Ignition five 05.03.12


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  • its concept is similar to that of Twitter. The point is to ‘follow’ people from all over the world – not just your real-life friends. However, instead of tweets, you follow user’s ‘pinboards’ full of images.Kittens and cupcakes - Cupcakes – the Surprising Way to Marketing SuccessEnjoy PinningBe NicheMix it UpThink Outside the Box
  • Ignition five 05.03.12

    1. 1. 505th March 2012
    2. 2. 1. Radio Gauge
    3. 3. 1. Radio Gauge“Our investment in this project is testament to the confidence we have in the effectiveness of radio as an advertising medium. said IBI chairman, Scott Williams. “We can now measure the performance of radio campaigns for thosewho use our medium as an integral part of their marketing activity,” said Antony Whittall, commercial director for RTÉ Radio. “In addition RadioGAUGE measures the strength of that radio campaign‟s creative execution and can give feedback to all those brands that take part. “We believe the accountability provided by RadioGAUGE will bewelcomed by advertisers and media buyers who are under pressure to demonstrate value for every euro spent on advertising.”
    4. 4. 2. Leap Year Ladies 29 February 2012; Brave Martina Connolly, from Islandbridge, Dublin 8,brought the Leap Year legend to life, by proposing to her man during half-time at the Republic of Ireland v Czech Republic match in the Aviva Stadium last night. In the name of love, Presenters Claire Solan and Aidan Power from 98FM‟sMorning Crew, acted as conspirators in Martina‟s plans to „put a ring on it‟ with her sweetheart Derek McGill. The shock proposal ended up on the Aviva Stadium‟s big screen with Derek saying YES! Martina has been with Derek since 1990 and the couple have two children together and always talked about „one day‟ getting married. Martina and her new groom shared a passionate and emotional kiss in front of a teary crowd.It was a magical evening for everyone and after the proposal, Martina and herhubby to be headed up to the FAI VIP suite to enjoy the rest of the game over a glass of champagne.
    5. 5. 2. Leap Year Ladieshttp://www.youtube.com/watch?feature=player_embedded&v=CZq51TM-0go
    6. 6. 3. The Guardian tells the story of the three little pigsThe Guardian has launched a new media campaign about how the ThreeLittle Pigs fairytale would be covered in the social media age.The commercial gives the well-known fable a 21st-century makeover,showing how a bloggers suspicions reveal that the pigs story is not what itseems - and the big, bad wolf may not have been that bad after all. The two-minute advertisement aims to showcase The Guardians concept of "openjournalism", where journalists, together with their readers, seek tounderstand and report on all aspects of a story through print, online andmultimedia platforms. I think it shows how the Guardian can be morerelevant in today‟s online world, it‟s not about promoting subscriptionsMonth long campaign including outdoor advertising, cinema and print ads, and a 24-hour takeoverof the UK YouTube homepage
    7. 7. 3. The Guardian tells the story of the three little pigs http://www.youtube.com/watch?v=vDGrfhJH1P4&noredirect=1
    8. 8. 4. JNRS Newspaper readership in Ireland has declined by 2.4 per cent year-on-year (Source: JNRS Feb 2012). The JNRS report for 2011 shows that 2.89 million adults, or 81% of the adult population, read the print editions of newspapers in the period. This compared with readership of 2.96 million a year earlier, representing 84% of the adult population. The only daily papers to see an increase in readership were The Daily Mirror and The Examiner.The latest book sees the continued popularity of Newspaper Magazines, which have become a central part of the Newspaper offering. The weekend newspaper category appears to bridge the gap previously filled by more expensive magazines by providing readers with additional content at no extra cost. The Sunday Times in particular re-corded increases in the readership of its Magazine (+3%), Culture (+5%) and Style supplement (+2%).
    9. 9. 4. JNRS
    10. 10. 5. Pinterest – what is it?Pinterest is a social bookmarking site that lets users collect andshare things they like on the web. The service enables users tocreate online bulletin boards, or “pinboards,” for popular categoriessuch as home decor, food and wedding inspiration. Members can usePinterest‟s “Pin It” tool and iPhone app to save things they see onlineand offline. Once something has been pinned, others can re-pin it,making it possible for an image to spread throughout the socialnetwork. It is known as „Fantasy Football for women‟ with 80% of it‟susers in the US being women. Pinterests user base isoverwhemingly American though, with around 12 million members,compared to 200,000 in the Britain.
    11. 11. 5. Pinterest – what is it? http://www.digitalbuzzblog.com/
    12. 12. 5. Pinterest – what is it? http://www.digitalbuzzblog.com/http://www.youtube.com/watch?v=l4ldmT76T00