This is my asnalysis of previous AS Media blogs.

1. ANALYSING PREVIOUS
WORK
BY HOLLY ETTY

2. THE BLOG I HAVE CHOSEN
The blog I have chosen to analyse is Johnny Fonseca’s blog from 2013 AS Media taught by Mrs Baker. I chose this
blog as I believe it was very successful in the way he chose to design, layout and post on his blog; I shall be
further discussing these aspects in the next few slides.
Firstly, what attracted me to pick this blog was the fact that I really like the style, fonts and pictures he used as
they are very classic and they enable the blog to look professional as well as cool and current. I think the fact
that the colours and fonts are very simple yet stylish enable the blog not too look too cluttered and allow it to
look succinct, as well as interesting and slick. I also think it was a good idea that he has made the title of his
magazine the title of his blog and has used one of the photos from his magazine as the header for his page.
This allows the blog to be easy to understand and allows the examiner to know exactly what it is about in
regard to his coursework.

3. THE ‘DRAFT’ SECTION
The first thing I find interesting about Johnny’s draft section is that he has used lots of different ways of
presenting his work. I really like the fact he used a video clip for the feedback section of his second draft as it
makes his blog more varied and interesting and it breaks up loads of text and PowerPoint's which can get very
tedious to read after a while as its just blocks of text. I also like that this section is very full of pictures with
descriptions rather than having to click on slide share its all just there waiting to be viewed. This makes it
easily accessible and allows the layout to be clean and interesting at the same time. He has also sectioned his
blog e.g. ‘sketches’ and ‘magazine first draft’ to make it easy to see what part hes talking about; under each
photo of his magazine he analyses it so not to confuse anyone on what part of the magazine he is talking
about which also helps keep his work tidy and easy to understand.

4. THE ‘EVALUATION’ SECTION
What I like about this section is that there is no text on the actual blog. This makes it more interactive for the
viewer of his blog as it is predominantly videos (e.g. his evaluation video). I think this is good as it makes it
interesting to view as you're not just looking at blocks of text, despite there being text that you can read along
with the video to in regard to his Evaluation video. I think this is a very innovative way of presenting his
evaluation as even though his evaluation is written in his own words, in reading them out and doing a video
to go with it he can express his words in the way he wants to, as well as having music in the background which
compliments his magazine style. The whole style of the evaluation video adheres to his magazine’s genre of
R&B and also the house style in regard to colours he's used. I think this is a very good way of presenting his
evaluation and I believe I would like to do something similar when I get round to evaluating my final
magazine. I also like that he designed part of his evaluation as a magazine and put this on his blog as it really
shows off his media skills and makes his blog different to everyone else.

5. THE ‘FINAL’ SECTION
This section is very brief and to the point which is good as there doesn’t need to be a lot of detail in this section as
its just showing the final product. However, in regard to the audience feedback section, I think he could of
done a video clip instead of a PowerPoint as this probably would have been more interesting and effective.

6. THE ‘PLANNING’ SECTION
I like this section as it is very detailed and you can tell he put a lot of work into the planning of his final product.
All of his ideas and planning materials are in the right order as well as being in different formats for various
sections such as the cover sheets are photos and the article/interview is a video. This makes this section very
interesting to read/watch/view despite there being a lot of posts and a lot of content. I think its important to
make sure my planning section is similar to this as I want to be able to justify to the examiners exactly how I
planned to do my magazine, where I got the ideas from and all of the content, so that it all makes sense and
that I can refer back to it in my evaluation. I like that its detailed as we can also see what he changed and kept
the same about his original magazine concepts i.e. sketches which I think is very interesting as you can see
how he has progressed and changed his magazine throughout the process from planning to the final product.

7. THE ‘PRELIMINARY TASK’ SECTION
Similar to the ‘Final’ section, this is fairly breif as it was only one task. However, the preliminary task section does
emphasise how much his skills have improved since the beginning of the course and his first piece of
coursework to his final product which is good and interesting to see. Despite it only being one post, it is still in
a good amount of details with pictures and text to keep it varied.

8. THE ‘PRODUCTION LOG’ SECTION
This section is extremely detailed as you can see that he has made 41 production log posts. This highlights that he
made sure he posted after almost each lesson/week he had during his coursework. Almost every post hes
made in this section has a picture to go with it which makes the text posts slightly more interesting than just
text. However, when I create my production log I think I will do a few video diary uploads just to give it that
extra bit of variation and to make it more interesting.

9. THE ‘RESEARCH’ SECTION
I really like this section as it is all very organised and is very appealing to the eye in regard to layout. This section is
very detailed and has lots of different multimedia such as text posts, pictures, videos and PowerPoint's. This
varies the content as research can be really boring sometimes as we may have read/heard of these things
before. I really enjoy the basic analysis video as its showing what the students did in class and separates the
different sections of research by adding in a poster and explanation within the video. I would like to have a
research section similar to this as I believe it is very well organised and attractive to look through despite
there being lots of information.

10. THE ‘RESEARCH’ SECTION
I really like this section as it is all very organised and is very appealing to the eye in regard to layout. This section is
very detailed and has lots of different multimedia such as text posts, pictures, videos and PowerPoint's. This
varies the content as research can be really boring sometimes as we may have read/heard of these things
before. I really enjoy the basic analysis video as its showing what the students did in class and separates the
different sections of research by adding in a poster and explanation within the video. I would like to have a
research section similar to this as I believe it is very well organised and attractive to look through despite
there being lots of information.