This document describes a proposed reconfigurable finite impulse response (FIR) filter architecture for multi-standard digital up converters. The FIR filter is used to eliminate distortion caused by upsampling. The proposed architecture uses a two-step optimization technique to reduce delay. It decreases the number of input coefficients to the multiplier block and addition unit, reducing computations. It also uses a carry select adder instead of a ripple carry adder in these blocks, reducing delay by 22.23%. The filter supports three standards - UMTS, WCDMA, and DVB. Simulation results show the proposed design achieves lower delay compared to the conventional design.