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Social Media And Politics

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an introduction to social media for politicians
- by Philippe Bossin

Published in: News & Politics, Technology
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Social Media And Politics

  1. Social Media and Politics an introduction to social media for politicians by twitter.com/philippebossin
  2. What is web 2.0? • websites/internet applications which empower people to • share information • work together • usability and accesibility are key to web 2.0
  3. A web 2.0 site • allows visitors/users/voters to communicate with other visitors/ users/voters • can allow users to post their own content (think Wikipedia) • is not simply showing information (one way communication)
  4. Social Media • empowered by web 2.0 • “one to many” communication changing into “many to many” • everyone, every voter becomes an online “broadcaster”
  5. Social Media and Politics • politics 2.0 • “the idea that social media and e- participation allow voters to follow, support and influence politics and political campaigns like never before”
  6. the Obama campaign setting the scene
  7. “Tell stories. Make design a priority. Focus on people. Use video whenever possible. Build community. Treat your email list with great respect. And, in doing so, help to turn visions of how the world should be into how it is.” Joe Rospars - on the Obama campaign
  8. Obama ’08 • November 2008, election day • 115.000 followers on twitter • 2.401.386 fans on Facebook (versus McCain: 623.662)
  9. President Obama • January 2009, Inauguration Day • over 200.000 Facebook updates • over 4.000.000 Facebook fans
  10. So, where do I start?
  11. Starting with social media • register an account at www.facebook.com • don’t start with politics! • first, connect with your family, friends and colleagues • add people you know to your network • have a look around, observe
  12. Your first steps • every (online) community has its own etiquette • e.g. on Facebook, people tend to only add people they already know offline, on twitter, it’s perfectly acceptable to follow people you don’t know • your first days on a new network, just observe the community. Watch and learn how people connect.
  13. Let’s get to work • after a few days or weeks, you will have built your own network • try some new things • share interesting stories, behind the scenes photos, or videos and observe which kind of information elicits response • connect with the community: give a comment or two on content other people shared
  14. Social media = be social • therefore, engage your network • after a while, when you start talking politics, people will react/comment. Good! • expect negative response. Just stay calm and polite. • don’t get all worked up. Explain your vision in a friendly way. Walk away if the debate gets too heated.
  15. There’s a whole world out there • go out and discover! • join twitter, LinkedIn, Flickr, ... • create an account on sites that seem interesting, see what works for you • there’s no point in joining a whole lot of sites, if you or your staff are never connecting with the community
  16. ‘Using’ your network • you don’t have to create new content for each one of your networks • use your networks as distributionplatforms • did you write a new blogpost? Then share it on Facebook, twitter, MySpace, ...
  17. What content? • internal and external! • internal: a new blogpost you wrote yourself, a press release, a video you shot yourself, etc. • external: interesting articles from an online newssite, a fun YouTube video with a message, etc. • sharing external content increases your interestingness and integrates your online presence in the community
  18. And thus... • go online and try new things • see what works for you and your campaign • connect with your network, they will reward you by doing a lot of campaigning for you
  19. Wanna learn more? ‣ bossin.philippe@gmail.com ‣ twitter.com/philippebossin ‣ www.facebook.com/philippebossin ‣ www.facebook.com/epolitics

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