2. This Week...
The campaign that knows what’s coming, Norway’s First Child Bride, A hair raising
message, Surprise Sporting Challenge, Can we auto-correct humanity?
The campaign that knows what’s coming
VW Side Assist
Norway’s First Child Bride
Plan International
A hair raising message
The Swedish Childhood Cancer Foundation
Surprise Sporting Challenge
The North Face
Can we auto-correct humanity?
Prince EA
3. The campaign that knows what’s coming
VW Side Assist
The new Volkswagen side assist always knows what is
coming. Obviously in traffic that is. But this campaign has
taken that thinking to the advertising world by telling
people what is upcoming in press, radio, TV and outdoor
campaigns.
We can only imagine how much planning this took.
4. Norway’s First Child Bride
Plan International - Children’s Development Charity
Thea is a 12-year-old girl living in Norway and on Saturday 11th
Oct. she was set to marry a 37-year-old man named Geir,
becoming the country’s first official child bride. For the past
month Thea has been writing about her upcoming marriage.
“So I know what sex is but…it’s just weird and disgusting
especially when he is so old and nobody can force me to do it??”
Thankfully, the outrageous story of Thea the child bride is not
real. It is a marketing campaign from Plan International, aimed at
raising awareness to the 39,000 real children around the world
who are forced into marriage daily. Demonstrating a reality and
bringing the issue close to home really had an impact on people
and they were outraged by the idea of young Thea getting
married.
The campaign started a petition to stop Thea’s wedding which
coincided with the UN’s International Day of the Girl Child.
#StopTheWedding - spread like wildfire across social media and
the protest reached out to more 3.5 million people via the
Facebook and Twitter messages of almost 8000 people.
5. A hair raising message
The Swedish Childhood Cancer foundation
A Swedish subway ad got a lot of attention earlier this year
by showing a woman's hair blowing beautifully in the wind
whenever a train arrived.
And now it has inspired another attention-grabbing display.
But the reason behind this video is far less vain and one
with a serious cause behind it.
6. Surprise Sporting Challenge
The North Face
Shoppers in Korea faced a sudden sporting challenge in a
terrifyingly hilarious stunt by The North Face and South
Korean agency, Innored, titled "Never Stop Exploring.“
Unsuspecting customers at this pop-up North Face store
were startled when the floor below them slowly began to
disappear. They were forced to grab on to the walls which
happened to have rock-climbing holds attached to them.
Then, a brand new North Face item descended from the
heavens, just out of their reach. A 30-second timer
appeared with a message telling them they could have the
item if they grabbed it on time.
7. Can we auto-correct humanity?
Prince EA
We’re so consumed by our phones and social networks,
that sometimes we forget to live.
This video hits the nail on the head when it comes to
describing how our generation is missing out on so much in
life because of our obsession with social media and mobile
devices.
Has it changed our lives for the worse?
