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Primary Research Analysis 
Hannah Hughes
Candidate name: Hannah Hughes 
Candidate number: 4067 
Centre name: St. Andrews Catholic School 
Centre number: 64135
When asked what gender 
soap operas are aimed at 
63.64% said that they 
were aimed at females. 
This could be because 
there are often ‘strong, 
independent female 
characters’ (Feasey - 2007) 
that are extremely 
counter-stereotypical. 
This could make women 
feel empowered and give 
them a chance to escape 
from their real lives. In my 
trailer I would use the 
strong female character, 
however I wouldn’t want 
to over sell it as I don’t 
think this extreme 
personality would appeal 
to our audience.
There are often multiple 
problems within soap 
operas, which is know as 
a multi-stranded 
narrative, however when 
asked what the most 
common was over 80% 
said domestic issues were 
the most common. In my 
opinion with is because it 
is the more ‘personally 
identifiable’ (Katz) trait 
for everyday audiences. 
This could be because it is 
easier to sympathize with 
the characters. 
This is something I would 
like to bring forward into 
my trailer. I will be using a 
domestic issue theme so 
that the audience will be 
able to sympathize with 
the characters easily.
When asked what age 
range do you think soap 
operas are aimed at 
54.55% said that they felt it 
was aimed at adults. This 
could be as hard working 
people they need to watch 
soap operas as it gives 
them ‘escapism’ (Katz) and 
a chance to relax. 
This could also be because 
the majority of characters 
in soap operas are adults, 
and so the audience feel 
they can relate to the 
issues. I would use this in 
my trailer by ensuring that 
the audience would be 
able to relate to the 
emotions of my characters.
When asked who soap 
operas were aimed at there 
was no surprise that 55.55% 
of resonance said the 
working class. In the 
following question I asked 
why they felt soap operas 
were aimed at the working 
class. Many said it was 
because ‘they could relate’ 
to the situations within 
soaps. Some said that it was 
a form of ‘light 
entertainment’ that creates 
‘strong personal identity’ 
that you don’t get with the 
other classes. 
Overall I think I will bring 
the working class relation 
into my soap opera trailer.

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Hannah Hughes: Primary research analysis

  • 2. Candidate name: Hannah Hughes Candidate number: 4067 Centre name: St. Andrews Catholic School Centre number: 64135
  • 3. When asked what gender soap operas are aimed at 63.64% said that they were aimed at females. This could be because there are often ‘strong, independent female characters’ (Feasey - 2007) that are extremely counter-stereotypical. This could make women feel empowered and give them a chance to escape from their real lives. In my trailer I would use the strong female character, however I wouldn’t want to over sell it as I don’t think this extreme personality would appeal to our audience.
  • 4. There are often multiple problems within soap operas, which is know as a multi-stranded narrative, however when asked what the most common was over 80% said domestic issues were the most common. In my opinion with is because it is the more ‘personally identifiable’ (Katz) trait for everyday audiences. This could be because it is easier to sympathize with the characters. This is something I would like to bring forward into my trailer. I will be using a domestic issue theme so that the audience will be able to sympathize with the characters easily.
  • 5. When asked what age range do you think soap operas are aimed at 54.55% said that they felt it was aimed at adults. This could be as hard working people they need to watch soap operas as it gives them ‘escapism’ (Katz) and a chance to relax. This could also be because the majority of characters in soap operas are adults, and so the audience feel they can relate to the issues. I would use this in my trailer by ensuring that the audience would be able to relate to the emotions of my characters.
  • 6. When asked who soap operas were aimed at there was no surprise that 55.55% of resonance said the working class. In the following question I asked why they felt soap operas were aimed at the working class. Many said it was because ‘they could relate’ to the situations within soaps. Some said that it was a form of ‘light entertainment’ that creates ‘strong personal identity’ that you don’t get with the other classes. Overall I think I will bring the working class relation into my soap opera trailer.