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1. Teaser Trailer Conventions
Length
What is the typical length of a teaser trailer? Between 30 seconds and 1 minute.
Editing style
What style of editing is used in a teaser? Fast paced, continuity.
Sound
What different types of non-diegetic / diegetic sound are used in a teaser?
Genre appropriate music is used in a teaser trailer. This is because it assists the audience in
identifying the genre of the movie that’s being shown in the teaser. There’s usually dialogue,
explaining some basic aspects of the storyline. This dialogue usually comes from key actors.
Narrative
What action is there? The key action scenes of a film are shown in a teaser trailer. This is typically
shown in a chronological order, with the main action scenes from the start, middle and end of a
film. These scenes are shown to build a basic idea of the films storyline.
Characters
What characters are shown? The main characters of a film are shown in a teaser trailer. This is to
displaythe leadthe characters, so that the audience are aware of the celebritiesthatwill be in the
film.This is a strong promotional technique,as each celebrity is likely to have a fan-base, who will
watch whatever film the star has a role in.
Film Title
Where is the film’s title positioned? The film’s title is usually positioned towards the end of the
teasertrailer. This is a technique usedto ensure the audience watches the full length of the trailer
in order to find out the title.
Key information
What other key information is shown and how? The Entertainment company ‘Summit
Entertainment’isshown in the first frames of the teaser trailer. This is to alert the audience of the
films production company.

2. Teaser Trailer Conventions
Identifyeverythingthatyouhave learntfrom watchingthe teasertrailer:Ihave learntthat a teaser trailer isvery
fast paced. This is because the trailer must hint as much storyline as possible,inas little time as possible.A teaser
trailer must also catch the audience’sattention,and create an incentive/desire towatch the filmupon release.I
have learntthat the storyline ismostly revealedthrougha teasertrailer, with fewkey parts missing.