2. C 1. Oneills Amsterdam Oneills surf clothing line wanted to stand out form the crowd when launching their new bikinis and they managed to do that with a smart marketing campaign in Amsterdam. In a city where it is hard to shock the sight of a troupe of scantily clad women literally surfing down the canals stopped traffic and tourists alike. The event has created lots of content form people taking photos, huge word of mouth buzz and now the video is set to have a life of it’s own online. Smart marketing indeed and certainly put a smile on our faces.
4. C 2. Work Experience 2011 Task: To deliver a full media strategy, from concept to delivery for Vodafone s new loyalty scheme Cherry Points. Brief Concept Construct Ads Radio/TV/Outdoor/Press/Online Media strategy Presentation
6. 3. The Homeless Banner Campaign Here is a neat little case study for Stadsmission, a small charity dedicated to helping the homeless in Stockholm. The “Homeless Banners” campaign was based around a blank, homeless banner with no website to live, a banner that has been re-sized, and waiting for a home… When users got to the micro-site, they were promoted to copy the embed code, and paste it onto their own website, essentially giving the banner a place to live. The longer it was embedded and the more that it was interacted with, the brighter the banner became, helping to drive donations and further emergency banner housing to help spread the word…
7. 3. The Homeless Banner Campaign http://www.digitalbuzzblog.com/
8. 4. Renault Electric Vehicles The 60-second spot, 'Renault ZE', has been created by Paris-based advertising agency PublicisConseil and directed by Dougal Wilson. The ad features people using electricity and energy in their every day lives to power a hairdryer, a computer and a TV. The ad then questions why electricity shouldn’t also be used for travelling, as the camera pans to a woman charging up her Renault ZE. The spot forms part of Renault's 'Drive the Change' proposition and aims to reassure people who are cautious about new technology.
10. C 5. The Best Excuse Ever Cerveza Norte, the Argentina beer brand, and Del Campo Nazca Saatchi & Saatchi, have won a Gold at the Clio Awards for Integrated advertising campaign, “Le MejorExcusa Del Mundo” (The Best Excuse In the World). Men from the North of Argentina needed a good excuse to go to the bar to drink beer with their friends. They needed the best excuse ever. For each Norte beer a man drank at the bar, the brand allotted one minute of good deeds. A Norte team was in charge of the work. They put counters in the street with the accrued minutes, and the good deeds could be followed on the Internet.
