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1 of 11
What
                          An opportunity to promote Greenpeace and the
                    VW Dark Side campaign using Subvertisments (spoof adverts)
                                      created by the public.

                            A launch party and a weekend pop up shop.



InsertedImage.png
Why
                    Volkswagen lobby against EU
                    emission laws overshadowing
                         their green washing
                           commercials. 
InsertedImage.jpg
When
                    6th – 8th April




InsertedImage.jpg
Where
                         The Forge
                    3-7 Delancey Street
                          Camden
                         NW1 7NL
InsertedImage.jpg
The party
                    • Star Wars fancy dress

                    • Live band and DJ

                    • Write your message to VW photo opportunity

                    • Storm Troopers

                    • Open until 1am
InsertedImage.jpg
The shop
                    • Screening of subvertisments on large screen

                    • Write your message to VW photo opportunity

                    • Get information on the campaign

                    • Information and opportunity to join
                      Greenpeace
InsertedImage.jpg
Campaign update

                    • VW announced improvements to its new cars
                      that will reduce emissions, no doubt this is
                      partly due to half a million Jedi campaigning.

                    • VW successfully lobbied to lower carbon cut
                      targets.

InsertedImage.jpg
Keep up the good
   work Jedi
Volunteer
                              opportunities
                    • Leafleting at Camden high street

                    • Storm Trooper

                    • Providing Information to the Public

                    • Staffing the party

InsertedImage.jpg
email rachel@didlix.co.uk

InsertedImage.jpg
May The Forge Be
                        With You
InsertedImage.jpg

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The Dark Side

  • 1. What An opportunity to promote Greenpeace and the VW Dark Side campaign using Subvertisments (spoof adverts) created by the public. A launch party and a weekend pop up shop. InsertedImage.png
  • 2. Why Volkswagen lobby against EU emission laws overshadowing their green washing commercials.  InsertedImage.jpg
  • 3. When 6th – 8th April InsertedImage.jpg
  • 4. Where The Forge 3-7 Delancey Street Camden NW1 7NL InsertedImage.jpg
  • 5. The party • Star Wars fancy dress • Live band and DJ • Write your message to VW photo opportunity • Storm Troopers • Open until 1am InsertedImage.jpg
  • 6. The shop • Screening of subvertisments on large screen • Write your message to VW photo opportunity • Get information on the campaign • Information and opportunity to join Greenpeace InsertedImage.jpg
  • 7. Campaign update • VW announced improvements to its new cars that will reduce emissions, no doubt this is partly due to half a million Jedi campaigning. • VW successfully lobbied to lower carbon cut targets. InsertedImage.jpg
  • 8. Keep up the good work Jedi
  • 9. Volunteer opportunities • Leafleting at Camden high street • Storm Trooper • Providing Information to the Public • Staffing the party InsertedImage.jpg
  • 11. May The Forge Be With You InsertedImage.jpg