Introduction to Social Media (HUOC SM101 Spring 2012)


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Introduction to Social Media (HUOC SM101 Spring 2012)

  1. 1. Social Media 101 Workshop Introduction to Social Media
  2. 2. So what is Social Media?• Social media is the use of web- based and mobile technologies to turn communication into interactive dialogue. It is a group of Internet- based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content.
  3. 3. Web 2.0• A Web 2.0 site allows users to interact and collaborate with each other in a dialogue as creators of user-generated content in a virtual community, in contrast to websites where users are limited to the passive viewing of content that was created for them.
  4. 4. User Generated Content• UGC is on-line content that is produced by users of web sites, as opposed to traditional media producers such as broadcasters and production companies. It reflects the democratization of media production through new technologies that are accessible and affordable.
  5. 5. Social media is an online conversation!Look Who’s Online:– your customers – your critics– your donors – your fans &– your volunteers friends– your employees – your competition– your investors – anyone who has internet access and an opinion.
  6. 6. But to you, all this is …
  7. 7. So what is Social Media REALLY?
  8. 8. Listen• Find where your audience is participating & identify the influencers• Read industry blogs (including comments)• Google your organization’s name and your own name• Find tools that can help you listen
  9. 9. Share Your Content• Don’t be afraid to share. You need to share information to get the value out of social media• Make your content easy to share• Incorporate tools that promote sharing: – Share This, RSS feeds, Email a friend
  10. 10. Contribute in a meaningful way• Think like a contributor, not a marketer• Consider what is relevant to the community before contributing• Don’t promote your services on every post• Win friends by promoting other people’s content if it interests you
  11. 11. Be personal and act like a person• Dont shout. Dont broadcast. Don’t brag.• Speak like yourself – not a corporate marketing shill or press secretary• Personify your brand – give people something they can relate to.
  12. 12. Be transparent & honest• Avoid puffery (people will ignore it)• Avoid evasion and lying (people won’t ignore it)• Companies have watched their biggest screw-ups rise to the top 10 of a Google search• Admit your mistakes right away
  13. 13. See criticism as an opportunity• Don’t try to delete or remove criticism (it will just make it worse)• Listen to your detractors• Admit your shortcomings• Work openly towards an explanation and legitimate solution
  14. 14. Southpark Videos
  15. 15. And now from QUICK STATS
  16. 16. Do you see the power of SocialMedia YET??
  17. 17. Social Media Tools
  18. 18. History of Social Media
  19. 19. Information Overload?
  20. 20. Information Overload?• You do not have to acquire ALL the knowledge• Pace yourself• Interact only with people or topics that you care about• Do not start using all the tools at once• Take breaks and remember to breathe
  21. 21. Facebook
  22. 22. Facebook• create online profiles• share photos, video, and audio, links• send private message and instant message• learn more about people and organizations• Follow brands, celebrities, and gain your own fans
  23. 23. Other Social Networks
  24. 24. Twitter
  25. 25. Linkedin
  26. 26. Linkedin• On LinkedIn you can: – Post a profile and resume – Connect with colleagues – Share professional recommendations – Find jobs – Forums to demonstrate expertise and find answers• average individual salary on LinkedIn is $109,000
  27. 27. Blogs• A blog is a website with regular entries of commentary or news usually presented in reverse chronological order.
  28. 28. Video Sharing• Video sharing sites let you upload videos and share them with people.• They’re a perfect repository for video blogs, taped seminars, witty Powerpoints, commercials, how-to’s and a behind-the-scene look at your organization.
  29. 29. Jennifer Aniston
  30. 30. Photo Sharing• Photo sharing sites give you a place to upload and organize your photos• You can invite friends to check out your photos and people can find your photos by searching for the keywords (tags) you apply to your photos.
  31. 31. Photo Sharing• Photo sharing sites give you a place to upload and organize your photos• You can invite friends to check out your photos and people can find your photos by searching for the keywords (tags) you apply to your photos.
  32. 32. Questions?