Make this year the year you shine on Twitter! This deck was presented at the Women in Digital Lausanne meetup and is created for marketers, solopreneurs, business owners (and anyone else) who wants the skinny on what's important to know when getting started on Twitter. Thanks to everyone who attended the meetup. You rock!

1. Tweeting
Smarter
in 2016
#WIDS Tweet n Cheer
Holiday Meetup
Lausanne
12.16.2015

2. A Quick Intro

3. Hi, I’m Kelly...
● I’m a native Californian
● I help brands with social media and community building
strategies
● I’m passionate about connecting the digital dots that
bring companies and people closer together
● I like to Tweet (@kdhungerford)

4. What’s on for today?
We’re getting your Twitter game going for 2016!
● Personal branding
● Monitoring to connect
● Connecting to engage
● Engaging with purpose
● Rinse and repeat
Goal: Walk away with Twitter ‘ah ha’ and ‘oh yeah’ and the 4 Twitter
essentials you need to know.
A great follow up post to dive deeper -> 5 Strategies To Make Your
Small Business Shine on Twitter

5. Twitter

6. What’s it all about?
real-time database
what’s happening now
500,000,000 Tweets daily
302,000,000 active users daily
connecting with strangers !
Credit: Brian Talbot
Stats: hubspot

7. Image

8. - Will Rogers
“You never get a second chance at
making a first impression.”

9. Your profile says it all
Check out more Twitter Tactics here!

10. Don’t be an egghead
Didi is probably a really nice person but Didi will have better success without an egg head and some
authentic engagement.

11. Twitter basics
A few things to remember
● @username sends a public tweet to this
person. Anyone following you and that
person will see the tweet in their timeline
● .@username broadcasts a tweet to your
followers. Great for shoutouts and kudos
● #tags - use them, but just one a tweet to
give context and expand reach
● RT posts you like, add context when
possible
● When you receive a mention SAY THANK
YOU!
● Sharing is CARING, so share on topic
● Steer clear from negativity, politics or
anything that can put a negative spin on
you & your brand unless that is your biz!

12. Hands-0n
Everyone!
1. Check your avatar. Not a great picture? Make
a note to change it.
2. What are the three things you would like
people to know about you or your company?
Write those down and update your profile
now, or later to reflect them.
3. What type of image will best represent your
character, passion or brand? Go to www.
canva.com to get started now!

13. Monitor

14. - unknown
“Every good conversation starts with
good listening.”

15. Twitter Search
Step 1. Search
● https://twitter.com/search-advanced
● keyword
● location
● distance
Tools:
Free: Twitter, TweetDeck
Tip! Marketing near:"Switzerland" within:15mi

16. List(en)
Create a list or monitor
by keyword or hashtag:
● Industry
● City
● Influencers
● Competition
● Media outlets
● #tags

17. Hands-0n
Everyone!
1. Perform a hashtag or keyword search. Start
with words that represent your interests.
2. Create a list? Private vs public? Think about
how you’re using your list
3. Add the list to your S.M management service.
Go start a list and add it to Tweetdeck now!
www.tweetdeck.com

18. Connect

19. “The number one value in social media
is sharing”
- Unknown, and it’s true!

20. Become a knowledge beacon
Curate!
● Brand yourself
● Show expertise, passion, interests
● Attract the right (targeted) people
Tools:
Free: Feedly, Paper.li, Buffer

21. True story!
Read all about JD’s
success here!

22. Hands-0n
After hours homework:
1. Check out Feedly, Paper.li or another
aggregation platform. Aggregation saves time
and surfaces the gems for sharing
2. Create a Buffer account. You can queue up to
10 posts for free, after that it’s 9$ a month.
3. Queue content automatically from Paper.li or
Feedly to your Buffer. Consistency is
important in attracting an audience.

23. Engage

24. “There is no more B2B or B2C. It’s all
Human to Human. #H2H”
- @bryankramer

25. The hard truth
The bad news
● Adults have 3-8 second attention spans.
Use images
● The lifespan of a tweet is about 5 minutes
● 1% of your followers see your Tweets
The good news!
● 90% of people will respond to
@mention. Use that as an opportunity
to say ‘Hi’.
● Visuals drive 180% more engagement
than posts without
● Visual content is processed 60,000x
faster than non visual content
● Being human wins hearts!

26. Be human, not robotic
Take 30 minutes a day over the next 30 days
● Share one inspiring visual or quote 2x
week (tweetchat, lists…)
● Share images w/posts on 50% of posts
● Add a @mention to each post (either
author or source)
● RT the posts of people you want to notice
you
● Show emotion, show you are real
● Create from the heart (it only takes a few
minutes with canva.com!)

27. Join a Tweetchat
Take 1 hour a week to participate in 1 Twitter
chat that reflects your interests.
● Build relationships with the community
● Showcase your knowledge and expertise
● Put yourself on potential hiring/recruiting
radar
http://www.razorsocial.com/guide-to-twitter-
chats/

28. Be visual
● Created a quote
from a Tweetchat
● Attracted attention
● Followed up and
said thank you
● Continued engaging
● Numbers aren’t
everything, but 24
rts + faves! Peeps
loved sharing it!

29. Analyze

30. Tweet. Rinse. Repeat
● https://analytics.twitter.
com/user/kdhungerford/home
● (Take out my user name, put
yours!)
● Monitor what’s working
● Track who is interacting
● Connect personally
● Repeat what works
● Rinse away what doesn’t!
Use Buffer?
They also have
helpful
analytics!

31. Wishing #WIDS Lausanne a
Tweet-tastic 2016!

32. Thank you!
You can find me @kdhungerford on Twitter
and on LinkedIn.
I look forward to keeping in touch!