media

2. When using a film teaser trailer to advertise your film you are
limiting it to the potential exposure of the internet through social
media and YouTube. However, If I were to use methods like a poster
as well they can be posted almost anywhere. As a result film
posters need to be simplistic, whilst also creating an interesting vibe
that’ll make people want to find out more (internet and teaser
trailers).

3. MAIN IMAGE
Possibly the most vital part of any posters success in
drawing audiences attention to the film is the main image.
This is the first thing that anyone walking past will notice
and so it must be eye catching and make an impression on
the viewer. The image is often a still taken from the film
itself, a photograph of the key actors in the film or
something iconic to represent the films genre. The image
can also be a manipulation, or combination of what takes
place in the film to leave the viewer guessing the plot
enveloping them in the world before they’ve even seen the
film. Film distributors are also opting more and more to go
with images from photoshoots that are edited to show a
message.

4. TITLE
A film title on a poster is an essential part of drawing in
the audience and making them remember the films name.
Without a film title people wouldn’t know how to find out
more about the film through things like trailers. By having the
name of the film poster it means people can generate talk
about the film before its even released. The title needs to be
easily readable from a distance and it needs to have an
interesting and eye catching font to match the genre.

5. DIRECTORS, PRODUCERS AND ACTORS
In almost every film poster that has been made in the 21st century the directors name is
included, especially if the director is well known for famous. This is done to 1) advertise
the director and give them credit for their work, 2) encourage fans of said director to
come and view their work.
Actors names are also very apparent on film posters, but it’s only really the main
characters or big actors names that appear. They are placed at the bottom of the
poster next to the directors. If the cast is small then all of their names will be
displayed.
Producers are in the same boat as directors and are put on the film poster to attract their
fans and to give them credit for their work. Actors attract the avid cinema/film fan but
directors and producers attract film viewers that take it more seriously and are their
for the visuals, storyline and character development.

6. RECOMMENDATIONS AND RATINGS
Almost every film is screened to a whole host of critics, magazines and seemingly important
people before it is released to the public, this is done so the film can gain ratings and
reviews that they can include on advertisements and just get general feedback on the
film.
The studios will use the reviews and star ratings on posters to attract the attention of
potential viewers. They will be drawn in by seeing a large amount of stars and positive
quotes by respected film reviewers and magazine article writers.

7. TAG LINES
Often a film poster will include a tag line to entice the viewer into researching more about the
film and to get them thinking about how it could relate to the storyline of the film. Tag
lines also make the user think of the film when the word, or phrase is used in daily life. It
can get into the audiences head subconsciously.

8. RELEASE DATE
Whilst the interesting main image and catchy tag line do the work of enticing the audience into
wanting to go and see the film, the release date lets the audience know when to look out
for it in cinemas and when to make a booking for the film. It does the some of the
research for the audience so they don’t have to. Most posters display the month and date,
however some just put 'coming soon' if it's not been confirmed yet.