2. Teaser trailer
Teasers and trailers are all part of the drip-feed of information about a film in the build-up to a film’s
release. It’s all designed to create awareness and a kind of excited suspense in the minds of the audience,
so that when the film is finally available, they will flock to it. A great example is the campaign for Gone
Girl, which released a cryptic poster first and then a teaser and then a full trailer. In a teaser trailer the
producers are trying to ‘tease’ the viewer, leaving them wanting to see more.
Teaser trailers usually last for a minute or less or maybe slightly more. They usually come out about a year
before the actual film comes out as the producers are still in the process of editing it.
3. Theatrical trailer
The difference between a theatrical trailer and a teaser trailer is that a theatrical
trailer is usually 2 and a half minute long. They feature more footage and clips of
what is in the film. They are usually released closer to the time when the actual
film is coming out.
