This document outlines plans for a magazine targeting a male, lower class, black/mixed ethnicity audience aged 19-22 interested in grime music. The magazine will be called "Graffiti" and have a graffiti-inspired design. It will feature articles, reviews, stories and free music clips to positively represent the grime scene. Issues will be 50-60 pages, cost £2.99 weekly in print and £6.99 monthly online. The creator will fill all roles for the first issue and distribute in stores, online and potentially via subscription.
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2. Title of
magazine and
title font
• Catchy
• Upbeat name that can capture the readers
attention
• . The font is 'real graffiti' found on dafont.com
• It was chosen due to its swagger and cool
design that is almost graffiti like
• Graffiti has connotations of crime and financial
struggle which may be problems that my target
audience could stereotypically face. Therefore,
it may be familiar to them and it is also stylish.
3. Magazine
purpose
• to be able to leave an impact by representing
grime and attempting to publish the best grime
magazine possible.
• to shed a positive light on the grime scene and
get rid of the stereotypical views and opinions
owned by the public.
• to create a sense of a bond between grime and
education by making this magazine as I believe
that it could influence my target audience to
read more and therefore have a higher chance
of succeeding in the education and possibly
reduce crime as a result
4. Target audience
Primary audience:
Gender: male
Race: black/mixed
Age: 19-22
Class: lower (C2DE)
ethnicity: English-African
Secondary audience:
Gender: Males and
Females
Race: All
Age: 15-18
Class: lower (C2DE)
ethnicity: All
5. Genre (Grime)
• . I have chosen grime as I believe that
there is a lot of potential for growth
within the genre and with the right
exposure it could be the next big thing.
• My magazine will be comprehensive
• The grime element will be presented
not only through the content but
through the use of a grime style by
using graffiti, pictures from the grime
scene and strong colours that reflect
the genre.
7. Content
• Content
• Articles
• Reviews
• giveaways
• Stories
• Usp-QR code -Free music clips and
free tasters for new content
8. Form
Physical copy
• my paper size will be A4
• The type of paper used will be coated due to
its high quality
• The magazine will consist of between 50-60
pages every week
Online
• The online form will be a website.
• will cost a subscription fee monthly, which will
be £6.99 compared to £2.99 weekly
• If the website is a big hit then I will create an
app for my magazine in the future
9. Resources
Camera To take photos for the magazine
Computer To edit the front page and double page spread.
Also for research
Printer To print the magazines
Paper To write ideas down as well as for sketches
Pencils/Pens To be able to write/draw
10. Personnel
For the purposes of the first edition, I will
be conducting all of the following roles:
• photographer
• contingency artist
• artist(s)
• Associate
• Editor
• designer
• researcher
11. Distribution
The magazine at the start of the launch will
be sold via newsagents and supermarkets
.
• Further on down the line, the possibility of
delivery with a magazine subscription
could be brought into place.
• The product will cost £2.99 per weekly
issue
• it will be distributed online via the website
• £6.99 monthly online subscription
12. Marketing
•
Both versions of the magazine will be
advertised via social media sources
• it is free to do
• there will also be promotions such as
offers and giveaways.
14. • masthead- The font is ‘real graffiti’
• headlines- The font is 'raptors italic’
• body copy- The font is 'simple life'
Font styles
15. article ideas
•
article idea 1 : Interview based. Will include quotations of the interview
and will feature narrations throughout. An example could be an interview
with grime artist ' J-Dog' discussing his upcoming album release.
•
article idea 2 : story based. Will include a brief overview of an artists career
and will showcase how they kickstarted their career, where they are now
and where they aspire to be.
•
article idea 3 : review based. Will include a rating and opinions from a critic
based on an album, song, artist , venue or a concert. For example a review
on 'J-Dogs' new album 'Moving madd'.
16. • This magazine is based on classical music. It is nearly double the price
of my magazine.
competition
17. • This magazine is called 'endz 2 endz’
• multi-content magazine
• it can only be found online
• released monthly.
