This weeks ignition 5 from Clodagh and Vanessa.

1. 5
1st November 2010

2. 1. Barclays sponsored cycle lanes
Transport for London is investing a record GBP 111 million
this year in initiatives designed to encourage and improve
bicycling in London, and a sizable chunk of that money is
going toward “cycle superhighways,” or dedicated cycle
lanes into central London from the outer portions of the
city. Other cities are taking similar steps, of course, given
the increasing popularity of bicycling; what's particularly
interesting about this initiative, however, is that Barclays is
heavily involved in the effort, lending the superhighways
not just its brand name but even its corporate colour.

3. 1. Barclays sponsor bike lanes

4. 2. Canon Pixma: Colour sculptures
Nikon took its Dentsu London collaborate with
biochemist / photographer Linden Gledhill for new
Canon PIXMA colour printer campaign – ‘Colour
sculptures’. High-speed photography was used to
capture colourful formations created when sound waves
are passed through paint. Just a few centimetres high,
they are ordinarily invisible to the human eye. However,
when filmed in HD with macro lenses at 5,400 frames per
second, the physical sound wave is captured in intricate
detail. The cross platform campaign was created by
Dentsu London and will run online, in print, outdoor and
in store. cue from our celebrity-obsessed paparazzi
culture to launch the brand's D700 model in Korea.

5. 2. Canon Pixma: Colour sculptures

6. 3. Saw Vii Experiential
Here is a freaky little experiential campaign recently created by
Mitchells in Australia for the opening of SAW VII with Hoyts.
People could enter a SAW VII branded photobooth to watch the
trailer (at their own risk!) and then get a free Halloween photo
taken while still inside. The catch was, that on the third flash,
Jigsaw would appear from behind as part of their photo that was
also shown instantly on screen to add a little excitement to the
experience…

7. 3. Saw Photobooth

8. 4. Do you Know First aid?
To raise awareness around World First Aid Day, ad
agency Downtown Partners placed life size realistic
decals of a person at the bottom stairwells in Cineplex
Odeon Theatres in Toronto. At first, the decal generates
the impression that someone is lying down
unconscious and needs help, but as you get closer,
you'll realize it's just a picture on the floor with a call to
action to visit www.redcross.ca for a first aid training
course. Let's hope it doesn't freak someone out and
give them a heart attack first.

9. 4. Do you Know First aid?

10. 5. Euro for Zero Unicef
Unicef are in campaign with their euro for zero canvass. They have enlisted
Irish celebrities to canvas for the cause, pushing every person in the
country to donate just €1.
They have Dustin, Jedward, Cecilia ahern, Donacha O Callahan all on
board and are aiming to reach their target in 2 weeks.
They hope to reach the million euro point by the 6th November.
To donate one euro text ‘euro’ to 57501
Very simple and potentially very effective campaign!

11. 5. Unicef euro for Zero