How to Build a Winning Pinterest SEO Strategy
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Google and Pinterest are similar in more ways than you'd expect: - They both get billions of search queries each month - They both offer analytics tools that can help you understand users - They're both keyword driven This means that typical SEO practices—like keyword research and "on page" optimization also apply on Pinterest—with just slight differences from similar processes on Google. This class will walk you through my Pinterest SEO strategy, which has resulted in 358k monthly viewers for my ecommerce business, Tanks that Get Around. Raw slides: https://docs.google.com/presentation/d/1shDn_Ssx7d6VlLJtkUCrdFV4eg0cJjN6yMTYVgUmhq8/edit?usp=sharing Skillshare class (grab 2 FREE months with my affiliate link): https://skl.sh/2Ku7Cu9
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How to Build a Winning Pinterest SEO Strategy
- 1. HOW TO BUILD A WINNING PINTEREST SEO STRATEGY
- 4. Buying Intent Grab class resources at www.the-blogsmith.com/pinterest-seo
- 5. 97% of searches are unbranded (Source: https://business.pinterest.com/en/blog/introducing-search-ads-on-pinterest)
- 6. 2,000,000,000+ Monthly Pinterest Searches (Source: https://business.pinterest.com/en/blog/in-a-world-of-competing-voices-visual-speaks-volumes)
- 7. The half-life of a tweet is approximately 24 minutes. The half-life of a pin is approximately 3 ½ months. (That’s 1,600 times longer than a FB post!) The half-life of a Facebook post is approximately 90 minutes.
- 8. PINTEREST: Social Media or Social Index?
- 9. DESIGNING PINTEREST IMAGES That Get Attention
- 11. Make image for articles that aren’t yours, too.
- 15. Pinterest Boards 20-25 BOARDS To start. 25 PINS/BOARD Until you get to at least 100. INCLUDE KEYWORDS In board descriptions.
- 17. Don’t forget to make a board for just your content.
- 19. Pinterest Pinning Strategy 150 PINS/DAY REPIN FROM YOUR OWN BOARDS IT TAKES TIME
- 20. Pin Description Template ∎ Account keyword ∎ Board keyword ∎ Website (explain what it is) ∎ CTA
- 21. Pin Description Template --- Tanks that Get Around is an online store offering a selection of funny travel clothes for world explorers. Check out www.tanksthatgetaround.com for funny travel tank tops and more travel gift ideas.
- 23. Rich Pins
- 24. Social Warfare
- 27. GROUP BOARDS
Editor's Notes
- https://www.statista.com/statistics/235575/leading-internet-referral-traffic-sources/
- https://business.pinterest.com/en/increase-in-store-sales
- https://www.thinkwithgoogle.com/data-gallery/detail/google-searches-per-month/ - 100b for google https://advertise.bingads.microsoft.com/en-us/insights/planning-tools/bing-network-audience - 6b on bing Search engine or social? It’s a hybrid
- Source: https://growdnd.com/blog/postid/42/13-pinterest-marketing-tips-every-business-needs-to-know Up to date: https://expandedramblings.com/index.php/pinterest-stats/
- Both, kinda
- Key piece is the image I use canva to make em Try to keep ‘em simple I also make em for articles that aren’t mine (but that i’ve written)
- https://www.canva.com/design/DAC5Vvt_hyI/5s7oNr4LDPO8TKJ8Xq2FBQ/edit
- I use ahrefs for normal keyword research and it can be useful for understanding demand based on search volume Pinterest keyword tool for pinterest, tho I look to see how many variations a keyword has for assessing potential
- http://www.pinterestkeywordtool.com/
- 20-25 to start. Grow from there. Min 25 pins, each. Board descriptions must include keywords I have a board that’s a place to hold all my articles - could use it as a portfolio of sorts and home base for your blog content (I have client stuff in mine too, tho).
- https://www.pinterest.com/tanksthatgetaround/boards/
- 25 pins each on each board Move through each board I do 150+ pins a day on a good day until each board has at least 100 pins It takes awhile. I like to do it at the end of the day when my brain is dead Repin pins from one board to another to increase reach. On pinterest, consistentcy is rewarded with ever greater reach
- It takes awhile. I like to do it at the end of the day when my brain is dead
- TEMPLATE of description (make sure to include account keyword, board keyword, website & CTA). add to eveyr pin alongside the title of the article it relates to (might be all the room you have)
- TEMPLATE of description (make sure to include account keyword, board keyword, website & CTA). add to eveyr pin alongside the title of the article it relates to (might be all the room you have)
- Enable rich pins and social warfare
- https://help.pinterest.com/en/articles/enable-rich-pins-your-site
- https://warfareplugins.com/?ref=496 Pinterest pin it button free
- Gotta sign up for pinterest for biz Good insight on user demos Most popular pins and content Like other “social” analytics suites
- Pin junkie not easy to contact user send email - link to pinterest account follow board email address connected to account reason why you’d like to join the board finding a group board look for a two person icon make sure its a good one - frequent pins, high repins, follower count