1. The New Branding
“Social Networking”
Overview of
Social Networks
Facebook
Twitter
Instagram
Pinterest
LinkedIn
YouTube/Live
Stream

2. Overview of Social Networks
• In the beginning social networks
allowed you to have access to
connect with your friends and family
online.
• Now with the new developments with
technology not only are you able to
have access to connect with your
friends and family online, but you can
also connect with businesses,
churches, celebrities, your favorites,
and etc.
• There are almost 200 social
networking sites
• The percentage of people using social
media is 73%

3. Facebook
• Facebook is considered a social sharing
site.
• Facebook allows you to post your
activities, upload pictures and videos,
share, play games, instant message, also
live message (video message)
• There are 1 billion active users of
Facebook.
• They share 2.5 billion pieces of
information everyday.
• Facebook has become the new marketing
strategy for branding businesses, political
campaigns, promotions, and etc. because
it creates the largest opportunities to
communicate with consumers in a non-
obtrusive way.

4. Twitter
• Twitter is considered the micro
blogging social site.
• This site allows you to post but your
post are limited to 140 characters,
follow people who you are interested
in, link pages and share them on your
feeds, and trending topics are popular
on this site.
• This is also another fast growing
networking site because it has the
largest penetration in the U.S.
• 5,700 tweets happen every second
• 560 million active users.

5. Instagram
• Instagram is a social sharing site
all around for pictures, picture
direct message, and 15 second
videos.
• Many brands are being active with
Instagram due to the latest trend of
# hashtag for trending topics that
draws the attention of the
consumer.
• Also posting pictures that
consumers can relate to.
• They have 150 million active users.

6. Pinterest
• Pinterest is considered the social
networking site of discovery.
• This site allows you collect ideas for
your different projects and interest.
• Largest opportunities for consumers
to pin your business as their favorite.
• 70 Million active users.
• People create and share collections
(called “boards”) of visual bookmarks
(called “Pins”) that they use to do
things like plan trips and projects,
organize events or save articles and
recipes.

7. LinkedIn
• LinkedIn is considered a business
oriented networking site.
• It allows you to keep in contact with
your colleagues, look for new
employees, link your resume to your
profile so you can connect to potential
employers and contact people who
you have association with.
• Brands that are participating are using
this as an opportunity to allow their
associates a place to network and
connect.
• It has 240 active users.

8. Youtube/ Live Stream
• YouTube allows billions of people
to discover, watch and share
originally-created videos.
• YouTube provides a forum for
people to connect, inform, and
inspire others across the globe and
acts as a distribution platform for
original content creators and
advertisers large and small.
• Allows users to view and broadcast
video content using a camera and
a computer through the internet
• Livestream has taken a different
angle when it comes to live
streaming, they offer its users
hardware and software streaming
solutions that feature ad free
broadcasting.