A Critique of the Proposed National Education Policy Reform
Production management stage 2 2015
1. PRODUCTION
MANAGEMENT
STAGE 2
PROPOSAL
& PITCH
YOUR NAME HERE
YOU SHOULD USE THIS TO STRUCTURE YOUR STAGE 1
RESPONSE. ADD SLIDES WHERE NECESSARY AND
ILLUSTRATIONS. ALL YOU HAVE TO DO IS CLICK ON THE
BOX UNDER THE QUESTION/INFO!
2. PROPOSAL AND PITCH
This template is to allow you to structure your proposal and
pitch. You should be using the work from Stage 1 to help you
to complete Stage 2. As such your proposal should be a
summary of the info collected in your research.
It is important you provide as much product information as
possible (content outline, target audience, resources, cast
and crew requirements, budget, project schedule, market fit).
This template constitutes your proposal, it will be the basis
of your Video Pitch/Presentation.
3. OUTLINE
Synopsis of your proposal – what is your film about? What
happens in it?
The story follows the life of a newly wed young couple, at the
start after moving into a new house and the husband acquiring a
promotion at work everything is going well. But the stress of the
job starts to get to much for him, stress which evidently over
time puts strain on the couples relationship with constant
arguments. Without the love he once had the husband cheats,
after the wife finds out another argument sparks leading to him
beating his wife. From this point on the relationship is
completely passive as the wife is terrified. One day bags
packed, she tries to leave but is grabbed sternly, scared for her
life she grabs the nearest thing she can and hits the husband
over the head knocking him to the floor in a pool of his own
blood.
4. MARKET FIT
How does your film fit within it’s market/genre?
Consider your research and justify your position
My film will come under the drama genre as although the story revolves
around the relationship of a newly married young couple which could
qualify it for the romance genre, some serious and possibly distressing
themes are expressed through the demise of the relationship.
Films that come under the drama genre are described as serious
presentations of real life situations that portray realistic characters
often in conflict with either themselves others or a force of nature,
which I feel is expressed through my main protagonist, Paige. As
throughout the film she goes through conflict with her abusive husband
and with her own emotions figuring out whether to leave or not. Films of
the Drama genre engage with audiences by displaying real life issues,
often distressing that audiences can relate to on a more serious
emotional level making their connection to the story more
psychologically demanding and therefore stronger.
6. CHARACTERS
Details on characters, their motivations, backstory, etc.
Paige Saunders Brad Hudson
Age:23 Age:23
Gender: female Gender: male
These are my two main characters, the story revolves around
them both although the main protagonist is Paige (the wife) as
the films content provides her with more sympathy from the
audience and is really an outside view of her suffering in this
one sided violent relationship. When coming up with my story I
didn’t really look for the specifics in my characters, as my story
is about an issue that can and does happen to anyone I feel that
this broadened my potential character details.
7. TARGET AUDIENCE
Who is you film aimed at? You could summarise your research and use this to justify your choice of audience.
How does you film fit/target this audience?
I feel that my secondary research proved to be more useful in terms of pinpointing my films target audience, as
I was allowed access to countless amounts of useful information concerning the target audience of the drama
genre.
From my research I have come to the conclusion that dramas target a wide range of audiences as it depends on
the content that creates the sub genre. Although my film is centred around a relationship it doesn't connote real
romance for the films majority, with the distressing themes of, domestic abuse, difunctional relationships and
murder my film would most likely come under the sub genre melodrama.I would class my film as a Melodrama
as it employs themes of genres such as romance and thriller whilst dealing with a crisis of human emotion,
shown through my main protagonists struggle with domestic violence. From research I have found that the
target audience of melodramas are usually young women aged 16-25, probably due to the exaggerated
emotions and stereotypical plots that most young people find easily relatable.
I looked at two films which employ strong themes of domestic abuse portrayed through a strong female
role, the 1993 film 'What's love got to do with it' and 'The perfect guy' (2015). I also looked at the real life
statistics of domestic abuse in the UK, both sets of research brought me to the conclusion that although men
suffer greatly from domestic abuse, there are more female victims and the cases are somewhat more severe
with an average of two women a week killed.I will target my film at young woman specifically aged 12-27 as
woman will be able to emphasise with the female character as she goes through numerus conflicts, although
men will also be able to emphasise with the struggle of domestic violence statistics show that female victims
are of a greater number. This target audience also fits in with the target audience of my films genre
(melodrama), which is most likely due to the exaggerated emotions that help capture real life issues in a much
more extravagant light. I have chosen the age of 12 as my starting point as although my film will employ
distressing/adult themes and situations such as domestic violence and adultery a lot of the physical content
will be implied or not as thoroug
8. LOCATIONS
Details on proposed shooting locations and images from recces and research. For extra
detail explain how you intend to use the environment, where are you going to put the
camera, consider time for day for shooting and practical considerations [is it busy? Do
you need to book it? Are there any legal restrictions/permissions to consider?].
My house:
Kitchen/ master bedroom
I have chosen to use these two rooms for the majority of my filming on location at my
house as they will provide me with the most space enabling me to be more creative with
my camera angles, the large windows in both rooms will also provide me with a lot of
natural light.
Office:
My dads office
I have already discussed this with my father and he has said there should be no
implications as long as I give notice on when I am planning to film on this location. I
need only two scenes from this location which is my male character sitting at a desk
doing work and a business meeting both of which can be easily done within my dads
personal office space as he has a desk and a meeting table.
