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Social Media For Non-Profits
What Works, & What Doesn’t?
CANADIAN CANCER
SURVIVOR NETWORK@survivornetca
Overview
● What are your goals & available resources?
● Twitter strategies
● Facebook strategies
● Mobile apps
● Other important networks
● Useful tools
● What Works & What Doesn’t
● Q&A
@survivornetca CANADIAN CANCER
SURVIVOR NETWORK
Where do you stand?
What are your goals, available
resources, & target audience?
@survivornetca CANADIAN CANCER
SURVIVOR NETWORK
What are your goals?
● Who are you trying to engage? Why?
● Generating awareness for a specific cause/event
● Reaching as many people as possible
● Contacting politicians/decision makers
● Defining social media goals is very important to
keep you on track!
@survivornetca CANADIAN CANCER
SURVIVOR NETWORK
What tools are at your disposal?
● Dedicated communications or
social media employee
● Social media/analytics budget
● Original content
● Existing social media accounts
● Experience with social media
● Webinars and workshops on
social media
@survivornetca CANADIAN CANCER
SURVIVOR NETWORK
How to engage your audience?
● News articles
● Graphics
● Links
● Videos, photos
● Original content
@survivornetca CANADIAN CANCER
SURVIVOR NETWORK
Important Social Networks
& why you should use them!
@survivornetca CANADIAN CANCER
SURVIVOR NETWORK
Twitter
What Works?
● #Hashtags
● Lists
● Graphics/Images
● Links
● Moderation
● Anatomy of a tweet
@survivornetca CANADIAN CANCER
SURVIVOR NETWORK
Date Time
Simple graphic
Link
Hashtags
Twitter
What Doesn’t?
● Inconsistent posting
● Spamming (Tweets/Retweets)
● Too many hashtags
● Reposting your content
● No call to action
● Mixed/muddled messaging
@survivornetca CANADIAN CANCER
SURVIVOR NETWORK
Tweetdeck
● Support for multiple twitter accounts
● Customized timelines
● Real-time updating
● Night/day mode
● Filters for certain terms/phrases
● Lists are easily accessible
● Tweet scheduling
@survivornetca CANADIAN CANCER
SURVIVOR NETWORK
Facebook
What Works?
● Largest user base by far
● Pay to reach a wider audience -
can be very useful if you have $$
● Manage your organization
through your personal account
● Twitter link
● Network that is the most
‘personal’
@survivornetca CANADIAN CANCER
SURVIVOR NETWORK
Facebook
What Doesn’t?
● Spamming
● Don’t only use Facebook - not all
your ‘likes’ see your content
● Inconsistent posting
● Reposting/no original content
● Bad formatting
@survivornetca CANADIAN CANCER
SURVIVOR NETWORK
Mobile Apps
● Great for engaging followers, creating ‘buzz’
● Instagram
o Post directly to other networks
o Use the same username as Twitter if possible
● Vine
o Very popular with younger generation
o Same username as Twitter
o Quick updates on events
@survivornetca CANADIAN CANCER
SURVIVOR NETWORK
Other Useful Networks
& why you should use them!
@survivornetca CANADIAN CANCER
SURVIVOR NETWORK
Linkedin
● ‘Professional’ version of
Facebook
● Company and personal
profiles
● Professional environment
● Job postings & resumes
● Very large network, growing
consistently
@survivornetca CANADIAN CANCER
SURVIVOR NETWORK
Pinterest
● Great for specific audiences
● Has ‘boards’ for any topic
● Directs traffic to the source of the
image
● Another fast growing network
● Predominantly female user base
● If you have original content, use this!
● Great for infographics --->
@survivornetca CANADIAN CANCER
SURVIVOR NETWORK
My 3 C’s of Social Media
● Consistency
● Conscientiousness
● Currency
@survivornetca CANADIAN CANCER
SURVIVOR NETWORK
Useful Tools
● Pu.ush for screen captures
● Dropbox for file syncing
● Evernote or Google Drive for
notes and presentations
@survivornetca CANADIAN CANCER
SURVIVOR NETWORK
Google Alerts
● We use these every day at CCSN
● News & events
● Tailored to very specific or very
general content
● Saves time
● Learns what you like/don’t like
● Updates once a day, once a week
@survivornetca CANADIAN CANCER
SURVIVOR NETWORK
What Works?
● Clear, concise messaging
● Well-made
graphics/images
● Consistent presence
● Links/call to action
● Easy to get involved
● Story-based messaging
What Doesn’t?
● Spamming
● Inconsistency
● No call to action
● Responding to hate/trolls
● Text-only
● “If it doesn’t take effort, it
probably isn’t worth
posting.”
Overall message:
● 3 C’s - be consistent, conscientious, & current.
● Use every tool available to your advantage.
● Moderation is key.
● If it doesn’t take effort to post, it isn’t worth posting.
CANADIAN CANCER
SURVIVOR NETWORK@survivornetca
Questions?
Contact Me
Email: mhandy@survivornet.ca
CCSN Contact Information
Canadian Cancer Survivor Network
1750 Courtwood Crescent, Suite 210
Ottawa, ON K2C 2B5
Phone: 613-898-1871
Email: info@survivornet.ca
Website: www.survivornet.ca
Blog: www.jackiemanthornescancerblog.blogspot.com
@survivornetca CANADIAN CANCER
SURVIVOR NETWORK
Reminder:
This webinar will be available to watch on our
website tomorrow. Share with those who could
not attend!
