A Do-it-yourself Guide to Marketing.

1. Market Right!A No-Nonsense Approach to Do-it-Yourself Marketing Stacey Ruth CEO, The WOW Factory

2. Maximize YourEvent Marketing.

4. Competition

5. Knowing where to start

6. Creative ideas

7. Strategy/Plan

8. More tactics

9. Better Tactics

11. Get Answers. GET INSIDE THEIR HEADS.Not sure what’s keeping attendees and traffic away from your event? Wondering why they just aren’t really engaged in your program? Stop guessing. Ask. SURVEY.Live phone surveys deliver more statistically valid, and in-depth information than any other polling methods. ANALYZE.Look for the trends. Is your event aligned with what your audience is actually looking for? ADJUST.Adapt your event content, speakers, location, experience, or just your message. Communicating how you are uniquely addressingattendee needs is the biggest step to growing your attendance.

12. INSIGHT #2Get LOUD.

13. GetLoud. Turn it up a notch. Lack of awareness is the greatest obstacle to event attendance. This is no time to be humble. You have an event to grow. Limited budget need not limit your visibility. Today, targeted online and social promotion opportunities are readily available on almost any budget.

14. INSIGHT #3Get FOCUSED.

15. GetFocused. No one can be all things to all people. Your event has a clear purpose and a precise set of objectives. Align your event experience with those objectives, and watch your credibility – and attendance – soar. Build a community of like-minded individuals who are there for those same reasons.

16. INSIGHT #4Get CREATIVE.

17. GetCreative. Powerful creativity comes from absolute clarity. It is brief. It is complete. It is visually compelling. How your website looks, the sophistication of your emails, every touch point with potential attendees – all telegraph the brand of your event. What are you saying about your event right now?

18. INSIGHT #5Get READY.

19. GetReady. We’ve got work to do. It’s time to get down to “brass tactics”. Let’s see some examples:

20. RealExamples Shaun King launched the Courageous Church in Downtown Atlanta using only Facebook, Twitter, YouTube and blogging. Even with no catchy mailer, six hundred people showed up. Facebook was so impressed that they featured a blog post talking about how Pastor Shaun used Facebook to build a church community. Lesson: Social media is more than an online accessory; it’s a dynamic active community To tap into.

22. Keep it content-rich (announcements of upcoming events don’t really count)

23. Ensure more than 50% of content comes from Fans

24. Engage your Fans through polls and contests that get them generating the content

25. Enhance your page with applications that drive engagement and viral effect – like virtual gifts.

26. Reward your audience with giveaways, sweepstakes, and sale coupons. (HINT: These can be from sponsors!)

27. Bring the conversation offline

29. Ask questions and get feedback / advice

30. Run a poll

31. Point to useful resources (including sister organizations)

32. Promote your content / speakers / sponsors

33. Tell others about events (not just yours)

34. Follow those who follow you

36. Keep it informative

40. No less that one post per week if possible

41. Including an image with a post is recommended when possible. Use your keywords in the image “alt” attribute when possible

42. Link to other blogs and/or to previous posts of your own

43. Mix up length of your posts. When possible, offer analysis, new tips and tricks

44. Announce on other social networks about your post (Facebook or Twitter).

45. Comment to other’s comments in your own blog.

48. Resource websites

49. Event dates

51. An optical illusion works

53. Survey

54. S.W.O.T.

55. Build a S.M.A.R.T. Plan

56. Budget

57. Build Timeline/Schedule

59. Focus on Christian principles

60. Strength of group as lobby

61. Limited funding

63. Return to core values

64. Mega “for profit” conferences

65. EconomyTHREATS OPPORTUNITIES

66. Marketing Strategy: Budget Percentage of revenues20% (used more for small businesses) Percentage of net sales4% is a common multiplier Everything you can afford More than the competition Desired customer (attendee) growth Industry specific Spend nothing, market for free Desired market share Objective/task oriented Take last year's budget and subjectively add to it or cut it to arrive at a figure for this year's budget

68. Hold a Contest

69. Give Away Tips

70. Get A Posse

71. Add-on with a Discount

72. Build Referral Program

73. Update Your Website

74. Get Social

76. Speak Up

77. Participate In Church & Community Service Events

78. Write Articles

79. Be The Expert