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Demographic research into target audience

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Demographic research into target audience

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Demographic research into target audience

  1. 1. Demographic research into Target Audience
  2. 2. 11 19 -10 10 30 Female Male Gender Type Gender 12 17 1 -20 30 16 17 18 Age of Potential Target Audience Age 0 3 16 9 2 -10 10 30 A B C1 C2 D Social Class Social Class Results - Demographic
  3. 3. What Type of Horror do You Enjoy?  Mans Inhumanity to Man  Science Gone Wrong  Supernatural  Hybrid Genre e.g. Comedy Horror 3 8 4 15 0 5 10 15 20 25 30 Mans In humanity to Man Science Gone Wrong Supernatural Hybrid Genre Type of Horror What Type of Horror do you like?
  4. 4. Psychographic Question  1) Do you value representation of women as:  - A damsel in distress  - Strong and independent  2) Do you value representations of men as:  - Strong and heroic  - Submissive  3) Do you prefer films that entertain you or make a point and make you think?  4) Which celebrities do you look up to?  5) What is your favourite genre of film
  5. 5. Results 20 10 0 10 20 30 A damsel in distress Strong and independent Representation of Women Representation of Women 24 6 0 10 20 30 Strong and Heroic Submissive Representations of Men Representation of Men 18 12 -20 30 Entertain Make a point Films that Entertain or make a point Films that Entertain or make a point 10 7 10 3 0 10 20 30 Comedy Horror Action Gangster Sc-fi Favourite Film Genre Favourite Film Genre

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