promo evaluation

1. NAME
UNIT 28:CORPORATE AND PROMOTIONAL
PROGRAMME PRODUCTION
LIVE BRIEF EVALUATION

2. POST-PRODUCTION

3. PRODUCTION LOG
1) The first stage of my editing process was making sure all the footage I planned on using
was taken from my SD card and placed into a file within my computer system named 'Promo
Footage'. This helped quicken my process as all the footage was organised in one place and it
meant I didn’t have to re-upload and link my footage every time I edited.
2) After opening a new premiere pro editing timeline under the name 'Euro promo', I imported
my 'Promo Footage' file. As well as an un-copyrighted music piece I had downloaded from the
internet.

4. PRODUCTION LOG
3)My first step in adding to the timeline was putting in my music which I
then, using the razor tool (C) cut down to around 1:30 min. On top of
this I added my footage, starting with an establishing shot of the
building. The music acquired had a strong repetitive beat which I used
to my advantage by timing my cuts with the beat, making for effective
transitions.
4)There were to main circumstances in which I had to edit my sound. I
had two interviews in my sequence, to make sure the dialogue could be
heard clearly I decreased the volume of the music. To make sure the
music flowed in and out easily I used the keyframe tools which enabled
me to slowly decrease and then increase the pitch, to make he dialogue
sound less empty I kept the music on whilst he interviewees were
talking but at a low volume.

5. PRODUCTION LOG
5)The major piece of sound editing I did was to my first interview, he
interview was taken in a small room with a built in fan, the fan seemed
to produce a distinctive hum throughout the video which slightly
overtook the dialogue. With help from my tutor I opened the sound from
the interview in adobe audition, where I then used certain audio effects
and software tools to soften the background noise and add more
structure to the dialogue.
6) At the end of my video I added a small animation clip that I had made
in Adobe after effects with the keyframe tools. It was a simple animation
that consisted of the company logo and important information such as
phone number and email. As it has a white background I used a fade to
white transition from the footage to the animation which makes the
frame flow easily into the animation.

6. PRODUCTION LOG
7) at the end of my video made sure
everything was in order before
rendering and exporting it. I exported
the sequence under the format
'H.264' and preset YouTube HD 720p
25', with the output name 'Euro
Promo'. I exported the clip in these
specific settings as it’s the standard
format for most viewing outlets.

7. REVIEW AND
DELIVERY

8. PEER/TUTOR FEEDBACK
Discuss any feedback received here.
What amendments or changes have you made? How has this benefitted the
end result?
In the original sequence I had acquired interviews from two staff members.
one performed brilliantly whilst the other I could sense was camera shy, he
tried reading from a script but it didn’t help as the words seemed to sound
too forced and the dialogue didn’t flow nicely. With no other option I put the
interview into my sequence, after some editing to both the video, especially
the sound, I thought it turned out alright but was still slightly weary on
whether or not it hindered the overall professionalism of the video. After
showing it to my tutor he conformed my thoughts and I decided to retake the
first interview with a different subject. I asked one other member of staff but
he refused, instead I used my brother who had previously worked at the
showroom and still had the uniform, with a new interviewee I acquired the
interview I wanted at home and implemented it into my already finished
sequence, the interview went a lot smoother that the latter and in my opinion
helped provide the interview with a more professional look.

9. CLIENT FEEDBACK
Insert screenshots and discuss any feedback received here.
Was the client happy with the final product? Any changes required?
Since I work part time at the business of my client I showed my final product to
my client in person so I have no illustrative evidence of client feedback. The
overall feedback was I got from them was all positive. The staff members praised
the cinematography saying how I made the tile displays that they themselves
thought looked old and boring, look interesting and stand out through the use of
camera angles and good editing. When I showed it to the manager he was
extremely pleased and asked if I could send him a copy so he was able to put it
up on the companies official website. From all of this feedback I felt happy with
what I had produced as the main intention of working to a brief and producing a
promotional video for a business is pleasing the client which I feel I have very
much done. The only piece of criticism concerning the video which I received was
a sort of self criticism from a staff member who's in the video who didn’t like the
look of himself on camera but obviously this has no connection to the actual
production.

