Is your brand struggling with engagement? Making posts that seem to go nowhere? Does the word "Snapchat" keep you up at night? Join us as we teach you the basics of social media marketing, along with tips and tricks to ensure you're making the most out of your social media channels. We'll cover four major platforms (Facebook, Instagram, Twitter and Snapchat) and best practices for leveraging each for your brand or business, including visual formatting, post length, timing, frequency, tagging and more. Perfect for beginners and those looking for key insights, we'll make sure you walk out of this session with the confidence to make your brand stand out from the pack.

2. Picking Your Platform:
Social Media 101
Allison Staub
Digital Media Manager
Bond Moroch

3. • Key Insights
• Facebook
• Instagram
• Instagram Stories/Snapchat
• Twitter
• Scheduling & Planning
• Resources
Overview

4. Social Media traffic, from all
networks, is overwhelmingly
consumed on mobile
devices. Making sure your
posts are engaging even
when sized down is
extremely important to your
success on social.
The Importance of Mobile

5. Your content, whenever
possible, should always include a
visual component. Studies have
shown that posts with videos
and/or images perform 87-150%
better on average.
Use little to no text in your
images for greater reach.
The Importance of Visual Assets

6. Timing your social post can
help you reach more people!
Each social network has a
peak time for use - although
these can vary depending on
the season and/or holidays.
Unless your post is time-
sensitive (i.e. an event),
follow these guidelines for
timing your posts.
The Importance of Timing

7. Facebook has the farthest
reach and most market
penetration amongst all
demographics.
This makes Facebook ideal if
you want to get your message
out to a broader audience or
build a community around
your brand.
Facebook

8. • Facebook is the ideal platform
for sharing information and
links with your audience.
• Visual content is key to gaining
traction on Facebook - posts
with images perform 85%
better on average than non-
visual content.
• Utilize Facebook’s native Link
Preview feature for more
engagement with your posts.
Facebook

9. Facebook
✅ ❌

10. Instagram is an online mobile
photo-sharing, video-sharing,
and social networking service
that enables its users to share
pictures and videos either
publicly or privately on the app.
Instagram is most popular with
millennials and younger
audiences.
Instagram is the perfect
platform for highly visual
brands like cosmetics, décor
and fashion.
Instagram

11. • Instagram is not built for sharing links,
rather - it is mainly used for sharing
engaging images and short videos
under 60 seconds.
• However, links can be shared in the
“Bio” section of your profile. If you
need to share a relevant link with your
audience, make sure to add “Link in our
bio” to your caption.
• This feature is currently being
rolled out, mostly with stories and
retail.
• Simple, square images (1080 x 1080
pixels) perform best.
Instagram

12. Instagram

13. • Similar to Snapchat, Instagram
Stories is a new feature that
lets you share moments with
your followers.
• We recommend using these
platforms as a way to share
extemporaneous moments and
promotions.
• Using Instagram
Stories/Snapchat allows you to
highlight personality, engage
staff and promote events.
Snapchat/Instagram Stories

14. Instagram Stories/Snapchat Marketing

15. Twitter is an online social networking
service that enables users to send
and read short 280-character
messages called “tweets".
Users on Twitter are highly engaged
and active, but make up only
approximately 20% of Internet users.
The largest demographic group on
Twitter is ages 18-49.
Twitter is best suited to topical,
conversational and humorous
content.
Twitter

16. • Twitter is a great platform for
quick updates (such as operating
hours or menu changes).
• Maintaining an active presence
on Twitter is helpful for your
business and can help you tackle
customer service issues quickly.
• Monitor your mentions
frequently to quickly engage
with your audience. You never
know when someone may tweet
a great photo or compliment!
Twitter

17. Twitter
❌✅

18. • Scheduling your content makes it easier to maintain frequency on
social media. Be sure to include placeholders for “live” posting and
responses.
• It is recommended to have an overall monthly calendar, and a
weekly calendar for planning purposes.
Scheduling & Planning

19. • The Recipe for Perfect Social Media Posts [Infographic] -
Hubspot
• Canva - free social media image designer
• Facebook URL Debugger - used to help Link Previews render
properly on Facebook.
• Tagboard - a hashtag research tool.
• Pew Research Fund Study on Social Media Demographics
Resources

20. • NameChk - tool for checking on username and domain name
availability on multiple social sites/domains at once.
• All-Hashtag - another hashtag research tool. Enter tags like
#photography or #art to find other relevant tags for your
Instagram posts.
• Squarespace - our preferred website template/hosting service.
• MailChimp
Resources

21. Thank You