The document discusses social media strategies for non-profits. It recommends that organizations first define their goals and available resources. It then provides guidance on using key social media platforms like Twitter, Facebook, LinkedIn and Pinterest to engage audiences. Specific tips are provided, such as using hashtags and images on Twitter but avoiding spam. Consistency, original content and calls to action are emphasized as most effective overall. The document concludes with a Q&A section.

1. Social Media For Non-Profits
What Works, & What Doesn’t?
CANADIAN CANCER
SURVIVOR NETWORK@survivornetca

2. Overview
● What are your goals & available resources?
● Twitter strategies
● Facebook strategies
● Mobile apps
● Other important networks
● Useful tools
● What Works & What Doesn’t
● Q&A
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3. Where do you stand?
What are your goals, available
resources, & target audience?
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4. What are your goals?
● Who are you trying to engage? Why?
● Generating awareness for a specific cause/event
● Reaching as many people as possible
● Contacting politicians/decision makers
● Defining social media goals is very important to
keep you on track!
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5. What tools are at your disposal?
● Dedicated communications or
social media employee
● Social media/analytics budget
● Original content
● Existing social media accounts
● Experience with social media
● Webinars and workshops on
social media
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6. How to engage your audience?
● News articles
● Graphics
● Links
● Videos, photos
● Original content
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7. Important Social Networks
& why you should use them!
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8. Twitter
What Works?
● #Hashtags
● Lists
● Graphics/Images
● Links
● Moderation
● Anatomy of a tweet
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Date Time
Simple graphic
Link
Hashtags

9. Twitter
What Doesn’t?
● Inconsistent posting
● Spamming (Tweets/Retweets)
● Too many hashtags
● Reposting your content
● No call to action
● Mixed/muddled messaging
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10. Tweetdeck
● Support for multiple twitter accounts
● Customized timelines
● Real-time updating
● Night/day mode
● Filters for certain terms/phrases
● Lists are easily accessible
● Tweet scheduling
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11. Facebook
What Works?
● Largest user base by far
● Pay to reach a wider audience -
can be very useful if you have $$
● Manage your organization
through your personal account
● Twitter link
● Network that is the most
‘personal’
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12. Facebook
What Doesn’t?
● Spamming
● Don’t only use Facebook - not all
your ‘likes’ see your content
● Inconsistent posting
● Reposting/no original content
● Bad formatting
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13. Mobile Apps
● Great for engaging followers, creating ‘buzz’
● Instagram
o Post directly to other networks
o Use the same username as Twitter if possible
● Vine
o Very popular with younger generation
o Same username as Twitter
o Quick updates on events
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14. Other Useful Networks
& why you should use them!
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15. Linkedin
● ‘Professional’ version of
Facebook
● Company and personal
profiles
● Professional environment
● Job postings & resumes
● Very large network, growing
consistently
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16. Pinterest
● Great for specific audiences
● Has ‘boards’ for any topic
● Directs traffic to the source of the
image
● Another fast growing network
● Predominantly female user base
● If you have original content, use this!
● Great for infographics --->
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17. My 3 C’s of Social Media
● Consistency
● Conscientiousness
● Currency
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18. Useful Tools
● Pu.ush for screen captures
● Dropbox for file syncing
● Evernote or Google Drive for
notes and presentations
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19. Google Alerts
● We use these every day at CCSN
● News & events
● Tailored to very specific or very
general content
● Saves time
● Learns what you like/don’t like
● Updates once a day, once a week
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20. What Works?
● Clear, concise messaging
● Well-made
graphics/images
● Consistent presence
● Links/call to action
● Easy to get involved
● Story-based messaging

21. What Doesn’t?
● Spamming
● Inconsistency
● No call to action
● Responding to hate/trolls
● Text-only
● “If it doesn’t take effort, it
probably isn’t worth
posting.”

22. Overall message:
● 3 C’s - be consistent, conscientious, & current.
● Use every tool available to your advantage.
● Moderation is key.
● If it doesn’t take effort to post, it isn’t worth posting.
CANADIAN CANCER
SURVIVOR NETWORK@survivornetca

23. Questions?
Contact Me
Email: mhandy@survivornet.ca
CCSN Contact Information
Canadian Cancer Survivor Network
1750 Courtwood Crescent, Suite 210
Ottawa, ON K2C 2B5
Phone: 613-898-1871
Email: info@survivornet.ca
Website: www.survivornet.ca
Blog: www.jackiemanthornescancerblog.blogspot.com
@survivornetca CANADIAN CANCER
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24. Reminder:
This webinar will be available to watch on our
website tomorrow. Share with those who could
not attend!
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