Freelance Musician Introduction to Marketing & Branding


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Musicians introduction to marketing & branding. Class activity, branding, strap line, logo, advertising.

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Freelance Musician Introduction to Marketing & Branding

  1. 1. freelance musician Introduction to Marketing & Branding christopher baker
  2. 2. Marketing & Branding Lesson Aims • To introduce the concept of marketing and branding of products to students • To give students the opportunity to demonstrate their understanding of marketing and branding of products in a business
  3. 3. Marketing & Branding Lesson Outcomes • All students will understand what is meant by marketing and branding, and why they are important to business. • Most students will also understand the concept and importance of a strapline, and be able to think creatively to come up with their own. • Some students will also have an understanding of how these factors are linked.
  4. 4. Starter 10mins • Students view different company logos, some very well-known and some less well-known. • Explain strapline* • Students think of straplines for the logos.
  5. 5. Straplines & Slogans • Slogans & Straplines are short, memorable groups of words used in advertising campaigns.
  6. 6. Activity 10mins Students discuss & feedback: • • • • How important is the strapline? What does it do for marketing? What does it fix in the heads of the buyers? Does it influence buyers?
  7. 7. Answer What do straplines do? • They are means of drawing attention to one distinctive feature (an aspect of a product). • The purpose is to emphasize a phrase that an entity wishes to be remembered by.
  8. 8. Logos Known
  9. 9. Strapline Quiz Test your knowledge of these well know three word strap lines. It’s probably the easiest quiz you’ll do this year, which emphasises the positive effect of a well chosen strapline. 1. 2. 3. 4. 5. 6. Every little helps I’m lovin’ it We try harder Finger lickin’ good Just do it Vorsprung Durch Technik (Most of us don’t even know what it means!) 7. Snap, Crackle, Pop! 8. Sense and Simplicity 9. Always low prices 10. Believe in better
  10. 10. Student Marketing Activity Read the following scenario: A technology company have come up with a device the size of a credit card that creates an invisible soundproof environment in which the user may make, create and listen to music. You can also send and receive phone calls at any selected volume without disturbing the outside world! They think it is so unique that they want to market it under a different name and image from the rest of their range. It generates an invisible sonic sphere emitted from the device tailored to surround the user. They want to market it particularly to young people. SEE NEXT PAGE
  11. 11. Sonic Sphere
  12. 12. Student Activity Sonic Sphere 10min • Students to work in pairs and alternately tell each other the best points of the new product.
  13. 13. Advertisement Activity 10min • Students work in pairs to design a full page advert for the device to use in a magazine. • Make sure to create a logo and strap line as well as the name of the main company. • Students make sure to link the new ideas of the device with the new brand and remember their audience is young people and they want the new device to be a market leader.
  14. 14. Tips for creating a great strapline • • • • • Keep it short. Make it catchy. Between three to six words seems most effective. Think about the audience. Your choice of words for a mature target group is different to teenagers. • Make it relevant and make it memorable. • If you can use a play on words, or re-write a well known idiom (raining cats & dogs) the chances of it being recollected are much higher.
  15. 15. Plenary Presentation Activity • Pairs to present their ideas to the group. • Make sure they explain how the branding fits the new ideas & and how it will attract the right audience. • All students to give constructive feedback to the presenting pair saying how they think they have succeeded and how they might improve.