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Flourish with Facebook: 3 ways to take  your online presence from blah to             brilliant           Sandy K. Sidhu  ...
Recap: So what is social media?            www.sandyksidhu.com
Traditional Marketing              Social Media MarketingDominate the Market                Create a social media         ...
Social Media is..                                                        Less yelling                                     ...
Getting started                  www.sandyksidhu.com
Create a Business Profile Page                 www.sandyksidhu.com
Use Custom Tabs                                    Use custom                                    tabs to share            ...
Now that you have some ideas about creating a Facebookpage, how do you get people to ‘Like’ you? Let’s look atgrowing your...
• suggest your page to your  friends• send an email to your  existing clients                          www.sandyksidhu.com
Add the social icons everywhere!                     www.sandyksidhu.com
Advertising                                    Create ads targeted at                                    your customer pro...
Give them a Reason to Join           www.sandyksidhu.com
Engage with your fans                www.sandyksidhu.com
Sharing on Facebook  Ask questions  Polls/surveys  Share behind the scenes   information  Tips  Offer exclusive deals...
Encourage Participation  Get your fans to  participate in  contests, giveaways                        www.sandyksidhu.com
More on “liking” Start conversations Share: goals, challenges, achievements Interesting content: videos, blogs, picture...
Interact www.sandyksidhu.com
Use Facebook Questions• To poll and survey your community                  www.sandyksidhu.com
Interact on Other PagesFind other pages that are in line with your values andbrand                         www.sandyksidh...
Join the conversation Listen to what others are  saying Observe how others interact Join in                        www....
Interact as Your PageLike content onother pagesLeave comments                   www.sandyksidhu.com
Share content from other pagesShare content from other pages onyour page                      www.sandyksidhu.com
Facebook: In Summary Be interesting! Share Don’t just talk about your products and services Build a community around y...
What works? Use Insights                                      Pages allow                                      you access ...
See what resonates and when!            www.sandyksidhu.com
Bringing it all together:      Consistent       Engaging        Present         www.sandyksidhu.com
ConsistentTIP #1:• Develop a content strategy and content  calendar to help you stay consistent                   www.sand...
EngagingTIP #2:• Curate content from your members (“What fuels your   passion”) and then you can use this advice in a blog...
Be PresentTIP #3:• Be there!• Respond Promptly• Ask a question and be the first to answer to  get the conversation going  ...
Your turn: Getting Started Develop a Social Media Strategy Break it down into phases Don’t try to do it all at once    ...
Social Media Pit Falls Lack of purpose? Not writing for your target audience Social media is not as high a priority as ...
MARKETING                      CAMPAIGNS                                              PPCSOCIALMEDIA                      ...
http://www.flickr.com/photos/pabo76/186                                          www.sandyksidhu.com2652822/
A few last wordsSocial media is part of a marketing strategy and is not meant toreplace your existing marketing but rather...
About Sandy:Sandy has been assisting everyone fromCEOs, Senior Sales and Marketing leaders andsmall business owners on how...
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Flourish with Facebook: 3 ways to take your online presence from blah to brilliant

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So you've finally gotten on the right platforms, but how can you really make them work? If all you are doing is posting self-promoting content, you are missing out on the opportunity to use social networks to increase your visibility with the influencers in your niche, attract your ideal clients, and convert browsers to buyers.

Are you struggling with what feels like the daily changes from Facebook?

I'll be sharing practical pointers that can help you go from stress to strategy & blah to brilliant!

For example:

How to manage your Facebook page
How to interact on other pages as your page
How to post content that is engaging and encourage your community to interact.

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Flourish with Facebook: 3 ways to take your online presence from blah to brilliant

