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Ignition five 26.03.12


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Ignition five 26.03.12

  1. 1. 526th March 2012
  2. 2. 1. MUSE: Play Draw something for an internship The Draw Something app started going crazy a few weeks back, and this is the very first campaign I‟ve seen run thoughit… Muse, a creative agency in Amsterdam, challenged potential Interns to compete for positions via Draw Something! Wannabe interns would join their “Drawsome Intern” game, choose levels and draw the most creative interpretations of the subject matter they could, in order to score an internship with Muse Amsterdam. It‟s a great way to engage interns, and it‟s been generating some great discussion at design schools across Amsterdam.
  3. 3. 1. MUSE: Play Draw something for an internship!
  4. 4. 2. Cadbury: Olympic‟s 2012 pumped fb paradeCadbury have launched a „Cadbury Keep Team GB Pumped Parade‟to rally support for the British Olympic athletes in the lead up toLondon 2012. The virtual parade can be viewed from within aFacebook app on the Cadbury UK page which lets users create anavatar to join the parade.Everyone that joins is entered into a weekly draw to win tickets to theOlympics. Users are encouraged to invite their friends from Facebookand Twitter to help gain support for team GB, as well as postingpictures of their avatar during the parade to their Facebook wall.
  5. 5. 2. Cadbury: Olympic‟s 2012 pumped fb parade
  6. 6. 3. Project Re: Brief – Introduction from GoogleDigital advertising is apparently 18 years old this year, yet in many ways isstill in its infancy in terms of how brands use the online space. To celebrate the possibilites it offers, Project Re:Brief (by Google and ad agency Johannes Leonardo) revisits four classic US ads and reimagines them forthe digital age. But in doing so, does it also inadvertently highlight some of the pitfalls of advertising on the internet?As the intro film below explains, Project Re:Brief takes classic ads for Coca- Cola, Volvo, Alka-Seltzer and Avis and asks the creatives behind them to help devise new versions for the modern age, the intention being to demonstrate the scope available for brands online today.
  7. 7. 3. Project Re: Brief – Introduction from Google
  8. 8. 4. ANTHON BERG – BUY CHOCOLATE WITH A GOOD DEEDSweet idea made in Denmark: a store where you can purchase chocolate not with cash or creditcards, but just with the promise of a generous deed toward a person you care for. The Anthon BergGenerous Store, a chocolate pop-up store in the center of Copenhagen opened its doors last monthto remind people how sweet and meaningful it is to give chocolate to the people we love.The chocolate was „priced‟ differently, so people could pick a box according to the good deed theywere willing to do. There were more than 30 different payment options ranging from „Serve breakfastin bed to your loved one‟ to „Don‟t comment on your girlfriend‟s driving for a week‟. Most popular was„Help clean your friend‟s house‟ while the least popular was „A week where you don‟t lie to yourfather‟.The „cash registers‟ were ipad devices that ensured people‟s generous promises were posted on theFacebook profiles of both the giver and receiver of the generous deed. Many people even providedevidence of their good deeds in the form of pictures on Anthon Bergs‟ Facebook page.
  9. 9. 4. ANTHON BERG – BUY CHOCOLATE WITH A GOOD DEED deed/#more-11750
  10. 10. 5. Project brief: Coca Cola – „Hiltop‟ – I‟d like to buy the world a cokeThe Project Re:Brief website features info on the project, and showcases the original ads, plus the new versions created for the digital age. So far, only two of the new ads have been uploaded to the site, those for Coke andVolvo. The Coke one is a reimagining of the classic Hilltop ad, which features the eternally catchy Id Like To Buy The World A Coke. Here it is, to refresh your memory:
  11. 11. 5. Project brief: Coca Cola – „Hiltop‟ – I‟d like to buy the world a coke
  12. 12. 5. Project Re brief: Coca Cola – Mobile Ad Demo The new version takes the central premise of the original spot: buying the world a Coke, and offers up a digital solution that allows audiences to nominate a city that theyd like to buy a Coke for, and then send one via the internet along with a message. Special vending machines then distribute the free Cokes in the designated cities, and the lucky recipients can record their own messages saying thanks. The project can be accessed via the net or a mobile app. The film below shows how the mobile version works:
  13. 13. 5. Project Re brief: Coca Cola – Mobile Ad Demo