10. EVALUATION

11. MANAGEMENT
Critically evaluate your work in reference to professional practice.
Discuss time management, leadership skills, communications, meetings, achieving
agreed outcomes, working to agreed timescales, recommendations for future tasks
As it was a two person project we split up the pre production work where necessary in
order to get all the vital documents done as quick and as effectively as possible, after
finishing each piece of pre production we would both then take a small amount of time
comparing each set of documents and putting are own input into each others. I felt that
that this method of group work helped to increase work flow and the overall level of the
work we were producing, as well as giving us the opportunity to work as a team and
individually, therefor widening are knowledge of both methods. During the filming
process we worked very co-dependently, we built on each others ideas and worked
together to achieve certain shots, such as the slide and pan shot where two different
patterns of movement were used simultaneously in one frame. I felt that this on set
teamwork gave us good experience as to how filming is done in professional practice
as there are multiple crew members working on a single scene where teamwork and
communication are key. As I have worked part-time at European Ceramics for almost
two years I have built a strong relationship with both management and staff, which is
something that made any communications with the client quick and easy, any issues or
altercations could be brought up and discussed in a very formal manner. Tis put us at
an advantage as we didn’t have to deal with the awkwardness and standard formalities
of dealing with a new client or being in a new space as I knew already where we could
or couldn’t go and what we could or couldn't film.

12. CONSTRAINTS
Critically evaluate any constraints
It could be legal, regulatory, or financial. It could be resources (time, budget, personnel)
One of the biggest constraints we encountered during the filming process is time, although we kept
within our schedule well with all three major stages completed in time (pre-production prep, filming,
post-production), we failed to leave a small period of time afterwards to deal with any corrections
where necessary, although there were no real dire altercations with the final product I would've liked
the opportunity to revisit it and make some slight changes, such as correcting the sound of the first
interview. As It was filmed in a room with a fan there is a slight humming that filters the voice in a
strange way, if I had spare time for myself in the schedule I would've have been able to properly edited
the videos sound in after effects. Another issue we had with time was during the filming process, as
both me and my filming partner both have part time jobs as well as college and as the showroom in
which we were filming closed at 5 everyday our opportunity for filming was quite slim. As we finished
college at 12:20pm on a Wednesday we decided this would be the most appropriate time to film, as
was agreed with our client, the only issue was that after 1pm on a Wednesday the showroom would
have virtually no customers making it almost impossible for us to acquire footage of any real
customers. Instead we used myself as an actor, it was only a small clip but we thought it important to
show people the customer service side of the business.
One regulatory constraint that we had was during filming, we wanted to film the warehouse of the
showroom in order to show the side that customers don’t usually see, health and safety regulations of
the business denied us from entering the warehouse unless we were dressed in the appropriate safety
gear (hardhat, steal-cap boots, high visibility jacket), but we only had one set of spare safety
equipment so only one of us could go in to film at one time meaning we didn’t have the two creative
standpoints we had for the rest of the filming, meaning the process took more time as we would have
to agree upon the shots and then go back in when necessary to acquire the suitable shots. In the end
no warehouse shots were actually used.

13. FINAL PRODUCT
Critically evaluate the final piece.
Has it been produced to professional standard (technical and aesthetic standards), fitness for
purpose? Realisation against proposal. Ensure to compare against other products.
I feel that although we produced what would be considered an amateur production, we kept up to
professional standard sin all stages of our production. Before we started the physical production
process we created an immense amount of pre-production planning, with mood boards, mind maps
and greatly detailed annotations of similar themed promotional videos which gave us a good idea of
what does and doesn’t make for a professional corporate video as well as the basis for what kind of
target audience we were trying to reach. We created in detail all documents that are necessary for the
pre-production of any professional project such as scripts, shots lists, resource lists and most
importantly health and safety documents, of which we used professional stencil documents. Although
we already had a friendly relationship with our client we still handled the communication process with
them, both prior to and during the production with a class of professionalism, in our emails we
explained exactly what we wanted to do and why, with detailed examples of what we wanted to film, In
terms of shots and interviews. All thanks to college during the filming process we had access to a
number of high standard filming equipment such as dolly's, fluid head tripods and shoulder mounts.
Knowing we had expensive equipment we took great care of the equipment throughout he entirety of
the filming process. As the showroom was open to the public during filming we took extra care in
making sure we didn’t get in the way of any staff members or customers, to let customers know we
were filming we put signs around the showroom stating that filming was taking place, as some people
do not like to be on film which we respected. After researching the previous work of other tile
showrooms, especially 'X-tile Canada' I saw that certain outdated effects such as shape transitions
and sliding titles gives the video an overall unprofessional look, so when editing I made sure to only
use simple and clean cut transitions and effects as to not bring focus away from the video and give it
a professional look.