  1. 1. Flourish with Facebook: 3 ways to take your online presence from blah to brilliant Sandy K. Sidhu www.sandyksidhu.com @SandySidhu
  2. 2. Recap: So what is social media? www.sandyksidhu.com
  3. 3. Traditional Marketing Social Media MarketingDominate the Market Create a social media community within the marketShout out loud! Listen, Observe, Provide Value and EngageIt’s all about ME, ME, ME Us, Us, Us, WE!Push your product or service Pull people in with your message & storyAdvertising Word of Mouth MarketingControl and Dictate Allow and ShareNurture “Leads” Build and Nurture RelationshipsCostly Less costly www.sandyksidhu.com
  4. 4. Social Media is.. Less yelling More engaging http://www.flickr.com/photos/tinfoilraccoon/ www.sandyksidhu.com
  5. 5. Getting started www.sandyksidhu.com
  6. 6. Create a Business Profile Page www.sandyksidhu.com
  7. 7. Use Custom Tabs Use custom tabs to share offers and incentives with your potential fans www.sandyksidhu.com
  8. 8. Now that you have some ideas about creating a Facebookpage, how do you get people to ‘Like’ you? Let’s look atgrowing your fanbase.Grow your fanbase www.sandyksidhu.com
  9. 9. • suggest your page to your friends• send an email to your existing clients www.sandyksidhu.com
  10. 10. Add the social icons everywhere! www.sandyksidhu.com
  11. 11. Advertising Create ads targeted at your customer profile www.sandyksidhu.com
  12. 12. Give them a Reason to Join www.sandyksidhu.com
  13. 13. Engage with your fans www.sandyksidhu.com
  14. 14. Sharing on Facebook  Ask questions  Polls/surveys  Share behind the scenes information  Tips  Offer exclusive deals/specials www.sandyksidhu.com
  15. 15. Encourage Participation Get your fans to participate in contests, giveaways www.sandyksidhu.com
  16. 16. More on “liking” Start conversations Share: goals, challenges, achievements Interesting content: videos, blogs, pictures, news articles, even jokes! Highlight members in your community www.sandyksidhu.com
  17. 17. Interact www.sandyksidhu.com
  18. 18. Use Facebook Questions• To poll and survey your community www.sandyksidhu.com
  19. 19. Interact on Other PagesFind other pages that are in line with your values andbrand www.sandyksidhu.com
  20. 20. Join the conversation Listen to what others are saying Observe how others interact Join in www.sandyksidhu.com
  21. 21. Interact as Your PageLike content onother pagesLeave comments www.sandyksidhu.com
  22. 22. Share content from other pagesShare content from other pages onyour page www.sandyksidhu.com
  23. 23. Facebook: In Summary Be interesting! Share Don’t just talk about your products and services Build a community around your ideas and products. www.sandyksidhu.com
  24. 24. What works? Use Insights Pages allow you access to statistics and information about your fan base www.sandyksidhu.com
  25. 25. See what resonates and when! www.sandyksidhu.com
  26. 26. Bringing it all together: Consistent Engaging Present www.sandyksidhu.com
  27. 27. ConsistentTIP #1:• Develop a content strategy and content calendar to help you stay consistent www.sandyksidhu.com
  28. 28. EngagingTIP #2:• Curate content from your members (“What fuels your passion”) and then you can use this advice in a blog post and so on. www.sandyksidhu.com
  29. 29. Be PresentTIP #3:• Be there!• Respond Promptly• Ask a question and be the first to answer to get the conversation going www.sandyksidhu.com
  30. 30. Your turn: Getting Started Develop a Social Media Strategy Break it down into phases Don’t try to do it all at once www.sandyksidhu.com
  31. 31. Social Media Pit Falls Lack of purpose? Not writing for your target audience Social media is not as high a priority as other types of marketing Learning Curve: It’s not easy! Lack of Ownership www.sandyksidhu.com
  32. 32. MARKETING CAMPAIGNS PPCSOCIALMEDIA SEO EMAIL MARKETING www.sandyksidhu.com http://www.flickr.com/photos/horiavarlan/4273913228
  33. 33. http://www.flickr.com/photos/pabo76/186 www.sandyksidhu.com2652822/
  34. 34. A few last wordsSocial media is part of a marketing strategy and is not meant toreplace your existing marketing but rather work together.You don’t need to be a part of every site.Social media won’t fix your products. Meaning, if your productisn’t so hot, well social media isn’t going to make it hotter.People interact with people and not products. Be a human first.Have fun! It is social media. And it’s okay to ask for help. www.sandyksidhu.com
  35. 35. About Sandy:Sandy has been assisting everyone fromCEOs, Senior Sales and Marketing leaders andsmall business owners on how to integratesocial media into their marketing strategyand use blogging, Facebook and Twitter togrow their presence and connect withcustomers and increase revenue.She understands the changing landscape ofthe web and can help organizations be anintegral part of this landscape.Connect With Me:sandy.sidhu@gmail.comhttp://www.sandyksidhu.com/work-with-me/ www.sandyksidhu.com

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