9. RESOURCES
What resources do you need/intend to use for you production? How do you intend to obtain these
Camera equipment
DSLR camera
Tripod (fluid head)
Slider
Steadicam
These are the four main pieces of professional camera equipment that I will be using, luckily the
renting of this equipment will not cost me as they are readily available for free from college.
Props
Empty boxes
Office files/ fake paperwork
Heavy household blunt object
White dress
Wedding rings
Black suit
These are the props that are necessities to my filming process, I will be using other props but these
will mostly be everyday items I need to dress up a scene in more detail that I will be able to easily
acquire from my house on the day of filming.
10. CREW
REQUIREMENTS
Details on requirements for production team and any specific skills
needed. Who are you going to use?
As this is only a small production I will not be needing a full crew I
intend to do every aspect of the filming and editing process myself. I
have chosen to do this for many reasons, In terms of the filming
process I feel that the most reliable person I can use is myself, I know
I'm always going to be available for I also feel that as the filming
process isn't to demanding for a small project such as this I have the
production skills necessary for filming effective scenes. In terms of
editing I feel over the years of using film editing software's such as
premier pro I have acquired a good understanding of how to edit videos
to my full potential. A main reason as to why I plan to work almost
completely individually on this project is because I feel like I have the
opportunity to create my own piece of art that’s personal to me and I
wish to create it in my own way.
11. CAST REQUIREMENTS
Who are going to play the characters in your film? Explain you
decisions, how have you overcome issues with getting them? Do you
have a backup?
As I need to portray a young couple and will be using amateur actors I
intend to use a real life couple as I feel that this would make the acting
less awkward and the more sensual or serious scenes would flow more
easier as the actors are already comfortable with each other on a
personal scale.
I have two older siblings who are both in relationships:
Brad (24) and Naomi (26)
George (21) and Paige (20)
I intend to use the younger couple as my back up as the older couple fit
my preferences more in terms of age. I think I am going to have to use
my backup couple for the filming process as the older couple are
unable to participate due to them having a baby.
12. BUDGET
A breakdown of how much intend to spend making the film, this should consider travel,
consumables, equipment booking, fees, etc. Your total should also have a 10%
contingency for problems, etc. Your main currency for equipment from college and
facilities [green screen, lighting, studio, etc] is our cryptocurrency [G-Units?].
As this is an amateur production run through York college I wont really have to spend
anything in terms of technical production, such as cameras, equipment or editing
booths. The only things I will need to spend money on are transport and consumables. I
plan to film at two locations, My house and my Dads office, obviously I will not need to
pay transport fees when filming at my house but my Dads office is in the centre of
Leeds, thirty minutes away from my house. I plan on driving to and from the filming
location myself, as I don’t have much to shoot I think I will be able to get all the
necessary shots in two trips but I will budget myself three just to be safe, therefor in
total three there and back trips in petrol would cost me an estimate of £10. The other
thing I may have to consider is lunch for me and my cast, when filming at my house the
food will be free but when at the office location I will need to pay, I will give each cast
member £10 limit with lunch, including myself that brings it to £30, adding in the 10%
contingency that makes for an overall budget of £49.50. As I am using family members
and close friends for my film I will not need to pay them any money for their help.
13. BUDGET
To give a more professional outlook on the project I have gathered information
and added up what the budget would be if this was a real professional
production. All my equipment would be hired so I have estimated the cost for
the three days of filming I plan on doing.
product Hire company cost
Canon EOS 5D MK3 (camera) www.mediadoghire.com £177
Vinten pro- 10DC system (tripod) www.hirecamera.com £48
Glidetrack Aero HD Pro (slider) www.hirecamera.com £57
Steadicam stabiliser system www.pannyhire.co.uk £300
Edit suite www.spikeisland.org.uk £500
editor www.peopleperhour.com £640
food N/A £30
transport N/A £10
contingency N/A £176.20
Total £1,938.20
14. SCHEDULE
You have a rough schedule already in place due to the college calendar.
How do you intend to use this time? How are you going to keep track of
this?
Throughout the first section of the creation of my short film I intend to
use my time both inside and outside of college, as I do not need any
specific equipment or programming for the first stages I am able to
easily work outside of the college as well as in, although being in
college is a advantage as it enables me to easily ask for guidance on an
issue from my tutor or peers.
For the filming process I plan on doing all filming outside of college
therefor it will have to be conducted not on college time, this is
imperative to my process as the locations necessary for my film are all
places located outside of college grounds.
My editing process is going to be conducted mostly in college time as
college gives me almost unlimited access to the necessary editing and
computer software's that I need to make my short film, such as
premiere pro, photoshop and adobe after effects.
15. SCHEDULE
Date Allocation
Week 1 16th – 20th APR Planning
Week 2 23rd – 27th APR Planning
Week 3 30th – 4th APR-MAY Planning
Week 4 7th – 11th MAY Planning
Week 5 14th – 18th MAY Filming
Week 6 21st – 25th MAY Filming/editing
Week 7 28th – 1st MAY-JUN Editing
Week 8 4th – 8th JUN Editing
Week 9 11th – 15th JUN Editing/catch up
16. Why are you the best person to make this movie? What is the reason that you
decided to tell this particular story? Share your enthusiasm and your empathy for
your characters in your pitch.
What is the heart of the story? What is the central conflict?
Why did you choose these characters? What makes them compelling? Speak
about the personal connection you have as a filmmaker with the characters.
How will your film be different than others on the same topic? Find a way to make
your film stand out.
Your pitch should not explain your trailer, but add more details about your film and
process.