So you've finally gotten on the right platforms, but how can you really make them work? If all you are doing is posting self-promoting content, you are missing out on the opportunity to use social networks to increase your visibility with the influencers in your niche, attract your ideal clients, and convert browsers to buyers. Are you struggling with what feels like the daily changes from Facebook? I'll be sharing practical pointers that can help you go from stress to strategy & blah to brilliant! For example: How to manage your Facebook page How to interact on other pages as your page How to post content that is engaging and encourage your community to interact.

1. Flourish with Facebook: 3 ways to take
your online presence from blah to
brilliant
Sandy K. Sidhu
www.sandyksidhu.com
@SandySidhu

2. Recap: So what is social media?
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3. Traditional Marketing Social Media Marketing
Dominate the Market Create a social media
community within the market
Shout out loud! Listen, Observe, Provide Value
and Engage
It’s all about ME, ME, ME Us, Us, Us, WE!
Push your product or service Pull people in with your
message & story
Advertising Word of Mouth Marketing
Control and Dictate Allow and Share
Nurture “Leads” Build and Nurture
Relationships
Costly Less costly
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4. Social Media is..
Less yelling
More engaging
http://www.flickr.com/photos/tinfoilraccoon/
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5. Getting started
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6. Create a Business Profile Page
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7. Use Custom Tabs
Use custom
tabs to share
offers and
incentives with
your potential
fans
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8. Now that you have some ideas about creating a Facebook
page, how do you get people to ‘Like’ you? Let’s look at
growing your fanbase.
Grow your fanbase
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9. • suggest your page to your
friends
• send an email to your
existing clients
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10. Add the social icons everywhere!
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11. Advertising
Create ads targeted at
your customer profile
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12. Give them a Reason to Join
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13. Engage with your fans
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14. Sharing on Facebook
 Ask questions
 Polls/surveys
 Share behind the scenes
information
 Tips
 Offer exclusive deals/specials
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15. Encourage Participation
Get your fans to
participate in
contests, giveaways
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16. More on “liking”
 Start conversations
 Share: goals, challenges, achievements
 Interesting content: videos, blogs, pictures, news
articles, even jokes!
 Highlight members in your community
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17. Interact
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18. Use Facebook Questions
• To poll and survey your community
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19. Interact on Other Pages
Find other pages that are in line with your values and
brand
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20. Join the conversation
 Listen to what others are
saying
 Observe how others interact
 Join in
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21. Interact as Your Page
Like content on
other pages
Leave comments
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22. Share content from other pages
Share content from other pages on
your page
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23. Facebook: In Summary
 Be interesting!
 Share
 Don’t just talk about your products and services
 Build a community around your ideas and products.
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24. What works? Use Insights
Pages allow
you access to
statistics and
information
about your fan
base
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25. See what resonates and when!
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26. Bringing it all together:
Consistent
Engaging
Present
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27. Consistent
TIP #1:
• Develop a content strategy and content
calendar to help you stay consistent
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28. Engaging
TIP #2:
• Curate content from your members (“What fuels your
passion”) and then you can use this advice in a blog
post and so on.
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29. Be Present
TIP #3:
• Be there!
• Respond Promptly
• Ask a question and be the first to answer to
get the conversation going
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30. Your turn: Getting Started
 Develop a Social Media Strategy
 Break it down into phases
 Don’t try to do it all at once
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31. Social Media Pit Falls
 Lack of purpose?
 Not writing for your target audience
 Social media is not as high a priority as other types
of marketing
 Learning Curve: It’s not easy!
 Lack of Ownership
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32. MARKETING
CAMPAIGNS
PPC
SOCIAL
MEDIA
SEO
EMAIL MARKETING
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http://www.flickr.com/photos/horiavarlan/4273913228

33. http://www.flickr.com/photos/pabo76/186
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2652822/

34. A few last words
Social media is part of a marketing strategy and is not meant to
replace your existing marketing but rather work together.
You don’t need to be a part of every site.
Social media won’t fix your products. Meaning, if your product
isn’t so hot, well social media isn’t going to make it hotter.
People interact with people and not products. Be a human first.
Have fun! It is social media. And it’s okay to ask for help.
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35. About Sandy:
Sandy has been assisting everyone from
CEOs, Senior Sales and Marketing leaders and
small business owners on how to integrate
social media into their marketing strategy
and use blogging, Facebook and Twitter to
grow their presence and connect with
customers and increase revenue.
She understands the changing landscape of
the web and can help organizations be an
integral part of this landscape.
Connect With Me:
sandy.sidhu@gmail.com
http://www.sandyksidhu.com/work-with-me/
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