster

3. ‘It must be eye catching and
captivating to the audience’
Specific use of yellow has
connotations of positivity and
a successful resolution which
appeals to a wider audience’s sense of narrative.
Blocked white header
Highlighting the positive
Feedback which the film
Has received
Background images catch the
Attention of the audience after
Their focus is taken off of the
Foreground. The shots are from
Various scenes within the
Production and inform the viewer
About the nature of the short
Film.
There is quite a lot going on
in the poster which we
wanted to do to attract a
wider audience to allow the
production to escape the
niche industry which it is in.
The scribed title shows how
the production is personal and
heartfelt

4.  We didn’t quite follow this convention because we wanted
to show the audience the artists featured in our
documentary. We aimed to do this so the artists which we
used got as much recognition as possible for their part
which they played within the short film. This recognition
they wouldn’t usually get as they are unsigned and not
usually exposed to the larger market which BBC focus’ on.
 The focal picture could be anyone because it’s a silhouette
– this is a positive connotation about potential of the
audience becoming producers (Gauntlet's theory –making
and creating ‘creates a cloud of creative links’ 2009)
 We also didn’t use one simple image to attract a wider
audience, for example; a fan of ‘the kooks’ may see the
poster and watch it due to their passion of the band.
However In doing this we are exposing them to the likes of
Jersey Budd.
 We learnt whilst producing this documentary that , the way
you grow in the industry is supporting other acts. Other
peoples fans will watch you and then naturally after the gig
they will use web 2.0 and social media to look into your
music further.
‘There must be a focal picture that
will draw in the audiences eye’

5.  We decided to use a font that was neat. Rather than it over powering the
poster, we wanted the name itself to connote directly what the
documentary is about. We use the font style to help enhance the text and
was more of a play on the word. The text is larger enough to stand out, yet
well enough placed to focus more on the meaning and not over power the
images.
 We believed that due to the font being different it would act as eye catching
on its own.
 The font could be a little bolder if it was to be redone to stand out more
upon the yellow silhouette, but we still believe the font is perfect.
 This font connotes the personal and heartfelt nature of unsigned artists
‘The title is displayed in a large, eye-
catching font’

6.  We followed this convention using a conventional film poster font, ‘SF FILM FONT’. We
followed this convention as we feel it helps to inform the audience of as much information on
the production stages of the film, also crediting all the work that goes into the product; e.g:
Jersey Budd. This also makes our poster look more professional and realistic and establishes
the documentary genre, the was key as professionalism is something that was key
throughout the production stage of all 3 products, we wanted to create synergetic products.
 Positioning the text at the bottom of the poster is conventional, but also effective. I believe
this is true as it does not become the focal point of your poster, but if the audience desires to
read it, they know it is there.
 By using a white font, with a black outline, I feel has helped to make our font striking and
appeal important. This is good as it is still noticeable, but kept other elements, such as our
picture the prominent part of our poster.
Information on the Directors and Production Company is often
displayed in a billing block at the bottom of the poster

7. There could be reviews or titles of other films
that the company has made
 We used film reviews at the top of the page, for us placement was key. We wanted these
reviews to just enhance the perception that the audience had of the magazine.
 We used ruffled paper effect on the header. We wanted this is show that you don’t need a
contract to make it within the industry – it references ‘screw the industry’ – which Jaws spoke
about within their interview
 We used reviews from appropriate sources such as indie music online to make it clear what
genre our production is.
 This all worked reasonably effective, perhaps we could of included some ratings in terms of
stars to fit convention.

8.  Web 2.0 is unbelievably significant within the media industry in terms of
promoting and advertising. We also learnt how significant it is within the music
industry for contacting venues and labels but also for spreading music via social
media.
 Below the line marketing is specifically useful for independent companies and
productions as it allows free digital marketing.
 These two particular forms of social media are so significant that they are
featured in nearly every poster we found within our form research.
 On these two sites, the links would take you to our products campaign with both
information about SIGNED but also up to date news regarding the acts we used.
 As a brand ‘Signed’, could be significant within a real media world due to it
questioning ideologies within the industry, they also enhance synergy between
products due to the discussion of web 2.0 in our production.
 Industries are currently adapting to audience power and therefore adapting
around the digital native and audience culture.
Importance of WEB 2.0