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EURO DISNEYLAND DOWNFALL
AMIDST CULTURAL DIFFERENCES
:CASE ANALYSIS
Introduction
Walter Elias
Disney

Innovator : came
up with the idea
of a theme park
7 Emmy Awards
22 Academic
Awards

International Icon

Created Mickey
Mouse

Revenue : USD 45
Bn as on 2013

Theme Parks :
Tokyo, Hong Kong,
Paris, Florida

Movie to Watch :
Saving Mr Banks

Demised in
1966,Due to Lung
Cancer
Issue : Selecting Europe for Euro Disney Land
Success of Disney Land in Tokyo was the driving force to expand.

Europe was far more Infrastructural developed as compared to other upcoming regions.
Paris was home to more people as compared to Tokyo.
Climatic Conditions in Europe was exactly mirror of Tokyo.
Walt Disney was already popular in Europe as his animation movies earned massive revenues.
Paris was the ultimate choice as ut was well connected with the major European cities.
Euro Disney Land Flunked
In Favour

Against
Failed to scan
European
Environment

Narrow Parking
Spaces for the
bus drivers

Overambitious
Plans

ISSUES

Strategic &
Financial
Miscalculations

Operational
Miscalculation

Failed to
foresee
Recession
Whopping
40% Increase
in Labour cost
Europeans
prefer a longer
vacation
tenure

Rocky Labour
Relations

ISSUES

American
superiority
complex

French people
do not like to
wait in ques
Not Allowing
wine pre 1993
Marketing
Glitches
Not so
Magic

Financial
downturn

ISSUES
Lack of
Emotional
Touch

Overlooked
allied
business
Investors
lost
confidence
Need for a Comprehensive Market Research
Coca cola failing in Saudi Arabia

SWOT Analysis

EFFECTIVE Mode of Communication

P E S T L E Analysis

FEEDBACK from the customers in the park

SURVEY Method

STUDY of Tastes & Preferences

DESCION MAKING on facts and figures , rather than being intuitive
Alternative Business Communication Model
RESEARCH

CONTROL

MEASURE

FEEDBACK

PLAN

COMMUNICATE

CONNTINGENCY
PLAN
The most important thing in
communication
is hearing what isn’t said.
:Peter Drucker
Euro disneyland : Downfall

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Euro disneyland : Downfall

  • 1. EURO DISNEYLAND DOWNFALL AMIDST CULTURAL DIFFERENCES :CASE ANALYSIS
  • 2.
  • 3. Introduction Walter Elias Disney Innovator : came up with the idea of a theme park 7 Emmy Awards 22 Academic Awards International Icon Created Mickey Mouse Revenue : USD 45 Bn as on 2013 Theme Parks : Tokyo, Hong Kong, Paris, Florida Movie to Watch : Saving Mr Banks Demised in 1966,Due to Lung Cancer
  • 4. Issue : Selecting Europe for Euro Disney Land Success of Disney Land in Tokyo was the driving force to expand. Europe was far more Infrastructural developed as compared to other upcoming regions. Paris was home to more people as compared to Tokyo. Climatic Conditions in Europe was exactly mirror of Tokyo. Walt Disney was already popular in Europe as his animation movies earned massive revenues. Paris was the ultimate choice as ut was well connected with the major European cities.
  • 5.
  • 6. Euro Disney Land Flunked In Favour Against
  • 7. Failed to scan European Environment Narrow Parking Spaces for the bus drivers Overambitious Plans ISSUES Strategic & Financial Miscalculations Operational Miscalculation Failed to foresee Recession
  • 8. Whopping 40% Increase in Labour cost Europeans prefer a longer vacation tenure Rocky Labour Relations ISSUES American superiority complex French people do not like to wait in ques Not Allowing wine pre 1993
  • 10. Need for a Comprehensive Market Research Coca cola failing in Saudi Arabia SWOT Analysis EFFECTIVE Mode of Communication P E S T L E Analysis FEEDBACK from the customers in the park SURVEY Method STUDY of Tastes & Preferences DESCION MAKING on facts and figures , rather than being intuitive
  • 11. Alternative Business Communication Model RESEARCH CONTROL MEASURE FEEDBACK PLAN COMMUNICATE CONNTINGENCY PLAN
  • 12. The most important thing in communication is hearing what isn’t said. :Peter Drucker