2. The Idea & Purpose
• North London based music magazine
• Solely focused on grime music
• Each issue will be released at the beginning of
every month
• Available both online and as a printed out issue
• Will give exclusive insight & recognise local rising
talents on the grime scene
3. Content & Form
• Will feature exclusive content
• Informal but not too laid back
• Will consist of a range of topics
• Feature articles across a double page spread
• Colours will be bright contrasting on dark
5. The Aim
• To become the most prominent & successful
music magazine within North London
• Inform readers
• Will achieve this by successfully marketing
Grimed Out Magazine
6. The Target Audience
• Ages 16-20
• Will be for everyone
• Target audience will be taken into account when
creating the magazine
7. The Price
• Each issue will cost £4.99 & an annual
subscription is £25
• Targeted at teenagers/young adults —
Reasonably priced
• Available to everyone — Affordable
• NRS social grade C2 to E
• Sold for exceptional value for money
8. Unique Selling Point
• No grime specific magazines within North
London
• Gap in market
• High chances of success
10. Distribution
• Available to purchase both online, through a
‘Grimed Out’ app & in store
• Each issue will be released monthly
• Will be available to purchase from newsagents,
music venues & nightclubs/bars
11. Marketing
• Hire well known advertising companies
• Payed sponsorship
• Pay to have advertised in universities/colleges,
nightclubs/venues/bars & shops/newsagents
• Social Media
• Free distribution of first issue
12. Legal & Ethical Issues
Ethical:
• Gender, race, religion, etc.
• Explicit language & content
Legal:
• Using images of artists
• Copywriting the logo
• Design rights
