This document discusses social media marketing strategies and theories. It covers topics like top-of-mind awareness, frame-of-mind awareness, friend-of-mine awareness, the marketing mix of product, place, price and promotion. It also discusses how consumers engage with social media marketing and the importance of branding, promotions, market research, segmentation, integrated marketing communication, social media strategic planning, awareness and engagement, search engine optimization, return on investment and the cost of ignoring social media. It provides examples of real-time social media marketing successes and failures.