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The Dark Side
1. What
An opportunity to promote Greenpeace and the
VW Dark Side campaign using Subvertisments (spoof adverts)
created by the public.
A launch party and a weekend pop up shop.
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2. Why
Volkswagen lobby against EU
emission laws overshadowing
their green washing
commercials.
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4. Where
The Forge
3-7 Delancey Street
Camden
NW1 7NL
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5. The party
• Star Wars fancy dress
• Live band and DJ
• Write your message to VW photo opportunity
• Storm Troopers
• Open until 1am
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6. The shop
• Screening of subvertisments on large screen
• Write your message to VW photo opportunity
• Get information on the campaign
• Information and opportunity to join
Greenpeace
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7. Campaign update
• VW announced improvements to its new cars
that will reduce emissions, no doubt this is
partly due to half a million Jedi campaigning.
• VW successfully lobbied to lower carbon cut
targets.
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9. Volunteer
opportunities
• Leafleting at Camden high street
• Storm Trooper
• Providing Information to the Public
• Staffing the party
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