@survivornetca CANADIAN CANCER
SURVIVOR NETWORK

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Social Media Strategies For Non-Profits

  • 1. Social Media For Non-Profits What Works, & What Doesn’t? CANADIAN CANCER SURVIVOR NETWORK@survivornetca
  • 2. Overview ● What are your goals & available resources? ● Twitter strategies ● Facebook strategies ● Mobile apps ● Other important networks ● Useful tools ● What Works & What Doesn’t ● Q&A @survivornetca CANADIAN CANCER SURVIVOR NETWORK
  • 3. Where do you stand? What are your goals, available resources, & target audience? @survivornetca CANADIAN CANCER SURVIVOR NETWORK
  • 4. What are your goals? ● Who are you trying to engage? Why? ● Generating awareness for a specific cause/event ● Reaching as many people as possible ● Contacting politicians/decision makers ● Defining social media goals is very important to keep you on track! @survivornetca CANADIAN CANCER SURVIVOR NETWORK
  • 5. What tools are at your disposal? ● Dedicated communications or social media employee ● Social media/analytics budget ● Original content ● Existing social media accounts ● Experience with social media ● Webinars and workshops on social media @survivornetca CANADIAN CANCER SURVIVOR NETWORK
  • 6. How to engage your audience? ● News articles ● Graphics ● Links ● Videos, photos ● Original content @survivornetca CANADIAN CANCER SURVIVOR NETWORK
  • 7. Important Social Networks & why you should use them! @survivornetca CANADIAN CANCER SURVIVOR NETWORK
  • 8. Twitter What Works? ● #Hashtags ● Lists ● Graphics/Images ● Links ● Moderation ● Anatomy of a tweet @survivornetca CANADIAN CANCER SURVIVOR NETWORK Date Time Simple graphic Link Hashtags
  • 9. Twitter What Doesn’t? ● Inconsistent posting ● Spamming (Tweets/Retweets) ● Too many hashtags ● Reposting your content ● No call to action ● Mixed/muddled messaging @survivornetca CANADIAN CANCER SURVIVOR NETWORK
  • 10. Tweetdeck ● Support for multiple twitter accounts ● Customized timelines ● Real-time updating ● Night/day mode ● Filters for certain terms/phrases ● Lists are easily accessible ● Tweet scheduling @survivornetca CANADIAN CANCER SURVIVOR NETWORK
  • 11. Facebook What Works? ● Largest user base by far ● Pay to reach a wider audience - can be very useful if you have $$ ● Manage your organization through your personal account ● Twitter link ● Network that is the most ‘personal’ @survivornetca CANADIAN CANCER SURVIVOR NETWORK
  • 12. Facebook What Doesn’t? ● Spamming ● Don’t only use Facebook - not all your ‘likes’ see your content ● Inconsistent posting ● Reposting/no original content ● Bad formatting @survivornetca CANADIAN CANCER SURVIVOR NETWORK
  • 13. Mobile Apps ● Great for engaging followers, creating ‘buzz’ ● Instagram o Post directly to other networks o Use the same username as Twitter if possible ● Vine o Very popular with younger generation o Same username as Twitter o Quick updates on events @survivornetca CANADIAN CANCER SURVIVOR NETWORK
  • 14. Other Useful Networks & why you should use them! @survivornetca CANADIAN CANCER SURVIVOR NETWORK
  • 15. Linkedin ● ‘Professional’ version of Facebook ● Company and personal profiles ● Professional environment ● Job postings & resumes ● Very large network, growing consistently @survivornetca CANADIAN CANCER SURVIVOR NETWORK
  • 16. Pinterest ● Great for specific audiences ● Has ‘boards’ for any topic ● Directs traffic to the source of the image ● Another fast growing network ● Predominantly female user base ● If you have original content, use this! ● Great for infographics ---> @survivornetca CANADIAN CANCER SURVIVOR NETWORK
  • 17. My 3 C’s of Social Media ● Consistency ● Conscientiousness ● Currency @survivornetca CANADIAN CANCER SURVIVOR NETWORK
  • 18. Useful Tools ● Pu.ush for screen captures ● Dropbox for file syncing ● Evernote or Google Drive for notes and presentations @survivornetca CANADIAN CANCER SURVIVOR NETWORK
  • 19. Google Alerts ● We use these every day at CCSN ● News & events ● Tailored to very specific or very general content ● Saves time ● Learns what you like/don’t like ● Updates once a day, once a week @survivornetca CANADIAN CANCER SURVIVOR NETWORK
  • 20. What Works? ● Clear, concise messaging ● Well-made graphics/images ● Consistent presence ● Links/call to action ● Easy to get involved ● Story-based messaging
  • 21. What Doesn’t? ● Spamming ● Inconsistency ● No call to action ● Responding to hate/trolls ● Text-only ● “If it doesn’t take effort, it probably isn’t worth posting.”
  • 22. Overall message: ● 3 C’s - be consistent, conscientious, & current. ● Use every tool available to your advantage. ● Moderation is key. ● If it doesn’t take effort to post, it isn’t worth posting. CANADIAN CANCER SURVIVOR NETWORK@survivornetca
  • 23. Questions? Contact Me Email: mhandy@survivornet.ca CCSN Contact Information Canadian Cancer Survivor Network 1750 Courtwood Crescent, Suite 210 Ottawa, ON K2C 2B5 Phone: 613-898-1871 Email: info@survivornet.ca Website: www.survivornet.ca Blog: www.jackiemanthornescancerblog.blogspot.com @survivornetca CANADIAN CANCER SURVIVOR NETWORK
  • 24. Reminder: This webinar will be available to watch on our website tomorrow. Share with those who could not attend! @survivornetca CANADIAN CANCER SURVIVOR NETWORK