"Thought leadership" is a big concept that can feel overwhelming. With the right process in place, you too can become a thought leader in your industry! This class will cover the principals behind why it's worth the effort, how to lead from the top of an organization, how to choose your ideal social platform, why you might need a bit of a digital makeover, how to make friends in high places (influencer outreach), creating shareable content, and how to effectively harness content curation. Whether you're an executive at a company or a freelancer hustling to build your own empire, there are plenty of actionable takeaways! What makes me qualified to teach this class? I have bylines with many high-quality industry publications (GoDaddy, Sprout Social, Search Engine Journal, etc.), 11k+ followers on Twitter, 4k+ on Instagram, and 2.5k+ on LinkedIn. It's all based on my own personal experience! Skillshare class (use my affiliate link to grab 2 FREE months): https://skl.sh/2FV7tL4

1. TWEET LIKE A CEO:using social media to build thought leadership

2. HELLO!I am Maddy Osman
I create content for industry leading digital marketing publications like Search
Engine Journal, Sprout Social, and WPMU DEV.
You can find me at @MaddyOsman on Twitter
And www.the-blogsmith.com on the web
@MaddyOsman

3. HOW CONTENT
MARKETING GREW
THE BLOGSMITH
BACKLINKS
∎ Contributing to expert
roundups through
HARO
∎ Paid blogging
assignments
∎ Unpaid guest blogging
on high-authority
websites
AUTHORITY
∎ Association with high
quality publications
∎ Making friends in high
places
∎ Moving into
teaching/course
creation
STAYING TOP OF MIND
∎ Weekly content roundup
newsletters
∎ Daily branded posts on
social media
∎ Local networking group
involvement
@MaddyOsman

4. WHY BOTHER
WITH PERSONAL
SOCIAL MEDIA?1, Establish thought leadership 2. Build industry relationships 3. Help your company to reach
a new/greater audience
@MaddyOsman

5. You Know This,
But Are You
Doing It?

6. TREAT YOURSELF
LIKE A CLIENT
@MaddyOsman

7. #INSPO

8. @MaddyOsman

9. LEAD FROM
THE TOP
@MaddyOsman

10. There’s a 40% increase in
employee engagement as a
direct correlation to CEO or
executive engagement.
-Forbes via Hootsuite
@MaddyOsman

11. @MaddyOsman

12. CHOOSE ONE
PLATFORM
...and rock it.
@MaddyOsman

13. via Contently @MaddyOsman

14. TWITTER OR
LINKEDIN?
TWITTER
∎ Not inherently B2B or
B2C
∎ Conversational
LINKEDIN
∎ Geared for B2B
∎ Pulse publishing
platform provides
additional reach
BOTH
∎ CEO.com & Domo found
that most social CEOs
are on 2 platforms.
∎ High reach
@MaddyOsman

15. 80% of B2B social media leads
come from LinkedIn.
-LinkedIn (they may be biased)
@MaddyOsman

16. DIGITAL
MAKEOVER

17. WHAT DO
YOUR
PROFILES SAY
ABOUT YOU?
@MaddyOsman

18. HEADSHOT
∎ Consistent across your social networks
∎ Smile
∎ Be professional
∎ Bust and up

19. BIO
∎ Answer viewer’s “What’s in it for me?”
∎ Mention your company
∎ Make it easy for people to get in touch

20. MAKE FRIENDS
IN HIGH
PLACES
@MaddyOsman

21. THE ROAD TO THOUGHT
LEADERSHIP IS PAVED
WITH INFLUENCERS.
They’re easy to befriend, especially if you’d be considered a person of influence to them.
∎ Make a list of people who have influence in your niche
∎ Start a conversation with each one
∎ Periodically like and share their content
∎ Repeat as long as necessary to invoke the principle of reciprocity
@MaddyOsman

22. @MaddyOsman
A
PERSONAL
EXAMPLE

23. CREATE
SHAREABLE
CONTENT
@MaddyOsman

24. Every 5th post can be
about your business. Every
other post should be about
your customers.
- The idea behind Gary Vaynerchuk's book, Jab, Jab, Jab, Right
Hook
@MaddyOsman

25. WHEN IN DOUBT,
THEME IT OUT
Ideas:
∎ Chime in on something relating to popular culture. Look at trending topics or the
National Days Calendar
∎ Share a branded tip
∎ Share a relevant article
∎ Share something about your local community
∎ Share a customer testimonial (& ask for more)
∎ Ask a question
∎ Behind the scenes
∎ Make a bold statement
@MaddyOsman

26. TAKE ADVANTAGE OF
THESE SOCIAL MEDIA
TRENDSVIDEO
∎ Live or recorded
∎ Closed caption it
LONGFORM CONTENT
∎ LinkedIn Pulse or
Medium
∎ Content can be
repurposed from the
company website
STORIES
∎ High reach
∎ Behind-the-scenes feel
∎ Linkable
@MaddyOsman

27. INCORPORATE
ELEMENTS OF
BRANDING
@MaddyOsman

28. @MaddyOsman
ARTICLE VS
BRANDED

29. NOBODY WANTS
TO HEAR FROM
YOU(R VOICE) ALL
THE TIME
@MaddyOsman

30. MY
FAVORITE
TOOLS
∎ Nuzzel—For finding relevant content
based on your Twitter connections
∎ Buffer—For saving and scheduling
curated content
∎ Revue—For creating an email
newsletter content roundup

31. CURATION
Sharing content that other people have written on your social channels to present your
account as a rich and diverse resource for those in your industry.
∎ Sign up for news straight from your industry’s top media sources
∎ Create a Buffer account and Install their browser button
∎ Add articles to your queue, and optimize for your best posting times
∎ Revue is a tool that allows you to create a personal newsletter of curated content
@MaddyOsman

32. 6 Things to do
Tomorrow:
1. Pick at least one social
network and commit to
it.
2. Sign up and learn about
tools like Buffer, Revue,
etc.
3. Create daily themes.
4. Create image templates.
5. Make a list of industry
influencers and reach
out.
6. Create a curation
strategy.
@MaddyOsman

33. THANKS
!
Any questions?
You can find me at @MaddyOsman
& madeline.osman@gmail.com
& the-blogsmith.com
Slide Template: Slide Carnival
@MaddyOsman