Here I have evaluated the our choice of target audience for our film.

1. Evaluation Question 4- Who would be the audience for your media product?
Our primary target audience for our horror film is females under 35 and the secondary target audience is
males under 35. This was established when doing some research using the UK Film Council. Using the
UK Film Council statistics, we managed to find the age group and gender that we really needed to study
and focus on to try and get the best outcome for our film. This was female under 35 and from a middle
class social class. However we didn't decide to focus on a certain social class because as a group we
decided that it wasn't very important.
We felt like this age group was suitable to focus on for the target audience because we could relate to
them because we fit into that age category, and there are two girls in the group so we could debate on
what we thought would be good or not with the boys. We felt that we had a similar likes and dislikes in
horror films as the females that we interviewed so we felt that we could associate with them and decide
what was suitable.
Also from the research we did using the UK Film Council statistics and the Box Office data really helped
us establish the trends in what demographic certain genres were most popular in. We felt that if we
focused on what age group and gender liked horror the most our film would have a better outcome. We
found that horror films generally have a mainstream audience because 32% of people in the UK enjoyed
watching horror films so we knew we had to please the majority, rather than the minority. 44% of females
under 35 preferred watching horror films, making this the primary target audience and only 36% of men
under 35 preferred watching horror films, making this the secondary target audience. This was very good
for our group because we all fit into the age and gender brackets of the primary and secondary target
audience meaning we could do what we liked in horror films.
We also did some research on the BBFC and how they rated films. We felt that our film would be rated as
a 15. This is because the content was quite graphic, but not gory. It just wouldn’t be very suitable for any
younger people. Our film isn't too gory or scary as such. It is psychological and plays mind games,
making the audience feel vulnerable and scared of the unknown, also with a couple murders that are not
dragged out and shown to be gory. There also isn’t many swearing and there is not sex within the film and
so this is why we felt the rating didn’t need to go any higher. Also this rating doesn’t effect our target
audience because it if 35 years and below. We felt that he age gap of 15-35 was acceptable and would be a
nice target audience group to work with because we fit into that age range.
I decided to include a member profile that I made to show an example of someone from our target
audience.
For our demographics of our target audience I have interviewed Amy Clarke, who is a 15 years old
female. This is because she fits the primary target audience, which is females under 35 and of middle
class.

2. In the interview I asked Amy about her opinions, interests and attitudes about certain subjects within
media. We talked about music, TV, films, social media and her general interests, this allows me to learn
information about the target audience and apply this when creating my film. We also spoke about the
likes, dislikes and expectations for the film opening me and my group have come up with.
TV
She has two favorite genres of TV programs which are crime dramas and soaps. Her favorite crime drama
is Castle which is about a writer who helps the NYPD solve homo-sides. She enjoys this program because
she likes the thrill and attempting to solve the case before the characters. This could help us in our film to
have the audience attempt to solve the incident that the main character faces in the film. She also enjoys
soaps, this is because they are dramatic and keep her entertained however she dislikes how unrealistic
they are. This lets us know that we need have dramatic aspects in our film to keep it entertaining but we
need to make sure it stays realistic in some ways.
Music
Amy enjoys listening to music from a wide variety of genres, for example she likes artists from One
Direction, to Adele, to The Arctic Monkeys. She likes to keep an open mind when listening to music
because she enjoys variety and gets bored of a certain genres quickly. Within films the music she likes is
when it builds up to create tension and change the mood. This is helpful when creating our film because
we can use her opinion when making our film.
Films
Amy's favorite film is Friends With Benefits, this means that she enjoys watching romantic comedies.
This is because they are funny and unrealistic so they allow her to escape from the real world. Her
favorite horror film is The Woman in Black, this is because it makes her jump and she likes to watch other
people’s reactions. She found the film enjoyable because the story line was full of enigma, tension and
was not like every horror film released, meaning it wasn't predictable. She doesn't enjoy predictable
horror films because they are boring to watch. This helps us considerably because I have learnt about
what aspects of horror a person who isn't really interested in horror films, so now I know how to interact
with a wider audience.
Social Media
Facebook is Amy's favorite social media site. This is because keeps her in touch and up to date with
people and their lives. This means that I could use Facebook to advertise my film, meaning that I could
attract a greater audience.

3. Other Interests
Other interests that Amy has includes playing video games, listening to music and playing guitar.
Opinion On Our Idea
Likes: Amy said that she would pay to watch our film in the cinema, also that she likes the concept of the
film and that it’s not the usual horror that she is used to watching.
Dislikes: She felt that the film wasn't the type of film she would normally watch and she was slightly
confused about some of the story line.
Expectations: She expects to understand why the main character is mentally ill and what led him to his
madness in the opening. She felt that it would make it easier for her to follow the rest of the story.
When marketing my film I would probably advertise it on SKY LIVING or ALIBI whilst murder shows
or crime dramas are playing to attract the right target audience, and maybe more of wider target audience.
This is because people that enjoy psychological or maybe scary programs would be watching these
programs, meaning they would see the advertisement. I would also probably release the film at any other
time of year but Halloween because from my other interviews people said that they wanted to see horror
films more throughout the year, rather than just at Halloween. I will target my demographic by taking all
of Amy's opinions into consideration and thinking about music and the mise-en-scene of the scene and
characters.