Horizontal Integration The activities which are complementary to present activity are developed in Horizontal integration. Or simply it is the strategy to increase your market share by taking over a similar company. Example: - You Tube, which was taken over my Google primarily because it had a strong and loyal user base. Vertical Integration The activities which are concerned with the inputs into the company’s current business is developed in Backward Integration while the one that are concerned with the company’s output are developed in Forward Integration. And this Backward and Forward integration into adjacent activities in the value network are called Vertical Integration. Or simply in order to increase that company’s in the marketplace several steps in the production and/or distribution of a product or service are controlled by a single company or entity. The process of achieving this several steps is known as Vertical Integration. Example: - Oracles bought Sun Microsystems and are now the best engineered systems (integrated hardware-and-software devices). Outsourcing When a third party performs a portion of a Company’s activities it is known as Outsourcing. It is important as it focuses on lowering costs and improving the efficient allocation of resources within a company. Some common outsourcing activities include: human resource management, facilities management, supply chain management, accounting, customer support and service, marketing, computer aided design, research, design, content writing, engineering, diagnostic services, and legal documentation. Co-operative relationship It is a win-win situation, in a Co-operative Relation a joint action or effort is required to enable people to work and operate together so that everybody will benefit. Example: - Baxter provides employment for the Mayo region in Castlebar, Co. Mayo. Solution Horizontal Integration The activities which are complementary to present activity are developed in Horizontal integration. Or simply it is the strategy to increase your market share by taking over a similar company. Example: - You Tube, which was taken over my Google primarily because it had a strong and loyal user base. Vertical Integration The activities which are concerned with the inputs into the company’s current business is developed in Backward Integration while the one that are concerned with the company’s output are developed in Forward Integration. And this Backward and Forward integration into adjacent activities in the value network are called Vertical Integration. Or simply in order to increase that company’s in the marketplace several steps in the production and/or distribution of a product or service are controlled by a single company or entity. The process of achieving this several steps is known as Vertical Integration. Example: - Oracles bought Sun Microsystems and are now the best engineered systems (integrated hardware-and-software devices). Outsourcing When a third party performs a p.