2. SMO : Social Media
Optimization yang
bentuk dari marketing
memfokuskan pada cara untuk
meningkatkan traffic dan juga
buzz dari para partisipan dari
berbagai macam social media
website
3. • top ten most
trafficked website
• dikunjungi oleh lebih
dari 190 juta jiwa tiap
harinya
• Profile pages, picture,
video, message,
boards, and another
application
• A useful feature on
your Facebook profile
4. • mempromosikan bisnis kita dalam cara
yang lebih impersonal
• Fan page ini memungkinkan kita
menyediakan data bagi para fans
tentang company overview, website,
contact info, contact info, press
release, video, blog, Twitter updates,
company news, maupun status
• fan page sebagai resource portal
• membangun brand loyalty
• Membangun interaksi dengan para
pengguna customer
5. • www.myspace.com
• The name of your profile page
would be serve as your URL
extension.
E.g:
www.myspace.com/feliciaolivi
a
• Update status to announce your
promo or discount, newest
project
• Upload the jingle, the print ad,
and TVC of your product
6. • stumbleupon.com
• Vote for the web site which you
like or dislike
• Click “Stumble” and you can
randomly visit the web site based
on your interests and previous
voted web site
• Make the content of web site
product is entertaining,
informative, and unique
7. • Located at
http://www.twitter.com
• When you sign up, your
communication settings are
automatically set to public
• Easier to be updated
• Most mobile social media
• Build closer relationship with
customer
So people can read your product
info wherever and whenever
8. Objectivite:
• Knowing how people think about
your product/brand
• Knowing the responses of people
• Collecting and making another
strategy based on attitude/opinion
of people (seen by their tweets)
• Building followers/much more
product/brand’s name/keyword
available in twitter search
9. • Go to http://search.twitter.com
• Play with that !
• Find good things then say thanks on
behalf of your product/brand
• Find bad things then send them
Direct Message and clarify in order
to keep your product or brand in
the good (positive) values.
10. • Go to
http://google.com/buzz
• Social network : share
updates, photos, videos and
more.
• Privacy : private and public
shares option
• Can be accessed from mobile
devices and smart phones
11. • Go to http://www.linkedin.com
• A business-oriented social
networking: building connection
(regardless whether or not they are
LinkedIn users, everyone’s able)
• Sounds like MLM : once you add a new
connection there’s another chance to
get his/her connections (2nd degree
connections and so on)
• Profile pages (you can put every
single infos you want to)
12. • YouTube as a video website, provide one
of the most powerful forms of
communication
• YouTube, located at www.youtube.com, is
a video sharing Web site that allows users
to upload, view, and share video clips.
• Posting videos on YouTube is easy and
requires minimal time and investment on
your part.
• Your goal in creating a video may be to
inform or entertain your audience. inform
and entertain your viewers
13. • Digg is a popular social news Web
site that allows users to post and
vote on user-submitted content.
• News stories and Web sites are
submitted by users and then
promoted to the front page
through a user-based ranking
system
• Stories and Websites that make the
front page of Digg.com can lead to
thousands of unique visitors within a
very short period of time and can
lead other Web sites, typically
14. • Sphinn is a social news Web site
• Sphinn is located at
www.sphinn.com
• this website allows you to read,
submit,and vote on content; read
and take part in online discussions;
and network with others
• You can read stories on Sphinn.com
without becoming a member