Euro Disneyland faced many issues when it first opened in Paris due to failing to properly analyze the European market. Some key failures included not accounting for cultural differences between Americans and Europeans, such as Europeans preferring longer vacations and not liking to wait in lines. There were also many operational miscalculations, such as narrow parking spaces and not allowing wine in the park initially. The park experienced financial losses and declining investor confidence as a result of these strategic and marketing missteps when entering the European market. The document recommends that comprehensive market research through tools like surveys, focus groups, and data analysis should be conducted before expanding into new regions to better understand local tastes, preferences, and business customs.

1. EURO DISNEYLAND DOWNFALL
AMIDST CULTURAL DIFFERENCES
:CASE ANALYSIS

3. Introduction
Walter Elias
Disney
Innovator : came
up with the idea
of a theme park
7 Emmy Awards
22 Academic
Awards
International Icon
Created Mickey
Mouse
Revenue : USD 45
Bn as on 2013
Theme Parks :
Tokyo, Hong Kong,
Paris, Florida
Movie to Watch :
Saving Mr Banks
Demised in
1966,Due to Lung
Cancer

4. Issue : Selecting Europe for Euro Disney Land
Success of Disney Land in Tokyo was the driving force to expand.
Europe was far more Infrastructural developed as compared to other upcoming regions.
Paris was home to more people as compared to Tokyo.
Climatic Conditions in Europe was exactly mirror of Tokyo.
Walt Disney was already popular in Europe as his animation movies earned massive revenues.
Paris was the ultimate choice as ut was well connected with the major European cities.

6. Euro Disney Land Flunked
In Favour
Against

7. Failed to scan
European
Environment
Narrow Parking
Spaces for the
bus drivers
Overambitious
Plans
ISSUES
Strategic &
Financial
Miscalculations
Operational
Miscalculation
Failed to
foresee
Recession

8. Whopping
40% Increase
in Labour cost
Europeans
prefer a longer
vacation
tenure
Rocky Labour
Relations
ISSUES
American
superiority
complex
French people
do not like to
wait in ques
Not Allowing
wine pre 1993

9. Marketing
Glitches
Not so
Magic
Financial
downturn
ISSUES
Lack of
Emotional
Touch
Overlooked
allied
business
Investors
lost
confidence

10. Need for a Comprehensive Market Research
Coca cola failing in Saudi Arabia
SWOT Analysis
EFFECTIVE Mode of Communication
P E S T L E Analysis
FEEDBACK from the customers in the park
SURVEY Method
STUDY of Tastes & Preferences
DESCION MAKING on facts and figures , rather than being intuitive

11. Alternative Business Communication Model
RESEARCH
CONTROL
MEASURE
FEEDBACK
PLAN
COMMUNICATE
CONNTINGENCY
PLAN

12. The most important thing in
communication
is hearing what isn’t said.
:Peter Drucker