Digital Marketing & Implementing a Lean Startup

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Digital Marketing & Implementing a Lean Startup - Given at Sunshine Bronx incubator, April 27, 2013.

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  • Campfire photo
  • Lego Mob Photo
  • Grimacing guy in crowd
  • Guy head in sand
  • Story time
  • Lab experiment
  • Metcalfe's law states that the value of a [telecommunications network] is proportional to the square of the number of connected users of the system (n2). Metcalfe has proposed the value of a [social network] is proportional to the logarithm of the number of connected nodes.
  • stars
  • stars
  • Introduction of Graph Search Will cause a shift to keyword searching of Facebook Twitter is already rules by keywords, or what we know as #hashtags
  • Spice merchant
  • Spice merchant
  • HAL
  • One Man Band
  • Assembly Line - Vintage
  • Digital Marketing & Implementing a Lean Startup

    1. 1. Digital Marketing andImplementing a LeanStartupBy Kevin ShockeyMis Tribus, prPIG
    2. 2. Agenda● Transmedia Storytelling for Startups– Immersive Story Experiment 1● SEO & ∞– Immersive Story Experiment 2● Implementing a Lean Startup– Immersive Story Experiment 3● Q/A and Networking
    3. 3. 1. TransmediaStorytellingfor Startups● Why startups, or any brand owner, should careabout Transmedia– What is it?– Whats in it for me?– Is it just social media?– How do I use it?
    4. 4. 1.1 What is Transmedia?● The Matrix Franchise– Film– Animation– Documentary– Game– Advertisements● Each piece hassome of the story
    5. 5. 1.2 Storytelling● Telling a consistent story across multiplemediums– Campfire– Religion● Church● Synagogue● Mosque
    6. 6. 1.3 Culture Convergence● The Mob Rules!● UGC
    7. 7. 1.4 Whats In It For Me?● Brand– You– Your company– Your products● Tell the same story!● Use your Social Graph:– WWW– Social Media
    8. 8. 1.5 Common Response● Too much!● Complicated!● Constantlychanging!● Its a Priority!● What To Do?– N simple tasks– Maximize yourefforts
    9. 9. 1.6 Benefits ofTransmedia● Become a better storyteller● Tell:– Consistent story– Across social graph– Across multiplemediums● Tell better stories, youllget a bigger audience
    10. 10. 1.7 ImmersiveStorytelling● Each Session Unique● Set the Stage– Context– Prompt– Performance● Interviews
    11. 11. 1.8 ContextVideo: There is no spoon!
    12. 12. 1.9 Story● Theme: Monitoring and Surveillance● Prompt:● Role:Victim ofunwarrantedtracking!
    13. 13. 2.0 SEO & ∞● SEO– How it works– Making it work– How it impactssocial media● Infinity
    14. 14. 2.1 SEO● Being Found
    15. 15. 2.1 SEO● Being Found● Supermarket● Make SEO work:– Think in 1s & 0s– Web Spiders
    16. 16. 2.2 SMO● Keyword Data Mining– Facebook GraphSearch– Twitter is alreadyruled by #hashtags– Google Plus alreadyhas keyword links
    17. 17. 2.3 ∞● CombinatorialExplosion● Large number– Exceeds ourUnderstanding– Approaches ∞
    18. 18. 2.4 What Is ∞ Abundance● ∞ Probability– Raindropsin a raincloud?
    19. 19. 2.4 What Is ∞ Abundance● ∞ Probability– Raindropsin a raincloud?● Use Data– Mitigate risk● PatternRecognition
    20. 20. 2.5 Predictive BehaviorModification● Just for Youfrom YouTube● Facebook Ads● Propaganda
    21. 21. 2.6 Artificial Intelligence● Neural Networks● Expert Systems● Robots● Agents
    22. 22. 2.7 Max Strategy
    23. 23. 2.8 ContextVideo: Advertising of the future!
    24. 24. 2.9 Story● Theme: Manipulation● Prompt:● Role:Victim of mediaManipulation
    25. 25. 3.0 Lean Startups● Test-driven● Iterations● Analytics● How to implementa lean startup?
    26. 26. 3.1 Infinite Probability● Limited ability to predict● Is there an audience?
    27. 27. 3.2 Iterations● Build– Ship theProduct● Measure– Data● Learn– Ideas
    28. 28. 3.3 Build● MVP● Community– SocialGraph– Feedback
    29. 29. 3.4 Community (prPIG)● Build and engage an online community
    30. 30. 3.5 Measure (Test)
    31. 31. 3.6 Learn (Pivot)
    32. 32. 3.7 Find YOUR audience
    33. 33. 3.8 Deliver - ABS
    34. 34. 3.9 ContextVideo: You will be assimilated!
    35. 35. 3.10 Story● Theme: The robots are coming...● Prompt:● Role:You are amember ofa rebelresistance
    36. 36. 3.10 Story● Theme: The robots are coming...● Prompt:● Role:You are amember ofa rebelresistance
    37. 37. Thank You!● Join my social graph:– @shockeyk, @mistribus, @pr_pig– Facebook.com/kevin.shockey– Flickr.com/people/shockeyk/– Pr.linkedin.com/in/shockey/– Plus.google.com/u/0/115964005206453961870– kevin@mistribus.com
    38. 38. Wishing You GreatSuccess:

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